As these Ariel detergent 2D ads strive to point out, "stains are not 2D." They may appear only to occupy the length and width dimensions on a flat surface, however the substance that threatens your floors, countertops and clothing will nearly always begin to seep deeper.
If spills had no depth, consumers would have little need for cleaning agents, a point which is stressed in this pair of prints by the Saatchi & Saatchi advertising agency in Hungary. The three dimensionality of spills is demonstrated quite simply and cleverly as coffee and mud are sprayed from the faces of an illustration and a photograph. The visual technique employed in these Ariel detergent 2D ads playfully juxtaposes two worlds that would never overlap, suggesting that a beverage spilt in a picture could not produce a concrete a stain.
Extruding Stain Campaigns
More Stats +/-
Crocheted Weapon Campaigns
Symbolic Fitness PSAs
Extraordinary Trait Advertising
Panting Runner Prints
Mind Maze Marketing
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.