These examples of crossover star marketing will appeal to a diverse and multicultural demographic. Following in the footsteps of film and music industry execs, recognized brands are enlisting the help of crossover actors and artists to sell their products.
Some examples include Modern Family actress Sofia Vergara and pop culture icon Jennifer Lopez. Having transitioned from Columbian fame to global superstar status, Sofia Vergara is not only charming but is also recognized for her beauty. In an attempt to reach a more diverse demographic, soda brand Pepsi has embraced Vergara's quick wit and humor while beauty brands have featured the star in a number of cosmetic campaigns.
In addition, Jennifer Lopez and Shakira have ruled both the American and Latin American music market for years. While triple threat JLO has been the face of countless fashion endorsements and a judge on Fox's American idol, Shakira has been a spokesperson for global sporting events like the World Cup and was featured on NBC's The Voice.
While Hispanic crossover stars are taking over primetime television, French crossover stars like Audrey Tautou, Marion Cotillard and Johnny Depp's ex-wife Vanessa Paradis are acting as the faces of luxury fashion brands like Chanel and Dior.
43 Examples of Crossover Star Marketing
41
Surreal Holiday-Inspired Photoshoots
The W Magazine 'Red Hot' Editorial Stars Marion Cotillard
40
Haute Hippie Photoshoots
The Madame Figaro France October 2013 Edition Features Vanessa Paradis
39
Classic Parisian Fashion
The Marie Claire Russia April 2012 Editorial Stars Actress Audrey Tautou
38
Bronx Beauty Boxing Shoots
Jennifer Lopez Gets Sporty for V Magazine 76
37
30s Parisian-Inspired Fashion
The Time Style & Design Fall 2012 Editorial Stars Marion Cotillard
36
Glam Geisha Ads
The Multicultural Jennifer Lopez TOUS Jewelry Campaign for Spring/Summer 2011
35
Celeb Family Fashion Ads
The Jennifer Lopez Gucci Campaign Also Stars Twins Max & Emme
34
Celebrity Selfie Editorials
Interview Magazine's #ME Issue Celebrates the Celebrity Selfie
33
Caliente Celeb Covers
The Sofia Vergara Ocean Drive Editorial is Ultra Hot
32
Provocative Pop Star Portraits
The Jennifer Lopez Vanity Fair September 2011 Cover is Smoking Hot
31
Celeb-Designed Lingerie
Penelope Cruz Designs the L’Agent by Agent Provocateur Spring 2014 Line
30
Ferris Wheel Fashion Shoots
The Marion Cotillard Dior Fall 2010 Ad is Shot on the London Eye
29
Age-Defying Ad Campaigns
This Refreshing Ad Campaign Fights Ageism in the Beauty Industry
28
Cinematic Glamour Covers
The Penelope Cruz W Magazine Feature Stuns with Elegance
27
Candid Romance Editorials
The Latina Magazine Jennife Lopez Photoshoot Displays Pure Passion
26
Moodily Elegant Handbag Ads
The Loewe Fall 2013 Campaign Stars an Sophisticated Penelope Cruz
25
Dancing Pistachio Viral Ads
This Psy Super Bowl Commercial Re-Visits Gangnam Style
24
Elegant Dame Editorials
The Marion Cotillard for Dior Magazine Shoot is Sophisticated
23
Insidiously Luxe Covers
Marion Cotillard Channels the Queen of Hearts in the W December 2012 Issue
22
Parisian Coquette Editorials
The Jalouse Magazine 'Vanessa Déchire Tout' Shoot is Playful
21
Comedic Cola Campaigns
Sofia Vergara and David Beckham in the Diet Pepsi Beach Tweet Commercial
20
Sassy Soda Seduction Commercials
Sofia Vergara Stars in the New Diet Pepsi Ad
19
Pop Star-Inspired Iconic Dolls
Mattel Recently Released a Stylish Jennifer Lopez Barbie Doll
18
Film Noir Fashion Shoots
The Marion Cotillard Cover for Interview Magazine is Dark and Sultry
17
Understated Glamor Shoots
Penelope Cruz Stars on the Cover of Harper's Bazaar May 2012
16
Peevish Pen Commercials
The Jennifer Lopez Kohl's Campaign Features Hilarious Office Scenarios
15
Controversial Diet Soda Ads
The New Skinny Pepsi Ad Slenderizes Voluptuous Sofia Vergara
14
Playful Orchard Editorials (UPDATE)
Marion Cotillard Elle France August 2011 Shoot Goes Garden
13
Belly Dancing Yogurt Commercials
The Activia Shakira Commercial Shows that Happiness Starts Inside
12
Sustainable Star-Endorsed Collections
The H & M Conscious Collection 2013 to Debut in the Spring
11
America's Sweetheart Designs
The Jennifer Lopez Kohl's Collection is Ultra Chic
10
Stylish Sitcom Star Features
Modern Family Star Sofia Vergara Covers InStyle Magazine April 2012
9
Devilish Couture Ads
The Dior 'Lady Grey London' Campaign Video is Spellbinding
8
Gleaming Fragrance Campaigns
Jennifer Lopez 'Glowing' Perfume Features a Light-Up Bottle
7
Suggestive Soda Campaigns
Penelope Cruz Stars in This Sizzling Pub Schweppes 2014 Commercial
6
Golden Angel Commercials
Go Behind the Scene of the Shakira Freixenet Champagne Shoot
5
Lacy Celeb Editorials
The Vogue US June 2011 Spread Features a Natural Penelope Cruz
4
Celebrated Latino Collaborations
High-Profile Names Lend Authenticity to Hispanic Marketing
3
Comedic Siren Celebrity Covers
Sofia Vergara Shows Off Her Glamorous Side for InStyle Magazine
2
Sandy Celebrity Style Campaigns
The Loewe Spring/Summer 2014 Cruz Ads Do Away with Color
1
Charitable Sports Anthems
The New Shakira World Cup Anthem Also Promotes the World Food Programme
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Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Actress-Starring Clog Campaigns
The New MCM x Crocs Campaign Stars Lindsay Lohan
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Subtly Remixed Classic Shoes
adidas Reimagines Its Superstar XLG Footwear Model
Filmmaker-Backed Movie Apparel
Sofia Coppola Lends Her Work to Uniqlo for a Graphic Shirt Series
Celebrity Sister Capsule Collections
GEOX by Penélope & Mónica Cruz Encourages Self Love
Artistic Sneaker Collaborations
The 'Skechers x Vexx' Collection Highlights Bold Graphics
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Celebrity-Spotlighting Menswear Campaigns
BTS member Suga Stars in Valentino's Latest Campaign
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
QSR-Collaborative Streetwear Designs
Burger King and FILA Join Forces on a New Collection
Latin American-Inspired QSR Merch
Latest Starbucks Merch Celebrates Latin American Culture
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Actress-Starring Liqueur Commercials
This Cointreau Aubrey Plaza Campaign Celebrates the Margarita
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Collaboration-Teasing Streetwear Billboards
Supreme and Corteiz Teased a Colaboration in London
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Iconic Singer-Starring Campaigns
Saint Laurent and Diana Ross Tease a Partnership
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Latina Fashion Dolls
Latinistas is World's First and Only All-Latina Fashion Doll Line
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Musician-Fronted Luxury Fashion Campaigns
Jacquemus Launched a Campaign Featuring Bad Bunny
Celebrity-Backed Heel Capsules
Jennifer Lopez Debuts an Exclusive Footwear Collection with Revolve
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Chinese Food Branding Strategies
Xiao Chi Jie Recently Rebranded as MìLà
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Quilted Jewelry Campaigns
Chanel's Coco Crush Campaign Stars K-Pop Star Jennie
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Metaverse Dance Classes
Pepsi is Celebrating Latin Music on International Dance Day
Celebrity-Designed Street Fashion
Victoria Beckham Partners with Mango on a New Collection
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Newspaper-Inspired Apparel Collections
PUMA and STAPLE's Collection Is Inspired by Gidra Newspaper
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
Singer-Backed Sneaker Ads
The Skechers Uno Campaign Stars Artist-in-Residence Doja Cat
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Musician-Featuring Footwear Campaigns
Deyaz Figures in Dr. Martens' Summer 2023 Campaign
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Gamer-Targeted Snack Promotions
Doritos and Xbox Partnered to Celebrate the Release of Starfield
Mom-Focused Luxury Fashion Lines
Stuart Weitzman & Sofia Richie Grainge Debut the Sofia Collection
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Celebrity-Backed Injectable Campaigns
Demi Lovato is Xeomin's New Self-Love-Promoting Ambassador
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
One-Step Spice Mixes
Just Spices Upgrade Food Flavors with Allrounders, Toppings & Seasonings
Actress-Fronted Beauty Campaigns
La Mer Enlists Michelle Yeoh for a New Beauty Campaign
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Basketball-Centric Beverage Campaigns
STARRY® Signs Antetokounmpo & Debuts NBA All-Star Campaign
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Cargo-Honoring Fashion Campaigns
Peachy Den Highlights its Mimi Cargo Pants in a Campaign
Film Partnership Snack Campaigns
Ruffles and Fast X Partnered on a New Campaign
Hispanic Heritage Grocer Campaigns
Southeastern Grocers are Celebrating Hispanic Heritage Month
Traditional Latin Dinner Campaigns
Rémy Martin Launches a New Campaign for Hispanic Heritage Month
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Influencer-Starring Fashion Campaigns
PrettyLittleThing Debuts a New Campaign with Cindy Kimberly
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Hollywood-Themed Candy Collections
Sugafina x Hollywood Celebrates 100 Years of the Hollywood Sign
Music-Informed Footwear Campaigns
Deyaz takes Over the Dr. Martens' Summer 2023 Campaign
Standalone Celebrity Popcorn Brands
Rob's Backstage Popcorn Split-Off as its Own Brand
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Star-Studded Anniversary Campaigns
Cartier Celebrate the Cartier Trinity's Centenary
Inspiring Heritage Campaigns
Comcast's 'Be the Next Story Told' Spot Celebrates Hispanic History
Singer-Honoring Soccer Jerseys
F.C. Barcelona Release Special Match Jerseys Honoring ROSALÍA
Hispanic-Focused Business Opportunities
PepsiCo Unveils the Newest Greenhouse Accelerator Program
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Branded Global Music Programs
Sprite Limelight Season Two Spotlights the Untold Stories of Artists
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Musical Heritage Month Campaigns
Spotify Celebrates Latinx Heritage Month with "Estamos Ready"
Latin Cuisine Retailer Events
The Kroger Latin Flavors Event is Arriving Ahead of Cinco de Mayo