Co-branded CPG snacks are emerging so that brands can converge their expertise in a specific category to introduce novel products that captivate consumers. By partnering, brands combine their unique strengths and knowledge to create exciting snack innovations that deliver different and interesting experiences.
For example, ice cream brand Van Leeuwen and Hidden Valley Ranch teamed up to release a pint with flavors like buttermilk and herbs—which seems familiar yet fresh at the same time.
These co-branded consumer packaged goods resonate with consumers on several levels. Beyond providing a sense of familiarity by leveraging the trust and recognition associated with the participating brands, these products offer up unique twists by combining classic or unexpected flavors, ingredients, formats or textures. These snacks simultaneously satisfy consumer cravings for newness and the excitement of trying something different, while still offering the comfort of recognizable brand names.
20 Co-Branded CPG Snacks
From Ranch Dressing Ice Creams to Spicy Seasoning Toaster Pastries:
Laura McQuarrie — May 25, 2023 — Marketing
20
Cooling Slushie-Inspired Cereals
Kellogg's ICEE Cereal Shares Cherry & Blue Raspberry Flavors
19
Soft Cereal-Flavored Cookies
Pillsbury Soft Baked Cookies Now Come in Two New Flavors
18
Collaboration Burger-Flavored Snack Chips
Flame-Grilled Whopper Doritos are Arriving in the UK
17
Crispy Peanut Butter Bars
The Skippy Snack Wafer Bars Come in Three Flavors
16
Snack Cake-Inspired Cereals
The Kellogg's Little Debbie Swiss Rolls Cereal is Sweet and Crisp
15
Collaboration Candy Brittles
The Brownie Brittle x M&M'S Minis Treats are Sweet and Crispy
14
Crunchy Lollipop-Flavored Popcorns
Crnch Popcorn Concepts Chupa Chups Popcorn is Sweet and Crunchy
13
Fruity Cereal-Studded Cookies
The New FROOT LOOPS Cereal Swirl Cookie is a Nostalgic Option
12
Spicy Seasoning Toaster Pastries
Pop-Tarts x Tajín Created a 'Crazy Bueno' Limited-Edition Package
11
Food-Themed Candy Products
The Kraft Heinz Gummy Snack Pack is Fruit-Flavored
10
Ranch Dressing Ice Creams
Van Leeuwen Hidden Valley Ranch Ice Cream is Now at Walmart
9
Fan-Created Ice Cream Flavors
N!CK’S Enlists Fans to Create Next Ice Cream Flavor
8
Branded Spicy Meat Snacks
Jack Link’s and Frito-Lay Partnered for Some New Spicy Snacks
7
Gen Z Hazelnut Cookies
Insomnia Cookies and tbh Created a Limited-Edition Cookie
6
Lollipop-Flavored Popcorn Snacks
Lolly Poppin Chupa Chups Popcorn Comes in Two Flavors
5
Ranch Dressing-Flavored Snacks
Hidden Valley Ranch Flavored Bugles are Creamy and Seasoned
4
Sweet Cereal Popcorns
Sam's Club Launched Cereal Pop Made with Fruity Pebbles Flavors
3
Sandwich Cookie Protein Bars
The Grenade Oreo Protein Bar Captures a Classic Flavor
2
Crunchy Collaboration Candy Products
Sheila G’s Brownie Brittle Reese's Pieces is Thin and Crispy
1
Collaboration Cranberry Dessert Snacks
Ocean Spray Hershey's Cranberry Bites Come in Two Varieties
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Romantic Chocolate Gift Guides
M&M's Launched its Annual Valentine's Day Gift Guide for 2023
Meal-Inspired Popcorn Snacks
Gousto's Popcorn Line Captures the Flavors or Curry, Roasts & Pizza
Experimental Snack Chip Flavors
The Lay's Flavor Swap Lineup Now Includes Four New Flavors
Eco-Friendly Product Coatings
Melodea Debuts 'VBseal' to Reduce Plastic Waste in Packaged Goods
Soft Cereal-Flavored Cookies
Pillsbury Soft Baked Cookies Now Come in Two New Flavors
Fashion-Inspired Toaster Pastries
The Pop-Tarts x Depop Box Features a Random Flavor Assortment
Citrus-Forward Tangy Snack Chips
Doritos Tangy Tamarind is a First of its Kind for the US Market
Playful Gummy Bear Kits
LorAnn's Gummy Bear Kit is Cocktail-Inspired & Will Be Fun During Parties
Macaron-Flavored Cereals
Kellogg's Miraculous Cereal Reimagines a Classic Parisian Treat
Snack Cake-Inspired Cereals
The Kellogg's Little Debbie Swiss Rolls Cereal is Sweet and Crisp
Cheesecake Ice Cream Bars
the cheesecake factory is selling new Cheesecake Flavored Ice Cream Bars
Stress Relief Snack Bars
CORE Foods' Refrigerated Nutrition Bars are Boosted by Adaptogens
Vegan Matcha Gummies
These Squish Vegan Matcha Alligators are a Healthier Candy Option
Beet Jerky Snacks
Theo’s Plant-Based Makes Savory, Soy-Free & Vegan Jerky
Vegetarian Japanese Snack Boxes
Bokksu's the Vegetarian Snack & Tea Box Answers a Consumer Demand
Protein-Packed Candy Bars
Snickers Hi Protein Bars Share Beloved Ingredients Plus 20g of Protein
Nesting Gem-Like Drinking Glasses
The 'Upside-Downside' Glasses Nest to Protect Food or Drink
Tasty Themed Jelly Candies
Fruittella Curiosities Have All-Natural Recipes
Protein Bar Bouquets
For Valentine's Day, RXBAR Created a "RXBAR-quet" Gift for Gym Lovers
Video Game-Themed Breakfast Cereals
Kellogg's Frosted Flakes Minecraft Has Cubic Marshmallows
Expansive Ice Cream Collections
These New Magnum Ice Cream Flavors are Arriving for 2023
Mental Health-Supporting Crisps
Doritos Partnered with ReachOut on an Australian Health Initiative
Holiday-Themed Nut Snacks
These Planters Products are Festively Limited-Edition
Coffee-Flavored Breakfast Cereals
Kellogg’s Crunchy Nut Barista Edition Cereal is High in Fiber
Chocolate Burger Buns
Burger King Thailand is Selling a Sweet New Hershey's Chocolate Burger
Limited-Edition Soccer Snacks
Lay's FIFA World Cup Potato Chip Flavors Come in Three Options
Bottled Popcorn Kits
Popcorn Kitchen's Kits are Giftable, Flavorful and Decadent
Chip-Flavored Popcorn Snacks
Smartfood Popcorn Doritos Cool Ranch is Now Available
Collaborative Breakfast Cookies
Crumbl and Kellogg Co. Released a Limited-Time Pop-Tart Cookie
Celebratory Wrestler Cereals
The Latest Cinnamoji Toast Crunch Cereal Features Rey Mysterio
Spooky Snack Metaverses
Cheetos' Chesterville Will Help Fans Resurrect a Flavor in the Metaverse
Artisanal Retailer-Exclusive Ice Creams
These Van Leeuwen Ice Cream Flavors are Coming to Walmart
Macabre Halloween Snacks
Pop-Tarts Halloween Bites Return in Time for Halloween
Cinematic Chocolate Experiences
Hershey's Great Candy Expedition Offers an Immersive Experience
Dual-Texture Gummy Candies
The Trolli Sour Duo Crawlers Come in Three Flavor Options
Valentine's Day Advent Calendars
The Harry & David Seven Days of Love Advent Calendar is Charming
Holiday-Themed Toaster Pastries
New Pop-Tarts Frosted Gingerbread Toaster Pastries are Coming
Holiday Chocolate Bar Collections
Hershey's Unveiled its 2022 Holiday Lineup with New Products
Collaboration Biscuit Spread Products
The Lotus Biscoff KitKat Bites Come in a Sharing Pack
Globally Inspired Sour Gummies
Better Sour Infuses Global Flavors with a Tart Taste
Allergen-Inclusive Child Snack Bars
Ready.Set.Food! Organic Oat & Fruit Bars Come in Two Flavors
Pizza-Flavored Tortilla Chips
Doritos Loaded Pepperoni Pizza Offers a Zesty Flavor Experience
Vitamin-Enriched Protein Bars
Vitl Protein Bars Come in Three Functional Flavors
Tasty Vegan-Friendly Snack Bars
Jade & Joy Wellbeing Bars are High in Protein and Low in Sugar
Nostalgic Ice Cream Treats
These Van Leeuwen Ice Cream Products Include Several Options
Easter Cookie House Kits
Benton’s Easter Bunny House Kit Puts a Springtime Spin on Gingerbread
Protein-Rich Vegan Menus
Protein Bar & Kitchen Has a New Vegan Menu Featuring Chopped Chick’n
Sweet Red Velvet Brownies
Insomnia Cookies' Valentine's Day Lineup Features the Red Velvet Brookie
Comforting Milk-Based Chocolates
The Hershey's KISSES Milklicious Chocolate is Now Available
Romantic Donut Ranges
These Krispy Kreme Valentine's Day Donuts are Made with Hershey's Chocolate
Nutrient-Dense Protein Snacks
Greens First Protein Bars Come in Two Flavors
Flavor-Focused Protein Bars
Bobo’s Protein Bars are Debuting in Two Flavors
Crispy Salted Caramel Cookies
Tate's Bake Shop Just Dropped Salted Caramel Chocolate Chip Cookies
Sweet Maple Bacon Cookies
Crumbl is Serving Up a New Maple Bacon Cookie This Week
Condiment-Flavored Snack Chips
These New Doritos Snack Chips Come in Two Familiar Flavors
Hot Sauce Seasoning Blends
This Sriracha Sprinkle Seasoning Blend Offers Hot Sauce in Spice Format
Easter Popcorn Treats
The M&S Fried Egg Choccorn is a Sweet and Salty Easter Snack
Reformulated Health-Focused Snack Products
These Walkers Snacks are Now HFSS-Compliant
Seasonal Lemon-Flavored Cereals
General Mills is Launching Frosted Lemon Cheerios for Spring 2023
Allergy-Friendly Ice Cream Bites
Sunscoop's Sundrops are Bonbons with a Creamy Coconut Base
Plant-Based Protein Bars
Bobo’s Adds Plant-Based Protein Bars to its Portfolio of Baked Goods
Decadent Matcha Cookies
Ef and Be Bakehouse Creates Tasty Matcha White Chocolate Mochi Cookies
Taco-Inspired Popcorn Snacks
Taco Te Amo is a Savory Ode to the Mexican American Taco
Military-Approved Snack Bars
SOUND Foods' Coconut Almond Bar is Formed with Ultrasonic Energy
Cost-Conscious Candy Products
The Barratt Fun & Fantastic Range Includes Four Options
Low-Sugar Caffeinated Protein Bars
The ONE Brands Coffee Shop Bars Come in Two Flavors
Toaster Pastry-Flavored Ice Cream
The New Frosted Strawberry Toaster Treat Ice Cream is Here
Nutritious Nougat Protein Bars
The Barebells Crispy Nougat Protein Bar Has No Added Sugar
Branded Hot Cocoa Bombs
The Hershey's Hot Chocolate Bomb Comes in Two Flavors
Mainstream Plant-Based Chocolate Bars
Hershey’s Plant Based is Creamy, Melty and Dairy-Free
Nutty Low-Sugar Snack Bars
The KIND Caramelised Biscuit Nut Bar is HFSS-Compliant
Artisan Tea-Infused Cookies
These dōmi™ Earl Grey White Chocolate Cookies are Latte-Inspired
Bread Brand Snack Bars
Dave's Killer Bread Organic Snack Bars Come in Three Flavors
Halloween-Themed Gummy Candies
The Bebeto Spooky Mix Comes in Two Options
Nut Butter-Filled Snack Bars
Go Ahead Wholistic Snack Bars Come in Two Functional Varieties
Chocolate Protein Cookies
Wicked Protein Launches its First Protein-Powered Cookie
Smoothie-Filled Frozen Treats
My/Mochi™ Introduces New Mochi Ice Cream Flavors
Pancake Topper Product Ranges
The Hancocks Pancake Day Range Elevates Freshly Prepared Cakes
Sweet Seasonal Popcorn Snacks
The SkinnyPop Holiday Variety Snack Pack Includes Three Flavors
Low-Calorie Frozen Mochi Treats
Bubbies Mochi Ice Cream Bites are Launching in Two New Flavors
Caramel Wheat Cereals
The Weetabix Food Company Debuts the Caramel-Flavored 'Weetos' Cereal
Limited-Edition Brittle Treats
Sheila G's Brownie Brittle is Launching Two New Flavors
Movie-Inspired Ice Creams
The Van Leeuwen Glass Onion Ice Cream Celebrates the Whodunit
Limited-Edition Marshmallow Cereals
PEEPS Marshmallow Flavored Cereal is Coming Back for Spring
Celebratory Baseball Ice Creams
H-E-B Creamy Creations Houston Astros Peanut Brittle is Tasty
Lifestyle-Conscious Popcorn Snacks
PROPER Snacks Propercorn Now Has an HFSS-Compliant Recipe
Specialty Cookie-Packed Ice Creams
The Insomnia Cookies Cookies IN Ice Cream is Indulgent
Spicy Chocolate Ice Creams
This Mexican Hot Chocolate Ice Cream is Spiked with Tapatio Hot Sauce
Lollipop-Flavored Popcorn Snacks
Lolly Poppin Chupa Chups Popcorn Comes in Two Flavors
Music Video Playsets
The Lego Ideas BTS Dynamite Set Recreates the Band's Video
Lemon Cupcake-Flavored Cookies
Crumbl is Serving Up a New Lemon Cupcake Cookies This July
Theater-Quality Popcorn Snacks
AMC Perfectly Popcorn is Arriving at Walmart in the US
Sweet Cereal Popcorns
Sam's Club Launched Cereal Pop Made with Fruity Pebbles Flavors
Crunchy Collaboration Candy Products
Sheila G’s Brownie Brittle Reese's Pieces is Thin and Crispy
Bacon-Infused Peanut Brittles
Brittle Brothers Bacon Peanut Brittle Has a Lower Sugar Profile
High-Quality Crispy Candy Bars
Fannie May Premium Chocolate Bars Come in Four Flavors
Celebratory Seasonal Chocolate Products
Hershey Seasonal Treats are for Valentine's and Easter
Textural Mini Snack Bars
Hostess Kazbars Feature Cake, Candy and Fillings
Strawberries-Studded Breakfast Cereals
This Flakes & Strawberries Cereal is Perfect for Spring
Unbaked Four-Ingredient Snack Bars
EatToHeal Real Food Bars Have a Free-From Recipe
Maple Walnut Milks
Elmhurst's Maple Walnut Barista Edition Froths Effortlessly
Vitamin-Rich Fruity Cereals
Kellogg's Rainbow Krispies Share Whole Grains & Vitamin D
Subtly Sweet BBQ Chips
Doritos Just Added New a New Sweet & Tangy BBQ Flavor to Its Lineup
Strawberry-Frosted Neapolitan Cookies
Crumbl is Serving Up a New Neapolitan Cookie This Week
Munchie-Themed 4/20 Cookies
Insomnia Cookies Created the Crunchie Munchie Deluxe for 4/20
Candy Bar-Themed Frozen Treats
The Cold Stone Creamery Spring Menu Includes Familiar Mix-Ins
Complimentary Chocolate Restaurant Menus
Boston Pizza is Offering a Free Ferrero Rocher 3-Pack
Apple Fritter Breakfast Cereals
Post Tim Hortons Apple Fritter Cereal is Sweet and Crunchy
Seafood Seasoning Bagel Snacks
The CaliBagels OLD BAY Bagel Chips are Packed with Flavor
Empowering Plant-Based Gummies
Katjes' Plant-Based Gummy Candy Celebrates Women Who Dream Big
Spicy Chip-Based Nachos
Hot Head Burritos' New Chorizo Nachos Feature Doritos Flamin’ Hot Chips
Cookie Brownie Hybrids
Insomnia Cookies is Serving Up a New Chocolate Chunk Brookie
Quinoa Crisp Expansions
Undercover Snacks Introduces its Crispy Snacks to Eastern Canada Costco's
Superhero-Themed Cookies
The Partake Crunchy Super Hero Sprinkle Mini Cookies are Marvel-Themed
Cocktail-Inspired Cookie Collections
The Insomnia Cookies Spring Baked Collection Has a 0% ABV
Co-Branded Skate Jam Pop-Ups
Hypebeast and Pop-Tarts Coordinate the Crazy Good Skate Jam
Plant-Based Mini Cookies
These Dairy-Free, Grain-Free Cookie Bites are Better for You & Poppable
Caramel Popcorn Ice Creams
The 4700BC and NOTO Ice Cream is Sweet and Salty
Crispy Shrimp Hoagies
Popeyes' Shrimp Roll is a Delicious New Seafood Offering
Plant-Based Frozen Dessert Bars
The GoodPop Oatmilk Frozen Bars Come in Four Flavors
Specialty Seasonal Grocer Products
The Aldi Finds Seasonal Products Will Arrive in the New Year
Star-Shaped Cereal Pieces
Post Just Added New Pebbles Crunch’d with Rockstar Shapes to Its Lineup
Plant-Powered Pecan Creamers
THIS PKN's Pecanmilk Creamers are Dairy & Lactose-Free
High-Quality QSR Chicken Snacks
Jack in the Box Popcorn Chicken Comes in Two Options
Convenient Grab-and-Go Candy Cups
The New Bonds Shaker Cups Include a Number of Favorites
Blend-It-Yourself Bubblegum Milkshakes
The F’real Bubblegum Flavor is Exclusive to the UK
Cinnamon Roll Sugar Cookies
Crumble Has a New Maple Cinnamon Roll Cookie for July