A start-up fashion label by the name of armedangels establishes a new level of ethics and customer integration, which they call Social Fashion. Within their production they strongly reject child-labour, use organic cotton only and the whole process is fair-trade certified. From each sold item 3,33Euros go to aid projects. Additionally customers can participate by sending in designs, voting designs, applying as models, voting for models. Soon a fully functioning community network will be implemented.
Implications - Armedangels is a brand strongly opposed to the predominant production methods of the fashion industry such as child labor, pollution and wage exploitation. Those opposed to these elements of apparel production can take a stand with their stylish fashion.
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