At first, the Jala PRT campaign may seem like a humorous take on cleaning supplies. That is until the viewer takes a closer look at the tormented faces of the people being wrung out, figuratively and literally, by their abusive employers. The ad campaign brings light to the sad occurrence of domestic worker abuse.
The Jala PRT campaign was created by Ogilvy, an ad agency based in Jakarta, Indonesia. As the National Network for Domestic Workers Advocacy, Jala PRT fights for their most basest of rights, ensuring that they are treated with the respect that they are entitled to as human beings.
Photographed by Handri Karya, the eye-opening Jala PRT campaign was creative directed by Gary Caulfield.