The Conan Leno ‘Tonight Show’ controversy is reviving the once dead late night television ratings. In honor of this feud, which is providing unparalleled opportunity for comics from all over the humorverse, we have put together the 23 Late Night TV innovations.
Be sure to check them all out so that you can decide which side you are on when it comes to the Conan Leno debate.
FYI - This writer is a huge supporter of Team Conan.
23 Late Night TV Innovations
18
Roasted Socialites
Lauren Conrad on David Letterman
17
Post-It Note Dresses
Lady Gaga Goes For Geeky Couture on UK Talk Show
16
Scandalous Parodies
Jimmy Kimmel Shows Susan Boyle Gone Wild
15
From Late Night to Prime Time
Amy Poehler on The Office
14
Politicians on Late Night TV
Sarah Palin To Do SNL and Letterman
13
Singing Talk Show Hosts
Jay Leno's Hilarious Susan Boyle Impression
12
Printing Auto Parts
Jay Leno Repairs His Fleet of Classic Cars With a 3D Printer
11
Faking Political Photo Ops
Photobombing Joe Biden into Family Photos and Talk Shows
10
$2 Million Exotic Cars
Jay Leno Purchases Second Bertone Mantide Ever Produced
9
Teen Star Impersonations
Jimmy Fallon as Robert Pattinson Discusses his Bother
8
Shower Staring
Jimmy Kimmel and Matthew Fox Bathe Together for 'Gorgeous Man'
7
Video Game Spoofs
Grand Theft Auto for Yuppies by Conan O'Brien
6
Facial Hair for a Cause
Late Night Beards
5
Late Night Hosts Personally Paying Writers
Jay Leno & Conan O'Brien Support Staffers
4
Auto-Tune Parodying
Check out the Epic Jimmy Fallon 2009 Emmys Fall
3
Blackmail Fails
Late Show Producer Tries to Profit From David Letterman Affair
2
Heavy Metal Lips
Emily Gobeille Designs Dark Lips for a Talk Show
1
Gigantically Obese Meatballs
Jimmy Kimmel Sets Out to Beat Mexico - Twice
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Tarot-Inspired Streaming Campaigns
Netflix Discover Your Future Reveals New Streaming Potentials
Time-Specific Marketing Campaigns
Ikea’s ‘u up?’ Campaign Targets Late-Night Scrollers
Human-Centric Display innovations
Hisense is "Innovating A Brighter Life" at CES 2026
Crime-Inspired Beauty Mockumentaries
e.l.f. Cosmetics' Vanity Vandals Explores Chaos at the Sink
Large-Scale Theatrical Cruise Productions
Norwegian Cruise Line Pays Homage to Elton John
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Provocative Soda Stunts
Evolution Fresh x Bretman Rock Hosted a Soda-Powered Car Wash
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Nostalgic 2000s QSR Menus
Taco Bell Rewinds the Clock with its 'Decades Y2K Menu'
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
Gothic Fantasy Film Soaps
Dr. Squatch x Nightmare Before Christmas Collab Embraces the Holidays
Sci-Fi Series Snack Products
Doritos and Stranger Things Partnered for Two Snacks
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Quirky Pasta-Defying Campaigns
Cup Noodles x Top Ramen Launch a National Noodle Day Initiative
Social-First Direct Selling Series
Mary Kay Miss Conceptions Reshapes Gen Z & Millennial Mindsets
Skincare-Themed Comedy Shows
Thayers x UpDating Bring Dating Comedy to NYC This Valentine’s
Show-Inspired QSR Menus
The Stranger Things Meals Campaign Introduces Two Parallel Food Options
Late-Night Text Campaigns
The IKEA "U Up?" Stunt Reached Sleepless Social Media Users
Workplace Comedy Meals
HelloFresh The Office Eats Celebrates Hilarious Culinary Moments
Spicy Talkshow-Inspired Snack Chips
Pringles Hot Ones Come in Two Flavors
Horror Franchise Soda Ranges
These Fanta Sodas Showcase Horror Film Characters
Stock Exchange Fashion Shows
L'OFFICIEL Organized a Novel Runway Presentation
Iconic Draft Activations
At This Year's NFL Draft, Heinz is Crowning the First-Ever "Mr. 57"
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Fan-Made Snack Chip Flavors
These New Lay's Chips Flavors are for the Do Us a Flavor Contest
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Beverage-Focused Meal Collabs
Jack in the Box Launched the Coca-Cola Starlight Munchie Meal
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Hair Hotline Campaigns
The John Frieda Hot Hair Hotline Provides Fast, Fun Solutions
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Modernized Nostalgic Toys
Tin Can Offers a Novel Approach to Children's Communication
Creator-Led Skincare Ads
The BYOMA Shorttime Show Celebrates Short Kings and Queens
QSR In-App Football Games
Wendy’s and FOX Big Noon Launch the 'Tendy Toss' In-App Game
All-In-One Anti-Aging Treatments
CONAIR's LED Light Therapy Face Mask Targets Key Concerns
Whimsical Gothic-Themed Meals
Wendy's® x Wednesday™ Present the 'Meal of Misfortune'
Chinese Band-Supported Beauty Brands
Maybelline New York Partners with Teens in Times (TNT)
Unfiltered Sleep Campaigns
The IKEA Sleep Talk Reviews Campaign Uses Real Nighttime Mutterings
Sci-Fi Horror Cookies
Insomnia Cookies Launched a Limited-Time M3GAN 2.0-Inspired Menu
Fan-Powered Reality Competitions
Little Caesars' Pretzel Crust Island Engages YouTube Viewers
High-Profile Home Improvement Pop-Ups
VEVOR Celebrates Black Friday at Times Square
Spoof Cosmetics Campaigns
Milani's America’s Next Top Primer Revisits 2000 Reality TV
Humorous Healthcare Campaigns
Zocdoc And 72andSunny Reframe Doctor Search With Playful Anxiety
Humorous Haircare Campaigns
CeraVe X SNL Team Up to Make Tackling Dandruff Less Serious
Fun-Centered Social Platforms
BuzzFeed Island Makes Internet Experiences Joyful & Quirky Again
After-Dark Pizza Ads
Morrisons' Market Street Halloween Pizza Ads Transform at Night
Trash-Centric Musical Campaigns
The Glad x Sesame Street Collab Stars Oscar the Grouch
Playful Hockey Campaigns
Beard in a Box Campaign Lets Hockey Fans Join the Playoff Beard Tradition
Canadian Creator-Approved Campaigns
The Hacksmith and Mentos Launch a Fizz-Powered Innovation
Comedy Horror Cosmetics
The NYX Cosmetics x Wednesday Collection Creates Fun, Dark Designs
Hypermarket Sleepover Experiences
Carrefour's CarreNight Invites Customers to Stay the Night
Humorous Content Generators
AI Roast Generator Delivers Instant Witty Comebacks and Roasts
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Humorous Payment Platform Campaigns
The Great PayPal Checkout Spotlights the Pay Later Services
Heritage-Inspired QSR Ranges
The Chick-fil-A Newstalgia Lineup Pays Homage to the Brand's History
Basketball Cable Updates
Comcast Xfinity Multiview Announced an Expansion for March Madness
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Luxurious Event Venue Expansions
Convene Hospitality Group Opens Convene 555 Broadway
Humorous Hotel Campaigns
Marriott Bonvoy x Mercedes-AMG PETRONAS Formula One Launch a Social Ad
Host-Inspired QSR Meals
Wendy's and FOX Big Noon Kickoff Partnered for New Combos
Extravagant Qsr Menu Reveals
Taco Bell Debuts 2026 Menu Roadmap with Live Más LIVE
Convenient Meal Campaigns
Ben's Original Debuts Its New Campaign — Keep It Original
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Comedian Collectible Trading Cards
Laugh Factory Partners with EPOCH to Deliver Collectible Cards
Video Podcast Expansion
Netflix and iHeartMedia Bring Video Podcasts to the Streaming Platform
Humorous Car Ads
The 'SNL' Volkswagen Ad Reunites ‘The Californians’ Cast for a Hilarious Ride
Late-Night Manhattan Lounges
Starchild Rooftop Offers Panoramic Views and Classic Cocktails
Media-Backed Creator Platforms
BET Launches a Creator Studio with ‘The Jason Lee Show’
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Internet Humor News
The Daily Snoo Turns Hilarious Reddit Trends Into Satirical News
Creator-Boosting Platform Features
The YouTube Hype Feature Boosts Smaller Creators in Explore
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Home Cooling Lineups
Lasko Debuts Three New Innovative Fans with WhisperForce™ Dc Technology
Humorous Beans-Forward Campaigns
Bush's Beans Debuts a First-Of-Its-Kind Ticket Exchange
Second-Screen Watch Parties
The E.L.F. TIME Show Was Made to Run Parallel to the Big Game
Television World Crossovers
Netflix Stages a Stranger Things and Sesame Street Crossover
Show-Inspired Burger Menus
Burger King Spongebob Menu Brings Animated Flavor to Fast Food
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Cheeky Recliner-Focused Campaigns
The Lovesac Company Changes the Social Image of the Recliner
Late-Night Bakery Parties
Insomnia Cookies is Introducing a New Cookie at Its Annual PJ Party
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Deeply Discounted TV Deals
Liquid Death Added a $1 TV to Its Online Store for Black Friday
AI-Powered Reality TV Expereinces
Your Bravoverse Turns Andy Cohen into a Guide for Bravo Fans
Flavor-Fueled Wrestling Events
Knorr Canada's Flavourmania Spotlights Winning Meal Enhancers
Fan-Fueled Menu Hacks
The Taco Bell Fan Style Feature Celebrates Custom Orders
Accessibility-Focused Comic Apps
ComiCast Attempts to Make Comic Books Accessible
Social-First Hosting Campaigns
Out Host with Hisense Responds to the Rise of Home Viewing Parties
Feature-Length Microsoaps
The Golden Pear Affair by Native Reimagines Soap Operas for Socials
Dad Joke Candy Hotlines
The Laffy Taffy Laff Line is Launching with the Help of Damon Wayans Jr.
Branded Tool Bar Designs
Natural Light's ToolBar Pays Homage to DIY Dads
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
Sleep Support Fairy Tales
Pukka Herbs' Sleepless Beauty Reimagines a Classic Story
Interactive Music Awards Livestreams
The Skip Orange Carpet is Happening Ahead of the JUNOS
Branded Content Partnerships
LG Electronics and Fantasy Life Renew and Expand Their Partnership
Community-Driven Taco Competitions
TacoTuesday.com is Running the Golden Taco Awards
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Morning Tv-Inspired Board Games
Op Games Releases the MONOPOLY: TODAY Edition
Mascot Sumo Showdowns
Duolingo Launches Playful Event Featuring Gaming Icons and Cultural Mascots
Chili Event Platforms
Bush’s Chili Beans & Eventbrite Launched the Chili Nights Booking Platform
Art-Inspired Gallery TVs
LG Electronics is Debuting the LG Gallery TV at CES 2026
Infomercial-Inspired Pizza Oven Campaigns
Matty Matheson and Gozney Partnered for 'Cook Different'
Fan-Focused Hockey Campaigns
The ESPN Chirpline Lets Fans Vent During the Stanley Cup Playoffs
Halloween-Themed Advent Calendars
The 13 Nights of Halloween Advent Calendar Builds Excitement
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
80s-Style Telethon Campaigns
Doritos' Telethon for Hawkins Invites Stranger Things Fans to Call In
Night Cravings-Focused Menus
White Castle Calls Attention to Specific Menu Items
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Exclusive AI-Driven Hardware Exhibitions
Gotvoom Organized a Private Exhibition Space for CES 2026
Shoppable Mascot Homes
Pillsbury's Mascot is Inviting Fans into His Modern Doughhouse Revival
Stress-Free Meal Promos
With Amys' Night Off, Amy's Kitchen is Giving People Named Amy a Free Meal
Confessional Snack Hotlines
The Pop Secret Hotline Invites People to Call and Spill Secrets
Personalized Performance-Driven Sleep Systems
BEDGEAR Embraces the Theme 'Sleep Just Got Personal'
Cover Art Generators
The CanCon Album Generator Lets Fans Remix Iconic Canadian Covers
Social-First Snack Comedies
Pretzelized's Hybrid Snacks and Comedic Series Sparks Fun Debates
Slumber-Party-Themed Hotel Events
Moxy Hotels x Chloe Fineman Present the 'Bedtime Stories' Series
Custom Social Platforms
Nightlight Offers Inclusive And Highly Custom Social Media Experiences
Intergalactic Snacker Musicals
CHAZMO: The Musical Tells a Pizza Roll Icon's Origin Story
Second-Screen Sidekicks
Pizza Hut's Hutty Turns Solo Sports Viewing into a Shared Experience
Celebratory Innovation Coins
The United States Mint 2026 $1 Innovation Coins Come in Four Designs
Musical Grocery Service Ads
A 30-Second Instacart Bananas Spot Will Air During the Super Bowl 2026
Performance-Driven LED Display Systems
TCL Calls Attention to the SQD-Mini LED Display System
Fan-Powered Concerts Platforms
ConcertFutures Lets Fans Stake to Bring Artists to Their Cities
Streaming Brand Trivia Games
The Roku Roklue Pop Culture Trivia Game Covers Movies and TV
Cheesy Mayhem Campaigns
Cheetos Named Wednesday's Thing as Its New "Spokeshand"
Festive Americana Artwork Decor
The Norman Rockwell for Pottery Barn Collection Embraces Nostalgia
Collaborative Culinary Events
La Mar Cocina Peruana Hosts Prime Time: Flavors of the Bay
Endless Bedtime Stories
StorrryNights Creates Personalized, Everlasting Bedtime Stories For Kids.
Guitar Brand Artist Features
Gibson Spotlighted the Night Traveler in February
Storytelling Media-Focused Discovery Tools
Cineverse's Search & Discovery Tool is Award-Winning
Food Show Finders
TVFoodMaps Discovers Restaurants Seen on Your Favorite Food Shows
Young Innovator-Honoring Award Initiatives
TNL Mediagene Runs Its Becoming Aces Awards Ceremony
Rock-Centric Radio Shows
Alice’s Attic Brings Rock Royalty to KLOS Radio
Comedy Series Launch Events
Audible Hosted a Launch Event in West Hollywood
Congratulatory Athlete Hotlines
Jennifer Bett Communications & Cosmopolitan Set Up 1-800-SHE-WINS1
Champion-Celebrating Hat Collections
New Era Cap Announces Super Bowl LIX Champions Collection