If you weren’t already inspired to go out of your way to drive safely before now, this slideshow will surely change your mind. From gruesome drunk driving PSAs to trippy driving virals with bunnies and bad acid trips, it’s clear that driving under the influence is not the thing to do.
While the innovations in this cluster all should inspire you to drive safely, they’re also fantastic representations of how to attract attention to a subject that’s often tough to talk about.
15 Scary Incentives to Drive Safely
From Gruesome Drunk Driving PSAs to Trippy Driving Virals:
Marissa Brassfield — Sep 26, 2009 — Autos
15
Cardboard Children
Sneaky Cut-Outs Trick Road Warriors into Safe Driving
14
Ugly Drunk Scenarios
Maktub Ads Encourage Drinking at Home
13
Controversial Driving Virals
Is Kesslers Knigge's 10 Drogen beim Autofahren Video Pro or Anti Drug
12
Gruesome Shockvertising
A Texting While Driving PSA Shows Horrific Realism
11
Books About Bad Driving
"How We Drive"
10
Suicidal Anti Drinking & Driving Ads
"It's Like Killing Yourself"
9
Children as Designated Drivers?
Son, 11, Drives Home Drunk Dad
8
Faking Fatal Crashes
Thai Police Use Macabre Anti-Drunk Driving Sculptures
7
Hands-Free Law Virals
Messing with Driving Instructors 2
6
Bleeding Drink Coasters
Mumbai Traffic Police Combat Drunk Driving
5
Hidden Cameras on Road Tests
"Kid Fails Driving Test 5 Times" Parrot Ad
4
Caution Tape News Tickers
Lee Waters' Hard-Hitting Drunk Driving Campaign for MADD
3
Anti-Drunk Drivertising
Googly-Eyed VW Beetle Reminds Germans Not to DWI
2
Auto Safevertising
Volvo Packs 27 Crash Tests Into One Commercial
1
Car Crash Photography
Nicolai Howalt's Accidental Art is Dark Yet Brilliant
Related Ideas
Futuristic Supercar Designs
These Bugatti Custom Vehicle Designs by FLYBYARTIST are Rugged
Plane-Inspired Vehicle Designs
This Mercedes-Benz Concept Vehicle by Al Yasid Balances Aesthetics
Sour Candy Challenges
1UP Candy's Kit Challenges Sour Candy Fans to Keep a Straight Face
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Contemporary Racing Simulators
Studio Casti Designs the DrivePod with Modern Aesthetics
Electric Transportation Concepts
Marko Petrovic Balances Utility, Sustainability, and Demand
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Adult Detoxification Drinks
Safety Shot Lowers Blood Alcohol Content by Up to 50% in 30 Minutes
Rideshare Safety Cameras
Bosch Unveiled the 'RideCare' Multipurpose Security Camera
Digital Nomad Concept Cars
This Multipurpose Car Was Envisioned By Students From Skoda
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Rave-Inspired At-Home Manicures
Rave Nailz Boasts a Variety of Eye-Catching Nail Designs
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Video Game-Inspired Vehicle Designs
The Conceptual 'MG MAZE' Celebrates Real and Virtual Worlds
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Sea-Inspired Anti-Smartphone Cocktails
The Futago Smartphone-Fasting Sour Encourages Socialization
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Impairment-Aiding Navigation Apps
The Commute Booster App is Made to Help the Visually Impaired
Superhero-Inspired Automobiles
Midjourney Boasts a Slew of AI-Generated Car Designs
Accessibility-Promoting Electric Quadricycles
This Vehicle Caters to Drivers With Disabilities
Water-Ready Sports Car Concepts
The Citroën Above and Under by Sangheon Chung is Transformative
Immersive AR Automotive HUDs
The HARMAN Ready Vision Augmented Reality HUD was Debuted at CES 2023
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fully Autonomous Crossover SUVs
The Conceptual 'DKM 2.0' by Vladislav Semenov is Futuristic
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Driver-Assist Baby Strollers
The Glüxkind 'Ella' Baby Stroller Show Off Safety at CES 2023
Retro-Style Electric Vans
The Porsche x VW Renndienst Id.Buzz Bus Revives a Classic Design
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Autonomous Showroom Concepts
JIDU's Dealership Experience Lets Buyers Watch Their Car Pilot Itself
Mood-Enhancing Car Air Purifiers
The Conceptual 'FRI' Air Purifier Has a 3D-Printed Design
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Bold High-Tech Roadsters
The Chrysler Halcyon Concept is Electric and Fully Autonomous
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Pop Artist-Designed Auction Cars
Jeff Koons Designs a Dynamic BMW 850i xDrive Gran Coupe
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
AI-Generated Personalized Animations
The Simulation Puts Fans into an AI South Park Episode
Scenic Audio Apps
The Honda Scenic Audio App is Informed by the Perkins School for the Blind
Automotive Lifestyle Sneakers
The Piloti Drift Driving Shoes Have Roll Control 2.0 Heel Technology
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Road Trip-Inspired Candle Collections
Unbound Glo Debuts the Road Trips Collection
Escapism Electric Vehicle Concepts
The 'Trekker' Concept Vehicle is Imagined for Urbanites in 2030
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AR Monster Wines
19 Crimes & Universal Monsters Created Limited-Edition Halloween Wines
Cartoon-Branded Concept Cars
The Hyundai IONIQ 5 Disney100 Platinum Concept Has Specialty Branding
Horror Film-Inspired Cookbooks
The Death for Dinner Cookbook by Zach Neil Has 60 Recipes
Interactive AI Sommeliers
Chronic Cellars' Mascot Answers Wine Questions in Augmented Reality
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Health-Focused Alcohol-Tracking Apps
Sunnyside is a Mindful Drinking & Alcohol-Tracking App
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Safety-Enhancing Ride Share Devices
Bosch Ridecare Was Made with Ride Share Drivers in Mind
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
EV Headlight Flashlights
The Hyundai IONIQ Pixel Toy Flashlight Has a Vehicular Form
Polite Driver Communication Lights
The Sorry Thanks Car Sign Helps Drivers Communicate Easily
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Alcohol-Monitoring Bracelets
The 'SOBRSure' Proactively Detects Alcohol In Drivers' Systems
Night Vision Driving Systems
The Auto AI Night Vision System InfiRay NV2 is Debuting at CES 2024
Virtual Metaverse Supercars
Cupra Unveils the DarkRebel All-Electric Virtual Vehicle
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Modern Electrified Retro Automobiles
Shane Baxley Designs the TWO8eSL Reinterpretation
Valentine’s Day-Inspired Cannabis Products
Incredibles Launches the Exclusive 50 Shades of Grape
All-Natural Color-Changing Spirts
Unicorn Distillery Makes Transformative Vodka & Tequila
AI Horror Film Festivals
A.I.RHEADS SCAREFEST Shares Short Films Made with Artificial Intelligence
IoT-Connected Traffic Beacons
This Traffic Beacon Concept Changes According to Needs
AR Vehicle Displays
The Kia EV6 Features a Smart Augmented Reality Winshield for Navigation
AI-Generated Selfies
DreamBooth Creates Realistic Images Based on a Set of Photos
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Turtle-Inspired Sleek Automobiles
Mercedes Benz Presents a Look at the Vision iMobility
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
Adaptogenic Alcohol Alternatives
Huzzy Smart Sips Share a Buzz with Adaptogens and Nootropics
Smart Drive Systems
Panasonic Automotive Updated its SkipGen Drive System with Assistants
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
Colorful Vivid Small Automobiles
Fiat Presents a New Colorful Update Transforming its Grey Cars
Responsible Drinking Campaigns
The Irish Goodbye Program from The Quiet Man Offers Free Rides Home
Self Driving-Certified Cars
Mercedes-Benz Announced the First Level 3 Self-Driving Car in USA
Automated Lane-Changing Car Features
GM Super Cruise Now Supports Handsfree Land Changes
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Sleep-Inspiring Infrared Helmets
SleePYA Uses LEDs to Stimulate the Brain and Support Rest
Character-Like Roadway Bollards
The 'REAL' Safety Bollard by Maxime Bourgault is Friendly
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Dynamic Car-Themed Structures
Daniel Arsham Presents the New VEILED PORSCHE 930 Turbo
Euphoric Hemp-Infused Mocktails
Cali Sober Makes Vibrant Canned Drinks with 5mg of THC
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Autonomous Driving Headlights
Mercedes-Benz Automated Driving Marker Lights Have a Turquoise Color
Youth-Catered Transportation Apps
Uber Introduces Teen Accounts in the Latest Update
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
Rapper-Approved Cannabis Drinks
These Cannabis-Infused Beverages Were Created with Snoop Dogg
Chronic Psychosis-Aiding Apps
The SloMo App is Designed to Help Patients Slow Down Thoughts
Gender-Based Rideshare Features
Lyft's New Gender-Based Safety Feature is Available Across the US
Festive Rideshare Booths
Uber's Naughty or Nice Booth Rewards Riders with Above-Average Scores
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Inclusive Driving Campaigns
Localiza Will Help People with Down Syndrome Learn How to Drive
Festive Film Vehicles
Turo Helps Drivers Spread Seasonal Cheer with Limited-Edition Elfmobiles
Gamified Plastic Bottle Journeys
Last Bottle Takes Users on an Informative After-Recycling Journey
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
AI-Assisted Car Shopping Apps
The CoPilot App Eliminates Barriers in Digital Car Shopping
Charitable Artist Buggies
The Meyers Manx Sage Vaughn Art Car Was Commissioned by Phillip Sarofim
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
iOS-Influenced Travel Apps
Uber’s Redesigned App Uses the Latest iPhone Features on iOS 16
Gig Worker Safety Features
GrubHub Partners with Rapidsos to Protect Its Employees
Style-Conscious Mobility Aids
Medline & Martha Stewart Teamed Up on Safety & Mobility Aids
Brain Protection Awareness Helmets
Endura Set to Reveal Helmet That Promotes Brain Protection
Game-Inspired Electric Vehicles
Peugeot Designs the New Inception EV With Game-Like Steering
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Privacy-Focused Uber Features
Uber Launches Industry-First Privacy Features
AI-Powered Signage Apps
Parky AI Was Created for Understanding Confusing Montreal Traffic Signs
Safety-Promoting Logistics Services
Drivewyze Debuts a Complimentary Service Dubbed Drivewyze Free
Supportive Sobriety Apps
'Sober' Guides Individuals on Their Sobriety Journey
Daily Motivational Quotes
QuoteBuzz Uplifts with Positive Reinforcement Aligned to Their Goals
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
AI-Inspired Audio Experiences
SAINT JUDE by Swamp Motel Combines Theater & Technology
Electric Earning Incentives
Lyft Announced New Earnings Incentive for Going Electric
Astrologically-Influenced Driving Modes
Waze Adds New Personalized Options to Customize Your Drive
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Six-Seater Adventure Vehicles
The Mitsubishi D:X Concept1 is Suited for Off-Road Adventures
All-Black Touring Burlesque Companies
The Sweet Spot Embraces a Unique Approach to Performance Art
Inflated Vibrant Futuristic Buses
Midjourney Helped Create the Mutated School Bus Design
Bid-Based Ride Hailing Services
The InDrive Ride Hail Platform is Now Available in the Us
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Responsible Kava Consumption Guidelines
The Kava Coalition Promotes Responsible Innovation
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Accessible Ride App Safety-Tools
Uber is Altering its App for The Safety Tools in One Place
Low-Calorie THC Shots
This Flavorful Cannabis Beverage Offers Fast-Acting Effects
Randomly Generated Wisdom Websites
Bottled Wisdom Helps Users with Motivational Quotes