These new ads for Levi's Eco Jeans truely and creatively reflect the product's green spirit. The Eco line is made of 100% organic cotton under emission-free processes; and includes jackets, shirts and ofcourse jeans. The ads are photographed by Simon Harsent.
Notorious green-warrior Rogan Gregory, designer of the organic jeans line, Loomstate, tells Financial Times about the environment-friendly process, "It's a trend that has to happen. Otherwise, we are all screwed."
To see how we can be seriously screwed, check out this recent story that Trend Hunter has featured about the current effects of global warming: