Horse-lovers everywhere have been busy creating these cool (though occasionally strange) equestrian innovations. The designs range from fashion (horseshoes for humans?) to toilets (yes, toilets). You won’t believe the strange things that horses have inspired. Equestrian innovations are worth a second look.
Implications - There is a visible shift occurring in the pet industry, with pet owners demanding more than pet maintenance. Today's animal owner sees their cuddly critter as a member of the family that should be treated as such, resulting in products made to create or encourage a pet's personality. This is true for all kinds of pets, from small dogs to horses trained for riding.
37 Equestrian Innovations
From Dead Horse Prank Pillows to Horses in Halloween Outfits:
Jessica Marcel — Dec 20, 2009 — Art & Design
37
Equestrian Exercises
JOBA Presents Virtual Horseback Riding
36
Zany Animal Hybrids
Zorses Are What Happens When Zebras and Horses Have Unprotected Sex
35
Horseshoes for Humans
Ponyplay Iron-Clad Shoes
34
Godfather Horse Head Pillow
33
Taxidermy Footwear
Iris Schieferstein's Bizarre Horse Hoof Boots (UPDATE)
32
Equine Toys
Equi-Spirit Balls Promote Horse Play
31
Driftwood Horses
Lifesize Sculptures
30
Horse Legs for Humans
Kim Graham Trots Out Plans for Steampunk Satyr
29
Horses with Hair Extensions
Equine Glamour Shots by Julian Wolkenstein
28
Halloween Horses
'Horses Inside Out' Brings Horse Anatomy Up Close and Personal
27
Swimwear Equestorials
The Zerefino Spring 2010 Lookbook is Shot on Horseback
26
Protesting Horse-Drawn Carriages
Kirsten Johnston for PETA
25
Supercars for Horse Trainers
Rousch Technologies Volvo
24
Talented Taxidermists
Maurizio Cattelan Brings the Headless Horse to Life
23
Rocking Horse Toilets
Perry Dixon's Saddle Toilet
22
Painted Derby Horses
Gallopalooza Season in Louisville as Racing Season Nears
21
Oversized Eco Rocking Horses
Giggly Giddy-Up Toys for Grown-Ups
20
Horse-Powered Hybrid
Fleethorse Naturcar
19
Giant Crystal Horses
Swarovski 'Lucky Spot' Sculpture by Stella McCartney Rings in Easter
18
Equestrian Perms
Kempton Park Adds Style With Hair Pieces for Horses on Ladies Day
17
Crossing America on Horseback
Cowboy's Point: Enjoy Life in the Moment
16
Knitted Horse Heads
Mr. Edless is a DIY Project Pattern You Can't Refuse
15
Fashion Horse Race
Designers Compete for the Caulfield Cup in Australia
14
Wood Rocking Pods
The Pininfarina Giulia Children's Rocking Horse Looks Like Driftwood
13
High Horse Barbies
Doll Celebrates the 135th Kentucky Derby and Barbie's 50th
12
Equestrian Sculpting
Wood and Metal Horses by Deborah Butterfield
11
Saddle Seating
Fernando Akasaka's 'Giddy Up' Stool Will Still Your Horse-Lovin' Heart
10
Virtual Horseback Riding Simulators
Ridemaster Pro
9
Inflatable Seahorses
Mike Charlton Uses Hot Air Vents as Recycled Artistic Inspiration
8
Carousel Horse Couture
Mulberry's Spring 2010 Show Was Retro-Eccentric
7
Motorcycle Rocking Horses
Felix Goetze Combines Child Toy & Vintage Chopper
6
Horse Saddle Stools
The Karl-Oskar Nitton Stool Rides in With Minimal Material, Maximum Strength
5
Musical Horse Races
Royal Filly-monic's Live Soundtrack for Kempton Park
4
Animal Leg Furniture
Horse Leg Table and Chairs
3
Badass Toy Horses
Revamp Innocent Childhood Toys With My Little Pony Alternatives
2
Olympic Horse Doping
Norway To Lose Olympic Bronze Equestrian Medal?
1
Horses That Paint
Equine Art Exhibits Straight From A Horse's Mouth
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Chinese Astrology-Inspired Accessories Lines
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IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Whimsical Printed Pet Collections
Lesure Launched its 'Bow Print Pet Collection'
Weighted Plush Companions
Hugarounds Bring Calming Comfort to Kids During Stressful Transitions
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
New Year Cafe Collections
Starbucks Japan Year of the Horse Merch Marks the Lunar New Year
Playful Medical Designs
The ZooBree Nebulizer Reshapes Treatment by Making It Feel Like Play
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Modern Luxury Pet Accessories
Goyard Pet Luxe Brings First-Class Style to Dogs and Cats
Spooky QSR-Branded Merchandise Lines
Tim Hortons Debuts New Halloween-Themed Seasonal Merchandise
70s-Style Concept Stores
Anya Hindmarch x Boots Looks Like an Apothecary with a Playful Twist
Customizable Lunar Year Boxes
Tokyotreat Spotlights the Lunar New Year Goodies
Equine New Year Timepieces
The Luminox CARBONOX™ Year of the Horse Limited Edition is Chic
Glam Pet Adoption Pop-Ups
Uber Showcats Puts a Spotlight on Rescued Cats Available for Adoption
Cutesy Equestrian Fashion Ranges
The Monsoon x My Little Pony Range is Arriving Now
Year-of-the-Horse Fashion
Acne Studios’ Year of the Horse SS26 Capsule Honors the Chinese Zodiac
AI-Powered Pet Products
PETKIT is Showcasing an Expanded Range of Connected Devices at CES 2026
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Inclusive Pet Promotion Campaigns
Tractor Supply Company Debuts Its Purina Days Event
Animal-Human Translation Concepts
FORMD Designs the Hamani Concept of Communication
Novelty Image Generators
AI Toilet Brush Generator Creates Fun Custom Toilet Brush Avatars
Spellbinding Collectible Plushies
Jellycat Introduces its 2025 Halloween Plushies
AI-Powered Pet Care Tools
Pumpkin's Pet Health Predictor Assists with Pet Planning and Care
Lunar New Year Fashion
The Barbour x Feng Chen Wang Collection Celebrates the Year of the Horse
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Customizable Pet-Inspired Luxury Accessories
Marc Jacobs Brings Back Its Bark Jacobs Series
Asymmetrical Skate Loafers
BILLY’S x Vans Year of the Horse Introduces Skate Loafers & Ma-1 Vests
Symbolic Horse-Motif Tequilas
Don Julio 1942 Unveiled the Year of the Horse Edition
Period Care Campaigns
Honey Pot Launched its 'Periods Made Better' Campaign
Horse-Themed Skate Shoe Packs
Liu Bolin x Vans Year of the Horse Pack Reissues Classic Silhouettes
Equestrian-Inspired Jewelry Pieces
kWIT is Ringing in the Lunar New Year
Lunar New Year Homeware
The IKEA FÖSSTA 2026 Capsule Marks the Lunar New Year with Décor
Human-Grade Pet Food Campaigns
The Honest Kitchen Debuts a Pet Parenthood Campaign
Bold Festive Tableware
Le Creuset Carousel Collection is the Brand’s First Lunar New Year Range
People-Pet Treat Packs
The Mars Tails & Treating Pack Spoils Humans, Dogs and Cats
Lunar Festivity Fragrance Collections
The Scentbird Year of the Horse Capsule Has Rugged Scents
Sustainable Dog Clothes Brands
Pet Passion offers Dog Wear Inspired by Babywear Design Techniques
Natural Dental Treats
Wellness WHIMZEES Help to Support Clean Teeth, Healthy Gums & Fresh Breath
Playful Animal-Themed Fashion Capsules
Tyler McGillivary Has Debuted the Something Fluffy Capsule
Spoof Pet Product Collections
Dyson Beauty Teased a Dedicated Dyson Beauty Pet Range
Modern Motif Apparel
UNIQLO Drops its Lunar New Year UT!me Collection
Multipurpose Beauty Booster Campaigns
The Many-Trick Pony Features a Horse Voiced by Rebecca Black
Printed Hair Accessories Collection
Hill House Home Debuts a Collaborative Capsule with Wet Brush
Collectible Plush Pillows
The SquishPillow by Original Squishmallows is Super Soft and Cozy
Wave-Inspired Coffee Tables
Katerina Bulgakova's Seahorse Coffee Table Captures the Water's Motion
Lunar New Year Bundles
Pepper Pout Debuts the Year of the Horse Bundle, Featuring Its Lip Products
Pet-Friendly Supper Clubs
Wellness Pet and Hayley Erbert Created a Supper Club for Cats
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Lunar New Year Whiskies
The Highland Park Year of the Horse Range Features Three Expressions
Dog-Shaped Furniture Sets
Elanco’s Pet Collection Turns Flea Awareness into Sculptural Seating
3d-Printed Modern Dog Houses
Liam De La Bedoyere Designs the Dog Hut Side Table
Thailand-Inspired Wellness Exhibitions
KAWS Presents the KAWS: HOLIDAY THAILAND Exhibition
Intelligent Canine Exoskeletons
The Pet Power Assistive Exoskeleton Supports Injured Pets
Thoughtfully Designed Pet Pieces
TEAM WANG Expands its THE ORIGINAL 1 Line with 'FRIENDS'
Honey-Based Animal Skincare Products
epiq Animal Health Partners with Vetramil
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Festively Themed Pet Products
The Pooch & Mutt 2025 Christmas Range is Packed with Options
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Chrome Horse Society Tequila Marked Aspen Gay Ski Week
Puppy Care Toys
Little Live Pets Ouchies Helps Kids Heal a Plush Retriever Named Cooper
Collaborative Domestic Violence Campaigns
Purina and Sarah Hyland Debut 'Courageous Together'
Lunar New Year Capsules
Anti Social Social Club Enters the Year of the Horse with New Collection
Beauty Product Easter Gifts
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Swicy Cowboy Boots
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Pet Lunar Apparel
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Customizable Pet-Inspired Blankets
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Premium Vehicle-Related Pet Accessories
Mopar Debuts the Cleverly Named Mopaw Product Line
High-Tech Wellness-Focused Partnerships
Human Touch Partners with the Erewhon Lifestyle Collective
Horse-Inspired Menus
P.F. Chang’s Lunar New Year Menu Honors the 2026 Chinese Zodiac Animal
Animal Welfare Group Grants
Petco Love Highlights Its Charitable Petco Love Stories Initiative
In-Hotel Human Dog Beds
Plufls and Staypineapple Announced a Human and Dog Bed Swap on April 1st
Hippo-Shaped Chocolates
A Viral Baby Pygmy Hippo Inspired M&S Food's Hiccup the Hippo Easter Treat
Pet Care Innovation Awards
Purina Spotlights PetPax as the Grand Prize Winner of a Competition
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The Burger King Scooby-Doo Toys Come in Six Styles
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The PetSmart Thrills & Chills Collection is Expansive
Festive Pet Apparel Drops
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Collaborative Anime Jewelry
Flaire & Co. Launched its Anime-Inspired 'The Halloweeb Collection'
British Lifestyle Pet Products
The Laura Ashley x The aDoraBle Pooch Company Range is Stylish
Dog Birthday Cake Toys
Lesure Embraces Whimsical Sensibilities with Its New Toy
Horse-Focused Health Monitoring Solutions
Garmin Expands Its Technology Beyond Human Applications
Collaborative Site-Specific Installations
Hering Berlin Introduced EQUINOX I at Salone Del Mobile
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Smart Pillow Sleeves
NTU’s Textile Sleeve Connects to Alarms and Vibrates to Wake Users
Relationship-Strengthening Pet Product Lines
Dr. Elsey’s Highlights Benefits of Pet Ownership
Luxury Market-Focused Tequila Expansions
Chrome Horse Society Tequila and New York Empire Partner
Dog Enrichment Kits
Nom Nom Curated a Limited-Edition Kit with Food, Treats & Toys
Pet Lifestyle Series
FRIENDS is a Lifestyle Sub-Series Under THE ORIGINAL 1 by TEAM WANG
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Targeted Pet Cleaning Ecosystems
HEAPETS Addresses the Issue of Airborne Pet Hair
Local Celeb-Approved Clothing Lines
Tractor Supply Company Partners with Molly Yeh on a New Line
Non-Intrusive Animal-Tracking Tools
Seismi Debuts Tech for Pets and Agricultural Livestock
Lunar Celebration Crafts
Tesco's Lunar New Year Print Campaign Includes a Fold-Your-Own Horse
Retro-Inspired Collaborative Fashion
Ford and Siegelman Stable Design the Horse Power Collection
Animal Product Retail Expansions
PetAg Increases Presence on Tractor Supply Co. Platforms
UAE Pet Care Companies
Milano Launches the Petshouse Pet Care Brand for UAE Customers
Interactive Pet Education
SheliApp Teaches Pet Responsibility Through Virtual Care and Play
Unicorn-Inspired Air Fresheners
Citrus Magic Launches the Unicorn Toots Air Freshener for Real
At-Home Stool Analysis Kits
Innovative Pet Lab Offers Insights into Pets' Gastrointestinal Health
Regeneratively Farmed Milk Butters
This New Golden Hooves Salted Butter is Sustainable
Luxury Pet Accessories
Giobagnara Pet Collection Elevates Beds and Feeders with Leather and Oak
Premier Equestrian Events
The Royal Agricultural Winter Fair & Ecclestone Horse Transport Partner
Customizable Earbud-Like Earplugs
Hear Hush Hoops from Apothecary Products are Simple and Chic
Heart-Shaped Functional Treats
Pooch & Mutt Introduced Lovestruck Lamb for Valentine's Day
Health Object Art Exhibitions
Out of Orifice Explores Interfaces Between Body, Design, & Intimacy
Exclusive Branded Seasonal Gatherings
Chrome Horse Society Collaborated with BDXY Studio
Extraterrestrial Cow Plushies
Build-A-Bear Launched a Special-Edition Alien Cow Plush
Pet Wellness Lineups
Wondercide RESCUE™ Harnesses the Power of Hypochlorous Acid for New Product
Gamified Animal Aids
Cats-We Turns Virtual Pet Care Into Real Support for Cats in Need
Digital Services Platforms
The TechHorse Provides Comprehensive Solutions For Your Online Presence
Polish Pet Nutrition Brands
Naturalnie z Kotfina Introduces New Products to its Portfolio
Playful Compact Hybrid Seating
the Pony® Seat-Table Brings Mobility to Modern Workspaces
Minimal Toilet Sprays
Capsule Repackaged Bathroom Etiquette as a Design Object
Horse Courier Survival Sims
Aesir Interactive’s The Legend of Khiimori Launches in Early Access