Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Basketball-Inspired Fashion Lines

The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball

— June 5, 2023 — Pop Culture
The NYC basketball-inspired collection by PUMA and Rhuigi Villaseñor, a long-time collaborator, fuses nostalgic aesthetics with a celebration of the popular sport. The capsule includes various graphic tees, shorts, and tote bags. This is the fourth iteration of 'New York Worldwide,' and the collaborators sought to "paint a symbolic picture of the special connection shared between the city [New York] and the sport it calls its own."

The PUMA x Rhuigi Villaseñor NYC basketball-inspired collection taps rising star RJ Barrett from the New York Knicks and NBA all-star Walt "Clyde" Frazier for the campaign. The two athletes, which are described "as markers of basketball’s evolution within the city," are sure to bring more attention to the capsule.

Image Credit: HIGHSNOBIETY / ANDY JACKSON/ BORN ARTISTS
Trend Themes
1. Basketball-inspired Fashion - There is an opportunity for other fashion companies to take inspiration from the NYC basketball scene and create more basketball-inspired clothing lines.
2. Athlete-collaborated Fashion - The collaboration with RJ Barrett and Walt Frazier shows an opportunity for other companies to collaborate with professional athletes in creating new collections.
3. Nostalgic Aesthetics in Fashion - The PUMA x Rhuigi Villaseñor NYC collection shows the growing trend of using nostalgic aesthetics in fashion and other industries to capture a sense of history and authenticity.
Industry Implications
1. Fashion - The PUMA x Rhuigi Villaseñor NYC basketball-inspired collection shows an opportunity for the fashion industry to incorporate sports themes into their designs.
2. Sports - Professional athletes collaborating with fashion companies to create lines, such as RJ Barrett and Walt Frazier in the PUMA x Rhuigi Villaseñor NYC collection, creates opportunities for the sports industry in marketing and branding.
3. Marketing and Advertising - The use of nostalgia and the incorporation of professional athletes in the PUMA x Rhuigi Villaseñor NYC collection shows an opportunity for marketing and advertising companies to connect with consumers through cultural and historical references.
4.7
Score
Popularity
Activity
Freshness