These online cosmetic campaigns range from social beauty platforms to virtual manicure apps that showcase a brand's latest product range. As social media becomes more prevalent in the lives of consumers, brands are looking for new ways to market traditional beauty products and are attempting to appeal to a millennial demographic in intriguing ways.
While brands like Dove, LUSH and Elizabeth Arden are embracing natural beauty and addressing important social issues, heritage companies like Lancome are celebrating their history by breaking from tradition. Examples of these brand strategies include Dove's custom hashtags that say no to online bullying, along with Elizabeth Arden's charitable Pinterest campaign that raises funds for cancer research. Other examples include social media campaigns by LUSH that aim to end animal cruelty in the cosmetic industry.
For more traditional brands, fusing history with modern technology illustrates growth and evolution. An example is Lancome's recent 'You are Lancome' campaign that takes consumers to a branded web platform. The website encourages creativity and lets users make and share an artistic selfie that is branded with Lancome's social media signage.
21 Web Cosmetic Campaigns
20
Inner Beauty Ads
Stop the Beauty Madness Campaign Encourages People to Rethink Pretty
19
Beauty Tutorial Apps
Through Sephora, Map My Beauty Shows How and Where to Apply Cosmetics
18
Makeup Trial Apps
LX Studio's Virtual Makeover Studio Lets You Experiment with Real Products
17
Pop Star Cosmetic Campaigns
Katy Perry's New COVERGIRL Collection is 'InstaGLAM'
16
Selfie Makeup Campaigns
Lady Gaga Stars in a Self-Photographed Shoot for Shiseido Cosmetics
15
Interactive Nail Art Applications
The Gwen for OPI Smartphone Platform Allows Users to Form Looks
14
Beauty Brand Makeup Lenses
L'Oreal Ran a Sponsored Snapchat Lens That Applied Eyeliner to Users
13
Charitable Pinboard Campaigns
Elizabeth Arden's 'Pin It to Give It' Board Supports Cancer Patients
12
Artistic Beauty Platforms
The 'You are Lancome' Interactive Website Celebrates 80s Years
11
Smashing Cosmetic Campaigns
NARS' Social Media Beauty Campaign Had Fans Unveil a New Product Line
10
Cosmetic Kickoff Apps
The #ootd_WITH CLINIQUE Reposting App Launches Clinique Pop
9
Virtual Manicure Apps
ModiFace's Virtual Nail Salon Premium Lets You Try on Brand Name Shades
8
Beauty E-Consultations
Tesco Buddies Up with Bloggers to Host Beauty Consultations on Google+
7
Lipstick Kiss-Collecting Campaigns
This Lush Emotional Brilliance Campaign Aims to Set a Record
6
Distorted Beauty Billboards
This Pola Apex Campaign Represents Imbalanced Skin Solutions
5
Social Media Makeup Rewards
The Lancôme Elite Rewards Service Gives Consumers Luxury Discounts
4
Smile-Activated Cameras
This Interactive Dove Ad Reinforces That Beauty is Amplified with a Smile
3
Intense Social Media Makeovers
The Lancome Facebook App Teaches You How to Overhaul Your Look
2
Faux Fashion Websites
This Lush Campaign to End Animal Cruelty Involves a Deceptive Website
1
Beauty Vlogger Contests
The Brush Contest from L'Oreal Appeals to Makeup Lovers Worldwide
Related Ideas
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Consumer-Driven Mascara Products
Essence Makeup Lash Princess Mascara Comes in Two New Options
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Updated Affordable Cosmetic Ranges
No7 Beauty's Cosmetic Range Gets a New Look in Recent Launch
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Farm-to-Face Beauty Brands
Lixr Boasts High-Performance Formulas That are Clean & Cruelty-Free
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Cosmetic Sustainability Projects
LUSH Fresh Handmade Cosmetics Announces Sustainability Initiative
Luxe Lemon Meringue Skincare
Nuxe's Sweet Lemon Skincare Range Targets Gen Z
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Artful Beauty Metaverses
The Lancôme Happiverse Offers an Immersive Exploration of the Louvre
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Refillable Cosmetic Packaging
Cheekbone Beauty Launches Its SUSTAIN Lipstick in New Packaging
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Skincare-Inspired Haircare
Dove's Love Your Hair Collection Supports Six Different Hair Profiles
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
All-in-One Beauty Platforms
Atelier Disrupts the Industry with Its Tech-Advanced Platform
Lipstick Decorating Games
Redecor Players Can Now Use Revlon-Inspired Shades in Their Designs
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Eco-Conscious Cosmetic Products
These New Rimmel London Products Have Clean, Vegan Formulas
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Nano-Technology Body Washes
Dove’s Debuts the Body Wash with the #ChangeisBeautiful Pop-Up Event
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Beauty Recycling Programs
Shoppers Drug Mart Launches Recycling Program for Quo Beauty Cosmetics
Dark Skin-Centric Beauty Brands
NaChé Cosmetics Aims to Provide a Positive Beauty Experience
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Reconciliation-Focused Brand Campaigns
Lush is Introducing the Limited-Edition #92 Shampoo Bar
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Sustainable Hospitality Cosmetics
The L’Occitane en Provence Aromachology Collection is Eco
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Luxury Beauty Relaunches
Marc Jacobs Beauty is Relaunching on the Market with Coty
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Museum-Inspired Artful Cosmetics
The Lancôme x Louvre Collection Honors Classic Artwork
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Sustainable Beauty Programs
NUDESTIX Partners with the Canopy Project to Reach Tree-Planting Goal
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Transparent Beauty Platforms
Clarins T.R.U.S.T. Brings Transparency to Cosmetics & Skincare
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Vegan Personal Care Cosmetics
The Body Shop's Product Portfolio is Certified by The Vegan Society
Skincare Ingredient Checkers
Paula's Choice Debuts the 'Beautypedia Skin Care Ingredient Checker'
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
AI-Backed Makeup Apps
Estée Lauder Companies Debuts an AI-Powered Makeup Application
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Blood Drive Beauty Campaigns
Lottie London's Blood for Beauty Encourages Gen Z to Give Blood
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Actress-Fronted Beauty Campaigns
La Mer Enlists Michelle Yeoh for a New Beauty Campaign
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Online Beauty Marketplaces
Superdrug and Mirakl Introduce a Health and Beauty Online Marketplace
Affordable Beauty Mobile Apps
The Brandefy App Helps You Make Cost-Effective Beauty Choices
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Ayurvedic Makeup Sticks
Mango People is Sephora’s First Ayurvedic Makeup Brand
Indian-Inspired Clay Masks
Junglo Reintroduces Self-Care Through the Lens of Ayurveda
Sustainable Beauty Brand Initiatives
Yves Rocher's Eco Initiatives Help to Conserve BioDiversity
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Indigenous-Supporting Cosmetics Brands
Cheekbone Beauty Drives its Loyalty Program with Good Deeds
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Women's Health Cosmetic Campaigns
The Dr.PAWPAW Get Lippy Campaign Supports The Even Appeal
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Nordic-Inspired Beauty Brands
LUMENE Held Its First-Ever Brand Ceremony in China
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Weather-Themed Cosmetic Campaigns
This e.l.f. Cosmetics Campaign Stars Meghan Trainor
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road