The Forbo Flooring Flotex Ads Show the Ease of Peeling Away Spills

 - Mar 3, 2011
References: & adsoftheworld
I'm a sucker for rich hardwood floor, but carpet can be so much cozier on a cold winter morning. As a happy medium as far as maintenance goes, these Forbo Flooring Flotex ads show off a product that feels and looks like a textile, but behaves as resistant to spills and laminate flooring.

The campaign takes a rather simple and direct means to show consumers just how compliant their flocked surface is. When it comes to outfitting that area beneath your feet, often the greatest concern is how it will react to things like spilt wine, spaghetti sauce, mud, and anything else that generally leaves a dark mark. The Forbo Flooring Flotex ads use a splash-shaped piece of pliable rubber, inviting homeowners to test how easy that is to peel off. Apparently it's quite similar to the real thing.