"Dirt is good," according to 'OMO Detergent' and the Neogama BBH ad agency that launched this campaign. By smearing each poster with known color-staining culprits like mud, clay and paint, a very simple message is conveyed when white figures appear clearly amidst the mess.
The 'OMO Detergent' campaign encourages sport, art and any other fun activity, despite the consequent soiling of garments. This brand communicates an unblemished confidence that it can tackle any stain.
The 'OMO Detergent' Ads Clean Up
Amelia Roblin — September 25, 2010 — Lifestyle
References: neogamabbh.br & adsoftheworld