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Sao Luiz Laundry Service Campaign Suggests a Strategy for Cleaning Clothes

 - Jan 6, 2012
References: adsoftheworld
When left to your own devices, removing a bad stain from your clothing can sometimes be an unsuccessful task at best -- assuming you don't get a bit too bleach happy. However, this Sao Luiz Laundry Service campaign makes the job look impossibly easy. Removing marks from fabric is, after all, the business's specialty.

The concept of completely eliminating a spot from your slacks afforded Hermandad advertising of Brazil the opportunity to get creative. Under the direction of Paulo Lima, a slide puzzle was chosen to depict a pair of pants on one toy and a collared shirt on another.

Sixteen tiles make up the image of each garment in the Sao Luiz Laundry Service campaign, and the correct arrangement of each set of squares is with the stained material pulled out to reveal a gap.