The Foxy Asso Ultra Ads Promote Absorbent Paper Towels

 - Apr 22, 2011
References: lowepirellafronzoni & adsoftheworld
White totally engrossed in your book or your music, you may find that your carpet will soak up the drink you spill on the floor very well, but luckily, the Foxy Asso Ultra ads suggest that this product is equally capable of immersing itself in its primary activity as well.

This campaign by Lowe Pirella Fronzoni uses the household cleaning wipes as the canvas for each print, illustrating activities that "absorb" a person. Each image implies that it's been created by blotting up stains of red wine and oil, and is supported with the verbal claim that each sheet "fully absorbs" the discoloring culprit. Presenting a product that requires no backup, the Foxy Asso Ultra ads offer a sketch of spotlessness.