If you think being eco-friendly means you have to dress in Birkenstocks and wear boring, beige organic cottons and hemp, you have been severey misinformed.
The new movement being called Eco-Chic is sweeping over the fashion and beauty industry, and it really has nothing to do with dressing like the stereotypical granola hippies.
Don't believe me? Have a look at the following stunning organic designs, from all natural beauty products to beautiful apparel, shoes, bags and entire fashion collections, including underwear.
The cluster list kicks off with Recycled Fashion, a huge movement in the Eco-Chic category.