The Cepacol Plus Whitening campaign takes a drastic stand against germs that reside in people's mouths and tough teeth stains. It enlists the help of some of the world's best killers, all of which happen to have existed in the past. These helpful soldiers of death are a Spartan, executioner and mobster.
Conceived and executed by Publicis, an ad agency based in São Paulo, Brazil, the Cepacol Plus Whitening campaign is very simple except for the mini characters in the center of the white background. Accompanying their weapons of choice is a paint roller dripping with white paint to show just how serious they are.
The Cepacol Plus Whitening campaign was illustrated by Romeu E Julieta.