From ice cream-sponsored bike-powered movie theaters to post-holiday candy pawn shops, confectionery brand activations showcase the ways in which brands are interacting with consumers in the spaces they frequent on a daily basis.
The Cadbury Creme Egg brand recently hosted an immersive pop-up cafe in order to celebrate the product's colorful history. The pop-up cafe featured a menu featuring different indulgent dishes made with Cadbury Creme Eggs in a space outfitted in memorabilia from the brand's history.
Hosted in Toronto over Christmas 2015, the Skittles Holiday Pawn Shop invited consumers to trade in unwanted holiday decor for packs of the delicious candy. The playful event was accompanied by a video campaign shared on social and was hosted along the busy Queen Street West shopping district.
21 Confectionery Brand Activations
From Candy Pawnshop Pop-Ups to Branded Biscuit Installations:
Rebecca Byers — Apr 5, 2016 — Marketing
21
Candy-Dispensing Public Benches
The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
20
Mysterious Urban Cookie Vaults
The Oreo Wonder Vault is Delighting Passersby in New York City
19
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
18
Bike-Powered Outdoor Cinemas
The Ben & Jerry's Pop-Up Movie Theater Used Renewable Energy
17
In-Store Immersion Pods
The Bompas & Parr 'Taste Pod' Debuted a Thorntons Store in London
16
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
15
Easter Bunny Brand Activations
This Haribo Activation Toured the City of London Offering Treats
14
Sensorial Bubble Wrap Parties
This Multi-Sensory Brand Activation Was Hosted by Cadbury Dairy Milk
13
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
12
Festive Candy Campaigns
Nestle's Quality Street Christmas Event is a Multi-Sensory Experience
11
Rainbow-Colored Commuter Slides
Oreo's WONDERFILLED Campaign Brought Colorful Slides to London
10
Chocolate Fortune Booths
Cadbury's 'Joynormous' Chocolate Giveaway Features Freddie Flintoff
9
Branded Biscuit Installations
Cadbury Created a Giant Tin for the Launch of Dairy Milk Oat Crunch
8
Sensory Dessert Schools
Haagen-Dazs' Ice Cream Master Academy is a School for the Senses
7
Iconic Candy-Themed Cafes
The 'Cadbury Creme Egg Cafe' Celebrates a Beloved Easter Treat
6
Chocolate Bunny Activations
Dr Oetker Placed a Seven-Foot-Tall Edible Installation in London
5
Snowy White Christmas Pop-Ups
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
4
Easter Candy Pop-Up Cafes
The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit
3
National Egg Hunt Events
This Cadbury Easter Campaign Included Egg Hunts Across the UK
2
Chocolate-Sharing Cyclists
Cadbury's Quirky Musical Cyclists Dole Out Free Chocolates in London
1
Vibrating Massage Billboards
Kit Kat's Responsive Bus Stop Ads Massage People When Leaned On
Related Ideas
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
Gourmet Convenience Retailers
Irish Convenience Store Has a New Food-Centric Retail Concept
Candy-Dispensing Public Benches
The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
Gamified Recycling Programs
This Initiative Aims to Encourage Recycling During the Rugby World Cup
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
Chocolate-Built Pop-Up Bars
The Carlsberg Chocolate Bar Has Opened Its Doors in Shoreditch
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
Opulent Champagne Eatery Pop-Ups
Krug Champagne Created an Upscale Fish & Chips Pop-Up for London
Floating Market Soda Pop-Ups
The Schweppes Floating Market Has Set Its Sails in Australia
Customizable Cookie Packaging
Oreo's Holiday Packaging Lets Consumers Color It in & Send as Gifts
Dedicated Sneaker Pop-Up Shops
This Adidas BOOST Pop-Up Launches the Tech in London
Mythic Dragon Easter Eggs
This Game of Thrones-Inspired Chocolate Egg by Melt is in London
Enchanting Garden Pop-Ups
The Comfort Intense Garden Showcases the Brand's New Fragrances
Fashionable Martini Pop-Ups
The Harvey Nichols and Grey Goose Pop-Up Offers Personalized Cocktails
In-Store Beer Stations
LCBO Summerhill's Beer Experience Zone Spotlights Local Brews
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
Burger Sauce Vending Machines
McDonald's Australia is Offering Bottled Big Mac Sauce to Patrons
Easter Confectionery Branding
The 2016 Cadbury Easter Packaging Plays Up Traditional Spring Hues
Savory Cocktail Pop-Up Bars
Crackers Brand Jacob's Hosted a Snacktail Bar in London's Soho
Pop-Up Salad Bars
Subway's Outdoor Salad Bar Encourages Healthy Eating on the Street
Gingerbread House Bank Pop-Ups
This Gingerbread Bank Was Assembled in Philadelphia for PNC Bank
In-Flight Streaming Launches
The Amazon on JetBlue Pop-Up Showcases the New In-Flight Media
Vibrant Pop-Up Vodka Bars
The Ciroc 'London Riviera' Pop-Up Will Be Open for Five Months
In-Store Immersion Pods
The Bompas & Parr 'Taste Pod' Debuted a Thorntons Store in London
Oversized Billiards Promotions
This Citroen Event Showcased the Brand's New Airbump Technology
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
Pop-Up Doughnut Kiosks
This Australian Doughnut Shop is Located in Unconventional Places
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
Sensorial Coffee Bar Pop-Ups
The Nespresso Connoisseur Club Experience is Multifaceted
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
Festive Beer Sweaters
This Budweiser Christmas Jumper Combines Brews and Holiday Themes
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
Street Party Dessert Launches
Magnum Launched Two New Ice Creams with a London Street Party
Pharmacy Beauty Boutiques
Rexall's Beauty Studio Offers Local and Premium Products at Low Prices
Golf-Inspired Liqueur Pop-Ups
This Mini Golf Southern Comfort Activation Was at Bestival 2015
Upscale Fast Food Pop-ups
McDonald’s is Set to Launch an Exclusive Pop-up Restaurant in Japan
Holiday-Themed Chocolate Markets
This Event Celebrates Easter 2016 with Gourmet Chocolate
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
Festive Candy Campaigns
Nestle's Quality Street Christmas Event is a Multi-Sensory Experience
Digital Automobile Shops
The Rockar Hyundai Store Boasts a Digitally Enhanced Sales Concept
Pink Wireframe Chairs
The UOVO Sdraiato is Modeled Looks Like It's Modelled After a Cadbury Egg
Filled Cupcake Cookies
The Latest Oreo Treat Flavor Has a Chocolate Cream with a Vanilla Centre
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
Rainbow-Colored Commuter Slides
Oreo's WONDERFILLED Campaign Brought Colorful Slides to London
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
Pop-Up Bloody Mary Bars
Vodka Brand Ketel One is Hosting a Summertime Pop-Up Bar in London
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
Chocolate Fortune Booths
Cadbury's 'Joynormous' Chocolate Giveaway Features Freddie Flintoff
Easter Egg Decoration Workshops
This Workshop Teaches Participants How to Design Ukrainian Pysanky
Luxury Vehicle Garden Pop-Ups
Lexus Recently Partnered with Harvey Nichols for a Garden Pop-Up
Pop-Up Toast Cafes
Popped Culture is a Pop-Up Cafe Dedicated to Artisan Toast
Multi-Sensory Candy Events
The LCO Performed Cadbury Dairy Milk's 'The Sound of Flavourites'
Nostalgic Cookie Treats
These Limited Edition Brownie Batter Oreos Pair Chocolate with Chocolate
Branded Biscuit Installations
Cadbury Created a Giant Tin for the Launch of Dairy Milk Oat Crunch
Iconic Candy-Themed Cafes
The 'Cadbury Creme Egg Cafe' Celebrates a Beloved Easter Treat
Potato Chip Tannenbaums
Pringles Created a Food Christmas Tree from Festively Colored Cans
Complementary Cooking Academies
The Tesco Flame Academy Sets Up Shop in Store Parking Lots
Snowy White Christmas Pop-Ups
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
Easter Egg Snapchat Lenses
Cadbury Creme Egg Unveiled a Sponsored Snapchat Lens in the UK
Comedic Brand Channels
Grace Helbig Works with Marriott Hotels in a Fun Digital Campaign
Easter Candy Pop-Up Cafes
The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit
Store-Unwrapping Stunts
This Pret A Manger Stunt Generated Publicity for Christmas Sandwich Range
Wine Discovery Units
Etude's Countertop Display Promotes Discovery of a Wine's Origins
National Egg Hunt Events
This Cadbury Easter Campaign Included Egg Hunts Across the UK
Milk Bottle Christmas Trees
Arla Foods UK is Celebrating the Holidays with a Dairy-Inspired Tree
Lunar Christmas Lookouts
This Moon-Gazing Station Ties in with John Lewis' Christmas Advert
Digital Christmas Countdowns
The Body Shop's Advent Calendar Countdown is Themed After Happiness
News-Labeled Ice Creams
This Food Truck Delivers the Scoop on News with a Scoop of Ice Cream
Immersive Hockey VR Campaigns
Reebok Hosted a VR Pop-Up at the 2016 NHL All-Star Weekend
Insect-Infused Pop-Up Eateries
Rentokil's Traveling 'Pestaurant' Celebrates the Brand's 80 Years
Branded Powerboat Promotions
The New Cadbury Milk Tray Man Was Revealed in a Powerboat Stunt
Submerged Easter Egg Stunts
The Latest Cadbury Stunt is an Installation at Loch Ness
In-Store Danish Design Pop-Ups
Nordstrom Will Be Featuring the HAY Mini Market in Seven Stores
Extreme Easter Egg Hunts
The Full Bunny Contact Game Challenges Players to Find Prize-Winning Eggs
Automotive Advent Calendars
Cadbury's Holiday Calendar is Formed by a Fleet of 24 Festive Trucks
Chocolate-Sharing Cyclists
Cadbury's Quirky Musical Cyclists Dole Out Free Chocolates in London
Racy Spy Snack Ads
This Risque Ad Suggests That It's Time for Bond to Take a Break from the Ladies
Fashion-Punishing Christmas Ads
This Old Navy Ad Spot Puts Unfashionable Guests at the Kids' Table
Festively Personalized Spreads
Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
Thievery-Based Flight Promotions
JetBlue is Offering Free Giveaways to People Who Steal Their Ads
Deep-Fried Milkshakes
These 'Chipshakes' Turns Milkshakes Into a Sweet, Crunchy Snack
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
Branded Easter Egg Hunts
The Lindt Gold Bunny Hunts Series Will Travel Around the UK
Free Book Vending Machines
JetBlue Launches a Free Book Vending Machine as Part of #BookBattle
Charitable Pedicure Promotions
Oasis' Flip-Flop Promotion Pairs Shoe Purchases with Free Pedicures
Reindeer-Branded Candy
Cadbury Favourites Serves Up a Special Christmas Collection of Sweets
Interactive Beer Fridges
Bud Light's Digital Fridge Displays Reveal Branded Content
Chaotic Christmas Ads
Sainsbury’s Holiday Ad Tells the Tale of Mog's Christmas Calamity
Elderly Accessory Campaigns
Ethel and Frank's Mockery Ads Star Granny Supermodels
Aromatic Vending Machines
This Vending Machine Provides Mood-Enhancing Scents of Summer
Mousse-Filled Chocolate Eggs
This Cadbury Easter Egg Product Comes with a Small Spoon for Scooping
Revived Chocolate Promotions
This Cadbury Chocolate Promotion "Resurrects" Old Candy Bars
Low-Calorie Breakfast Pop-Ups
Miele's Greaseless Spoon Cafe Serves Eats Under 533 Calories
Backyard Design Kiosks
Canadian Tire's Patio Builder Tool Helps Consumers Visualize with VR
Holiday Computer Protection Ads
This Norton Software Ad Shows the Naughty & Nice List Leaked
Stuntperson Candy Campaigns
This Cadbury Campaign Searches for the Next Milk Tray Man (or Woman)
Wanderlust Cookie Campaigns
This New Oreo Ad Shows the Secret to New Flavors is Exploration