Marketing a product that removes stains or cleans surfaces isn't the most exciting of tasks, but these clever cleaning product ads are utilizing imaginative concepts and pieces of imagery to sell these otherwise ordinary supplies.
With the variety of cleaning supply brands on the market, it becomes increasingly difficult to differentiate one specific brand from the other. That is why these clever print campaigns are incorporating outside-the-box concepts and humorous themes as a way to attract consumers. From ads that showcase paper towels taking the form of actual spilt products to cleaning cloths that are seemingly strong enough to carry coffee, these clever product ads are creating a striking visual concept that viewers will certainly remember.
28 Clever Cleaning Product Ads
From Coffee-Holding Cloth Ads to Shape-Shifting Paper Towels:
Tana Makmanee — Jul 5, 2013 — Marketing
27
Powerful Cleaning Campaigns
The Handy Andy Mirror Ad is Visually Transformative
26
Bedsheet Cleanup Ads
The Vanish Kosla Oxi Action Campaign Leaves Romantic Memories in the Mind
25
Hovering Stain Campaigns
Flash Cleaner Ads Keep Potential Spills From Pristine Surfaces
24
Wrung-Out Cleaner Ads
The Jala PRT Campaign Brings Awareness to Domestic Worker Abuse
23
Swiped Spill Ads
The Ajax Spray N Wipe Campaign Shows That There's "Nothing Quicker"
22
Spill-Proof Towel Campaigns
These SPA Cponge Cloth Ads Conquer All Kitchen Messes
21
Stain Painting Ads
The Ariel Pro-zim 2 'Stain By Numbers' Print Ads are Creative
20
Extruding Stain Campaigns
These Ariel Detergent 2D Ads Present Spills in Three Dimensions
19
Artistic Cleaning Campaigns
The Sopalin 2011 Ads Focuses on Paper Towel Paintings
18
Illuminating Cleaner Campaigns
The Nevex 2011 Ads' Super-Whitening Action Sheds Light
17
Drip-Through Campaigns
The Clorox for Colors Ads Show Super Stain-Resistent Clothing
16
Toy-Inspired Soap Campaigns
These Fab Detergent Print Ads Use LEGO Stains to Target Children
15
Shape-Shifting Paper Towels
The P&G Bounty Ad Campaign Acts Like the Original Vessel
14
Killer Teeth-Cleaning Ads
The Cepacol Plus Whitening Campaign Fights Germs and Stains
13
Literal Stain Campaigns
This Clorox for Colors Ad Can Clear Up Those Messy Moments
12
Cleaning Agent Messvertising
The 'OMO Detergent' Ads Clean Up
11
Strippable Stain Campaigns
The Forbo Flooring Flotex Ads Show the Ease of Peeling Away Spills
10
Slide Puzzle Stain Ads
Sao Luiz Laundry Service Campaign Suggests a Strategy for Cleaning Clothes
9
Imminent Spill Campaigns (UPDATE)
Ariel Stain Remover Ads Anticipate Eating Accidents
8
Symbolic Stain Campaigns
The Foxy Asso Ultra Ads Promote Absorbent Paper Towels
7
Settled-In Stain Ads
The Persil Gel Campaign Features Metropolis Shirt Smudges
6
Spill-Shaped Drain Ads
The Poly Brite Campaign is Creatively Simple and To-The-Point
5
Melting Stain Culprit Ads
The Vantage Campaign Shows "Stained in a Dash, Gone in a Flash"
4
Super-Effective Stainvertising
Vanish Stain Remover Works So Well, Even Labels Disappear
3
Coffee-Holding Cloth Ads
The SPA Sponge Cloth Ad Showcases the Strength of This Household Product
2
Stains as Prisoners
Persil Sets Your Stains Free From Clothing
1
Absolving Stain Remover Ads
Vanish Removes All Stains, Including Sins
Related Ideas
Collapsible Pocket Coffee Cups
The 'REUSABLE' Foldable Silicone Cup by Kalina Gotseva is Eco-Chic
Plant-Based Cleaning Tools
Scotch-Brite™ Brand Adds Two New Products to its Greener Clean™ Line
Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
Organically Curvaceous Coffee Makers
The Conceptual 'Woolly' Capsule Coffee Machine is Friendly
Bean-Shaped Coffee Makers
The Conceptual Bean Coffee Machine by Juliana Juleva is Charming
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Leading Fabric Rinsers
Downy and Tide Revolutionize Laundry with New Fabric Rinse Products
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Playful Sponge Holders
OTOTO Boasts Cheeky Designs for the Kitchen Setting
Denim-Wrapped Home Vacuums
Bless Grows its Jeansified Object Collection with a Vacuum
Luxe Aromatic Detergents
Bath & Body Works is Venturing into Laundry with White Barn Fabric Care
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Pore-Cleaning Microfiber Cloths
Benefit Cosmetics Just Dropped the Scrub Daddy Microfiber Cloth
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convenient Detergent Sheets
Persil Laundry Detergent Sheets are Arriving on Amazon in the UK
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Concentrated Commercial Cleaners
Pine-Sol Multi-Surface Cleaners are Two-Times Concentrated
Fall-Inspired Home Cleaning Collections
Grove Co. Debuts Its Limited-Edition Traditions Aglow Line
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Can-Based Cleaning Kits
Puracy's Clean Can Starter Kit Eliminates Single-Use Plastic
Cheeky Lint Roller Designs
Staff Launches a Reusable Lint Roller in Its Whimsical Aesthetic
Recyclable Coffee Packagings
'Tanuii Coffee' Redesigned its Packaging with Paper-Based Pouches
Waste-Reducing Produce Stickers
Grey Colombia & Makro's Stickers on Produce Suggest Recipes
Plastic-Free Laundry Sheets
Cleancult Debuts One-of-a-Kind Laundry Detergent Sheets
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Short Cycle Laundry Detergents
Persil Wonder Wash Provides an Effective Clean in Just 15 Minutes
Bathroom Hygiene Kits
Saintly Stands Out in the Hygiene Industry with Its Heavenly Butt Kit
Fiber Laundry Detergent Tiles
Tide evo is Free from Liquids and Fillers
Concentrated Recycled Container Cleaners
WildClean Eco-Friendly Cleaning Products are Toxin-Free
Plastic-Free Spot Cleaners
The Puracy Stain Remover Clean Can Comes in Free & Clear Scent
Painterly Air Purifiers
Airmega 250 ART x Hailyhills Purifiers Clean Homes in an Artful Way
Clip-Style Clothing Care Devices
The Conceptual 'Steamur' by Shelly Tsai is Multifunctional
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Long-Lasting Compostable Dishcloths
Nellie's Swedish Dishcloths are an Eco Paper Towel Alternative
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Waste-Free Home Care Brands
Cleancult Debuts New Scents and Refreshed Packaging
Next-Gen Laundry Capsules
Unilever Launches a Powerful and Sustainable Laundry Capsule
Allergen-Removing Laundry Detergents
all Sensitive Fresh Laundry Detergent is 100% Dye-Free
Artful Reusable Dishcloths
Hali Hali Offers Sustainable and Aesthetic Cleaning Accessories
Coined-Sized Expanding Makeup Wipes
The Skin Sheet Offers Cleansing Coins for Easy Makeup Removal
Limited-Edition April Fool's Lines
Chamberlain Coffee Debuts the Oops Collection on April 1st
Limited-Edition Festive Cleaning Products
Grove Co. Launches the Eves of Enchantment Collection
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Tiny Washing Machines
Inventus Uses Coca Cola Cans to Create This Functional Washing Machine
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Air-Circulating Laundry Racks
This Clothes Drying Rack Concept by Seungbin Lee is Stylish
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Upcycled Bathroom Essentials
MaisoNovo's Modern Products Promote a New Way of Living
Quick Wash Laundry Detergents
Persil Wonder Wash is Formulated for Washes 30-Minutes or Less
Non-Toxic Cleaning Subscriptions
Branch Basics Offers Eco-Friendly Cleaning Supply Refills
Planet-Friendly Cleaning Products
Nellie's is a Canadian Family-owned Company
Recycled Paper Towels
Reel Recycled Paper Towels are Premium, Tree-Free Paper Towels
Comedic Laundry Campaigns
Tide Partners with Kumail Nanjiani in a New Campaign
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Premium Turkish Towels
b, half-moon's Everyday Towel is a Compact Solution for Active Lifestyles
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Ultra-Soft Reinvented Toilet Paper
Charmin's New Smooth Tear Paper has Scalloped Edges
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Water-Soluble Detergent Sachets
MACK & Notpla Created an Industry First Detergent Sachet
Sustainable Bamboo Paper Towels
Reel Paper Has Expanded Its Eco-Friendly Product Line
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Sustainable Laundry Detergent Sheets
Spot Detergent Sheets Have No Parabens or Phosphates
Aluminum Cleaning Bottles
Cleancult Packages Cleaning Solutions in Waste-Reducing Packaging
Reimaged Tissue Paper Constructions
Charmin is Reinventing the Square for the Perfect Tear
Refillable Aluminum Cleaning Products
Cleancult Launches Refillable Aluminum Household Packaging
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Recycled Cardboard Toilet Papers
These Tesco Paper Products are for the Kitchen and Bathroom
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Comedian-Backed Razor Campaigns
Annie Murphy and Eric Andre Head the BIC EasyRinse Razor Campaign
Preventative Household Cleaners
Zep Plus' Advanced Tech Extend Time Between Cleanings
Sustainable Soap Bundles
The Clean Freak Gift Set by Soapply Features Exclusive Merch
Plant-Based Household Products
The Paperbird BLUE Range Now Includes a Variety of Additional Items
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Waterless Smart Cleaning Stations
The 3i Intelligent Cleaning Station Was Introduced at CES 2024
Aluminum-Packaged Laundry Detergent
ECOS Ultra-Concentrated Laundry Detergent Comes in Two Scents
Eco-Friendly Detergent Sheets
Spot Detergent is a Leading DTC Laundry Detergent Brand
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Sustainable Toilet Blocks
Harpic Launches Self-Sticking Toilet Blocks to Reduce Plastic Waste
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Mother-Targeted Menstrual Pads
These New Carefree Pads Have Dry Technology for Added Support
Eco-Friendly Sponge Cloths
Trader Joe's Reusable Sponge Cloths are an Alternative to Paper Towels
Powerful Eco-Friendly Cleaning Products
Branch Basics is the Perfect Cleaning Solution
Biodegradable Face Towels
Ditoi Beauty's Disposable Face Towels are Hygienic and Eco-Friendly
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Sustainable Multi-Purpose Cleaners
NuVinAir Launches a Dissolvable Multi-Purpose Cleaning Solution
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Summer-Themed Cleaning Products
Mrs. Meyer’s Cleaning Products are Introducing Three New Scents
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Reformulated Restaurant Cleaning Products
Dawn Professional Products Were Enhanced by P&G
Simplified Laundry Detergent Sheets
Carbona Laundry Detergent Sheets Work in Any Water Temperature
Mess-Free Laundry Detergent Sheets
Arm & Hammer Power Sheets Laundry Detergent is Eco-Friendly
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Concentrated Cleaner Sachets
Cleanery's Multipurpose Cleaning Spray Reduces Waste Where Possible
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Playful Reusable Diaper Designs
Charlie Banana Debuts a New Selection of Reusable Diaper Products
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Multi-Purpose Cleaning Gels
Auto Joe's Kneadable Gel Formula Cleans Hard-to-Reach Areas
Enzymatic Floor Cleaners
O-Cedar PACS are Perfectly Portioned to Deep Clean Hard Floor Surfaces
Comfort-Focused Cat Litters
Tidy Care Comfort Considers Cats' Texture & Scent Preferences
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Germ-Fighting Mop Cloths
Clorox® Disinfecting Wet Mopping Cloths Clean, Disinfect and Sanitize
Eco-Friendly Paper Towels
Co-op Honest Value 100% Recycled Kitchen Towel is Eco-Focused
Natural All-Purpose Cleaners
Zum's All Purpose Cleaner Comes in Four Nature-Inspired Scents
Time-Saving Cup Rinsers
The Brathird Glass Rinser Helps Users Clean Their Cups in an Efficient Way
Room-Purifying Air Cleaners
Clorox Introduces an Advanced Air Purifier with Cutting-Edge Features
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Versatile Fruity Cleaning Pastes
Astonish Launches 'The Thing' Heavy Duty Cleaning Paste
Spa-Inspired Body-Cleansing Collections
Summer's Eve Releases New Pampering Products for Self-Care
Heavy-Duty Cleaning Scrubbers
Mr. Clean Magic Eraser Now Comes in Two New Ultra Formats
Fast-Drying Odor Control Towels
PackTowl's Personal Towel is Available in Four Convenient Sizes
Grime-Removing Machine Cleaners
Berg Hortimotive Launches the Machine-Cleaning 'Surface Coating'
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Pink-Colored Cleaning Sprays
The Miracle Multi-Purpose Cleaner Leaves All Surfaces Shining