Branded wellness activations are emerging as a key brand touchpoint that can serve as both a product education session and lesson in brand heritage and the values they hold. From pop-up gyms that highlight a brand's athletic apparel to immersive exhibitions that illuminate the benefits of a product to a workout, there are plenty of ways for brand's to make an impact with individuals.
In particular, many brands are emerging with seasonal wellness campaigns that see mental well-being as a pivotal part of overall health. Bloo, Kayak.com and Celebrity Cruises all carried out experiential events in London on "Blue Monday" in 2016 that aimed to delight consumers with unexpected delights as a means of combating the so-called "saddest day of the year."
As consumers become more concerned with health and wellness, many brands are taking the opportunity to connect with individuals on growing concerns regarding the impact of a work culture that is admittedly unbalanced.
19 Branded Wellness Ideas
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Branded Pop-Up Training Facilities
The X by adidas is a Bold Running Experience in London
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Sleep-Based Brand Activations
This Bold Event from Greggs Promotes Its New Flat White Coffee
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Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
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Pop-Up Wellness Outlets
The Newest Version of the STORY Retail Space is Themed After Health
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Wearable Brand Activations
This Fit Bit Event Invited People to Try Its Obstacle Course
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Upscale Water Brand Pop-Ups
The Evian Pop-Up Experience Opened Ahead of Wimbledon 2015
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Branded Soup Pop-Ups
This Famous Chef is Currently Running the Campbell's Pop-Up Shop
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Athletic Collection Workout Launches
H&M Poland Held an Immersive Fitness Event in Warsaw
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Commuter-Delight Brand Events
This Celebrity Cruises Activation Delighted Consumers on Blue Monday
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Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
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Hybrid Wellness Studios
ETHOS is a Fitness Boutique That Challenges, Comforts and Nourishes
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Outdoor Urban Gym Pop-Ups
Fitness Supplements Brand Maxinutrition Will Host an Outdoor Gym
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Luxury Vehicle Garden Pop-Ups
Lexus Recently Partnered with Harvey Nichols for a Garden Pop-Up
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Zen Furniture Events
Leon's Encourages Finding Peace at Home with a relaxing Yoga Event
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All-In-One Wellness Hubs
Platform LA Clusters Innovative Wellness Brands into a Single Destination
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Sports Drink Festival Experiences
The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
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Blue Monday Happiness Promotions
Toilet Cleaner Brand Bloo's Delighted Consumers with Bloo Monday
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Bunny Adoption Pop-Up Spas
Beauty Brand 7th Heaven Hosted a Bunny Spa at Covent Garden
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Metropolitan Meditation Studios
'MNDFL' Creates Space for Achieving Peace of Mind in NYC
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Cheese-Themed Luxury Spas
The Wedgewater Spa Highlights the Best Cheeses of Wisconsin
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Multi-Sensory High-End Foootwear Events
Moncler’s Studio Ascenti Presented Its Design in Paris
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Immersive Wellness Experiences
Othership Pioneers Emotional Wellness With Immersive Experiences
Personalized Nutrition Memberships
Zoe Helps People Eat in a Way That Makes Them Feel Better
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Toronto Wellness Boutiques
Trove Wellbeing Offers Wellness Services in Toronto
Ayurveda-Inspired Yoga Products
Mindful Collective Co. Unveils b, halfmoon
Modern Cannabis Branding Initiatives
Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Chewable Terpene Ranges
Curio Wellness Embraces the Terpene Edible Category
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Sensory Immersion Tools
Lifelines Activate the Body's Natural Stress Relivers
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Gut Health Museums
Activia's What the Gut Museum Educates the Public
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Virtual Body Care Stores
Tatcha Debuted a Virtual Store Powered by Emperia
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Pocket-Sized Wellness Shots
Ryde Supports "Wellbeing in One Shot" with Natural Flavors
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Personalized Wellness Journeys
Spa myBlend at the Ritz-Carlton Offers an Immersive Experience
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Retailer Health Goal Apps
'Sincerely Health' from Albertsons Companies is Feature-Rich
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Modern Traditional Wellness Spaces
The WELL at Chileno Bay Opens in the Chileno Bay Resort
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Retail Sexual Wellness Expansions
Sexual Wellness Brand Tabu Launches at Sephora Stores
Organic Wellness-Focused Drinks
élevé's Adaptogen-Infused Sparkling Waters Come in Three Flavors
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Wellness-Focused Herbal Supplements
Balance Blends Seeks to Alleviate Everyday Stressors
Forest Bathing Beauty Pop-Ups
Tatcha's Immersive Pop-Up Connects the Senses to Nature
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Celebrity Dietary Supplement Partnerships
Kate Hudson's INBLOOM will be Sold in Whole Foods
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
AI-Powered Wellness Vacations
Culb Med Expands Wellness Program with AI capabilities
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Employee Wellness Platforms
Scotch & Soda Launches a New Mental Health Platform for Employees
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Nootropic Wellness Shots
Genius Boost Wellness Shots Share the Benefits of Functional Mushrooms
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
AI Meditation Guides
Vital is an AI Mindset Guide that Offers Personalized Wellness Strategies
Caffeinated Functional Sparkling Waters
Heywell x Foxtrot Supports Mood & Stress Management
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Hotel Sleep Experiences
Hilton Launches a New Sleep Retreat Experience for Sleep-Driven Consumers
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Seasonal Complete Cleanses
Prominent Wellness Brand Reinvents Seasonal Cleanse with Superfoods
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Mental Wellness Dietary Supplements
These New GNC Preventive Nutrition Products are Supportive
Wellness-Emphasizing Spa Programming
Grand Geneva Resort & Spa Announces Year of Wellness
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
AI-Powered Wellness Delivery Services
'Localposh' Anticipates Products and Services for You
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Holistic Wellness-Promoting Spaces
IHCL Launches the J Wellness Circle Holistic Experience
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Skincare Cannabis Brand Expansions
Autumn Brands Introduces "now melt," a Self-Care Brand
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Wellness-Themed Rental Pop-Ups
Wander Partners with Good Pharma to Showcase its Offerings
Employee Wellness Resources
Flimp Communications Debuts the New 'Employee Wellness Toolkit'
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
All-in-One Employee Wellness Platforms
The 'Cadre' Platform Empowers Team Members
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Consumer-Led Wellness Platforms
Grove Wellness Offers Affordable Health and Wellness Options
Wellness-Focused Spoken Word Concerts
When Sisters Speak Runs as Part of Black Mental Health Week
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Plant-Based Yogurt Travel Promotions
This Bio&Me On-Pack Promotion Offers a Free Holiday
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Healthy Mexican QSR Bowls
Chipotle Debuts a Line of Lifestyle Bowls for Health-Conscious Consumers
Celebrity-Led Meditation Journeys
Alicia Keys and Deepak Chopra's 21-Day Meditation is Restorative
Workplace Financial Wellness Tools
BrightPlan Launches Workplace Financial Wellness Tool
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Urban Communal Dining Events
Toronto's Weekly Communal Table Program is Hosted Under a Highway
Empowering Skin Pop-Ups
La Roche-Posay's Positivity Lab Celebrates Acne Positivity
Esports Wellness Courses
Entain Foundation U.S. Introduces a New Esports Mental Wellness Campaign
Alchemy-Cacked Wellness Rituals
Oceanic Heal Introduces Quantum Alchemy and Plant Alchemy
Experiential Workplace Rewards
Bondly Has Over 300 Experiences for Employers to Reward the Team
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids