Anja Hynynen's Magic

 - Mar 2, 2008   Updated: Jun 15 2011
References: anjah.se
Aren't these creations pretty? It would make you feel so elegant to be dressed in these lovely tweeds. Anjah Hynynen is among a league of women who are designing and making clothes organically. She spent time on a farm in Scotland to weave the wool and sew the fabric. It must be magical to work with the animals all the way through to making the clothes.

Implications - Due to the recent recession, budget-conscious consumers favored thrift and vintage shops for their affordable products. This caused a resurgence of retro fashions which consumers now appreciate for their rare and antique qualities. Companies can appeal to fashion-conscious consumers by manufacturing products with vintage elements in their design.