Until stumbling upon the Nevex 2011 ad campaign, I don't think anyone really understood how useful household cleaning products could be. The proper ones, like Nevex, are so useful in fact, that they even extend into daily activities outside of the home such as late-night bike riding and fishing.
Conceived and executed by Venezuela-based ad agency ARS DDB, the Nevex 2011 ad campaign depicts its "super whitening" action. The print ads appear to be centering on the brand's laundry detergent, showing that bedsheets can become so white that they can even be used as flashlights to illuminate one's way along a darkened path. Perhaps armed with the knowledge the Nevex 2011 ad campaign provides, detectives can allegedly catch criminals with the help of detergent.