These EDLC marketing strategies range from upscale discount stores to pharmacy produce markets that allow urban shoppers to make single unit food purchases. In addition to being adapted by successful businesses that have been around for years, an every day low cost strategy is also becoming a powerful tool for startups, independent retailers and even non-profits.
One notable example -- Daily Meal -- is a non-profit grocery store that offers healthy and premium food at a low price. In order to sustain itself, the business sources food items that are at a surplus or those nearing their expiration date while addressing social issues like inaccessible nutrition and food waste in America. Other standouts include Whole Foods' 'Store of the Future,' a connected grocery boutique that cuts promotional costs by encouraging shoppers to document their in-store experience on social media channels. With the help of interactive screens and hashtag reminders throughout the space, consumers automatically become Whole Foods brand ambassadors.
In the lifestyle realm, experiential discount boutiques like Primark and Find @ Lord & Taylor make clearance and overstock items desirable to a millennial demographic. In addition to featuring contemporary design details, these retail establishments also boast connected features and consistent branding that catches the eye of today's tech savvy and image-focused consumers. Lastly, examples like eco hardware shops and shipping container cafes save operating costs by investing in sustainable and energy-efficient building materials.
27 EDLC Marketing Strategies
27
Futuristic Grocery Stores
Whole Foods' Store of the Future is Both Sensory and Tech-Savvy
26
Experimental Grocery Concepts
This Amsterdam Supermarket Launches the Brand's New Concept
25
Shipping Container Coffee Shops
This Repurposed Shipping Container Cafe Also Sells Coffee Machines
24
Boutique-Inspired Hotel Chains
Holiday Inn Express Boasts a Hip Redesign
23
Sustainable Cardboard Cafes
This Cafe Boasts Numerous Environmentally Responsible Features
22
Space-Saving Hardware Shops
This Lowe's Home Improvement Shop Location Strategically Uses Space
21
In-Store Beer Stations
LCBO Summerhill's Beer Experience Zone Spotlights Local Brews
20
Plant-Based Retail Concepts
Green Common Concept Store is Uniquely 100% Plant-Based
19
Upleveled Discount Grocers
The Winn-Dixie St Johns Store Reveals the Brand's New Concept
18
Camera Shop Galleries
This Leica Store in California Features Minimal Fixtures
17
Low-Cost Boutique Grocers
Daily Table Offers Healthy and Premium Food Items at Low Prices
16
Upscale Discount Store Experiences
Primark Balances Low Prices with a High-End In-Store Experience
15
Eco-Friendly Tech Shops
Panasonic's Ex-Store Has Its Own Sustainable Power Unit
14
Pharmacy Beauty Boutiques
Rexall's Beauty Studio Offers Local and Premium Products at Low Prices
13
Stylish Discount Grocer Makeovers
The Aldi Expansion Sees Value Added to the Brand's US Locations
12
Gallery-Style Concept Stores
This Spacious Retail Outlet is Set Up Like a Model Home
11
Hybrid Tile Stores (UPDATE)
Topps Tiles' Boutique Format Wins Over Tradesmen and Homeowners
10
Elegant Food Rescue Eateries
Instock Restaurant Prepares Meals with Grocery Store Leftovers
9
Pharmacy Produce Markets
Shoppers Drug Mart Now Features Fresh Produce Offerings
8
Waste-Reducing Grocery Programs
Marks & Spencer's New Program Aims to Prevent Food Waste
7
Intuitive Inventory Platforms
Microwarehouse Makes Physical Stores Better Than Online Outlets
6
Collaborative Hardware Retailers
The Courts Megastore Combines Goods American and Asian Brands
5
Discount Millennial Retailers (UPDATE)
The Find @ Lord & Taylor Discount Store is Youth-Focused
4
Fashion-Forward Discount Stores
This Boutique Will Offer Major Discounts on Designer Clothing
3
Eco Hardware Retailers
TreeHouse is a Home Improvement Company That Cares for the Environment
2
In-Store Pharmacy Partnerships
The Target Pharmacy Business is Now Operated by CVS
1
Contemporary Carpeting Retailers
Carpetright Overhauled Its Business by Upgrading In-Store Tech
Related Ideas
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Pop-Up Reverse Supermarkets
The Give Back Express Invites Shoppers to Buy and Donate Goods
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Grocery Store Runway Shows
Lidl Created a Runway Show Inspired by London Fashion Week
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Discount Retailer Mobile Apps
Family Dollar Debuted a New Mobile Shopping App for Customers
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Anti-Loyalty Memberships
Dis-Loyalty Actively Rewards Members for Exploring New Destinations
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Food-as-Medicine Programs
The Good Food Prescription Program is Delivered by Instacart
DTC Kitchenware Stores
Kitchenware Brand Our Place Opens its First Physical Store in Los Angeles
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Luxe Grocer Merch
The Erewhon x Balenciaga Collab Shares High-End Merch
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
High-End Specialty Food Stores
L’Épicuriste Boasts Curated Food Products, Sourced Globally
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Low-Cost Private Brand Treats
These Favorite Day Easter Products are Exclusively at Target
Fashion Retailer Photography Kiosks
The Photo by Fujifilm Concession is at Primark in Manchester
Digitized Retail Shelf Labels
Lidl GB is Rolling Out Electronic Shelf Labels to All Its Stores
Plant-Based Retailer Expansions
Oddlygood Expands its Oat Products Into Asda Stores
Grocery Store-Branded Apparel
ALDI Has Launched the 2023 ALDI Gear Collection of Clothes & Goods
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
Healthy Eating Grocery Initiatives
Instacart Introduces New 'Instacart Health' Project
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Retailer Health Goal Apps
'Sincerely Health' from Albertsons Companies is Feature-Rich
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Private Label Home Goods
Iceland is Launching a New Household Goods Collection Under its Brand
AI-Powered Supermarkets
Green Picks Market Autonomous Grocery Store is Frictionless
Elderly E-Commerce Education
JD's New Service Center Helps the Elderly Adapt to Online Shopping
Modern Consignment Programs
GotStyle Recently Launched a New Consignment Program
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Gorpcore-Inspired Retailer Fashions
The ALDI Fall Merch Collection is Arriving with Many Styles
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Elderly Customer-Reserved Retail Zones
JD Announced Exclusive Service Zones for Elderly Customers
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Sustainable Department Store Initiatives
John Lewis' Furniture Will Use Local Farm-Sourced Leather
Functional Pantry Collections
Rite Aid Launches the Ello Market Private Label Brand
Collaborative Vintage Buying-In Services
Weekday and Beyond Retro Join Forces on Archive Pieces
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
One-Stop-Shop Bridal Boutiques
LoversLand Has Everything Wedding-Related in One Marketplace
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Low-Noise Grocery Shopping Experiences
Aldi is Trialling Sensory-Friendly Shopping Hours in the UK
Hybrid Community Supermarkets
The After Market is a Grocery Store and a Food Pantry
Checkout-Free Grocery Stores
ALDI Launches the Innovative 'ALDIgo' Checkout-Free Grocery Store
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Luxury Retail Expansions
WHEAT Opens First Martha’s Vineyard Store & Coffee Shop
Exclusive Hat Stores
Lids Hat Drop Offers First Access to Limited-Edition Drops
Branded Customer Resale Marketplaces
Relove Enables Businesses to Launch C2B2C Storefronts
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Simplified Loyalty Programs
CVS Pharmacy Adds Two More Membership Tiers to its Reward Program
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Functional Flavorful Snack Ranges
Ello Market Snack Products are New and Exclusive to Rite Aid
Sustainable Private Label Products
CVS Total Home is Introducing Several New Products
Milk Carton QR Brochures
Aldi Has Begun Promoting its New Digital Brochure on its Milk Cartons
Virtual Convenience Stores
The Instacart-Powered ALDI Express Offers 30-Minute Deliveries
Online Grocer Meal Planners
The ALDI Meal Planner Hub Offers Ample Inspiration for Recipes
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
B2B eCommerce Retailer Platforms
Walmart Business Streamlines Access to Essentials
Online Beauty Marketplaces
Superdrug and Mirakl Introduce a Health and Beauty Online Marketplace
Small-Format Retailers
Nordstrom’s Small-Format Strategy 'Closer to You' is Expanding Until 2025
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Breakfast-Included Sandwich Menus
The Urban Eat Relaunch Includes Foods for All Times of Day
Ready-to-Roll Cannabis Brands
EDW is a New Pre-Ground, Ready-to-Roll Flower Brand
Value-Minded Private Label Products
Target dealworthy Has Nearly 400 Products at $10 or Less
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Surplus Food Grocer Initiatives
Aldi and Too Good To Go Have Partnered to Offer Surplus Food
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Social Good Produce Campaigns
Peak Harvest Produce by Lidl Raises Funds for Hospitals
Same-Day Grocer Delivery Benefits
Instacart and SNAP Will Offer Same-Day Delivery for Recipients
Vegan-Friendly Grocer Campaigns
These Central Co-op Veganuary Offers Support Vegan Diets
Popsicle-Polish Crossover Collaborations
Daily Harvest Debuts the Pops and Matching Nail Polishes
Youth Accessory Brand Partnerships
Claire's is Partnering with Walgreens to Expand Retail Presence
Festive Grocer Product Lists
These Seasonal ALDI Finds Have Been Unveiled for the Holidays
Virtual Convenience Store Concepts
Aldi Launches a Virtual Convenience Store Called Aldi Express
Convenience Store Condiment Collections
The Cottage Delight Convenience Range is Accessible
Globally-Inspired Ready-to-Eat Foods
The Asda Food-to-Go Range Has 47 New Options
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
On-Demand Grocer Deliveries
Sprouts Farmers Market and Uber Eats Partnered for Fast Delivery
Nutritional Assistance Retail Partnerships
Raley’s and Instacart Partnered for SNAP Recipients
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Digital Product Story Brochures
Malmgård Castle Offers Connected Packaging with 'Second Thought'
Money-Saving Grocery Apps
Schnuck Markets and Upside Launch a Co-Branded App for Rewards
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Affordable Off-Brand Products
Unitas Launches a New Own Brand Label Called Local Living
Occasion-Driven Apparel Retailers
Windsor Fashions Llc Expands into the Canadian Market
Specialty Seasonal Grocer Products
The Aldi Finds Seasonal Products Will Arrive in the New Year
Speedy Same-Day Grocery Deliveries
Instacart and Giant Eagle Have Partnered for Same-Day Delivery
Holiday Meal Savings Campaigns
The Dollar General 'Decked Out In Deals' Campaign is Cost-Conscious
Sustainable Imperfect Groceries
Spud Delivers Unique Foods to the Homes of Eco-Conscious Consumers
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Drive-Up Grocers
Addie's Functions as a Pick-Up Only Store
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Seasonal Grocer Celebrations
Natural Grocers AUTUMNFEST Offers Ample Discounts
Accessible Festive Grocer Products
The ALDI Holiday Assortment Has Over 70 New Items
Vegan Product-Promoting Supermarket Campaigns
Lidl Equalizes Prices for Vegan & Non-Vegan Products
Incentivized Healthy Eating Programs
Merryfield Learn & Earn Program is Arriving at Earth Fare
Fakeaway Grocery Store Products
These Iceland Foods Products Enable Restaurant-Inspired Meals
Low-Cost Private Brand Expansions
The Dollar General Clover Valley Range Now Has 100 More Products
On-Demand Convienience Shopping
Just Eat and Co-op Launch a UK-Based On-Demand Delivery Service
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Low-Cost Cosmetic Retailer Expansions
Dollar General is Rolling Out a New Beauty Layout
Inventory Management Systems
Sprouts Integrates Instacart's FoodStorm Into its Management System
Month-Long Holiday Shopping Promotions
Walmart 'Black Friday Deals for Days' is Back This November
Rapid Grocery Delivery Partnerships
Just Eat and Iceland Partnered for Low-Cost Deliveries
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Autumnal Private Label Products
These SEG Seasonal Own Brands Products are Limited-Edition
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Artisan-Inspired Coffee Station Products
Café Delight Helps Retailers Elevate Coffee Stations
Expansive Grocer Holiday Promotions
Natural Grocers Holly Deals Offer Up to 46% Off Products