Moncler’s Studio Ascenti is an experience that "celebrates the past, present, and future of [the luxury label's] footwear." In 2023, Moncler chose to go multi-sensory for its presentation in Paris.
The aesthetic of the event evoked the feeling of being in a museum room. Moncler’s Studio Ascenti featured notable collaborations like Salehe Bembury's Trailgrip Grain, Moncler x adidas Originals, and Moncler x Billionaire Boys Club Trailgrip Après Mid, as well as archival pieces like Dapper Dylan's personal Moncler collection.
Moncler’s Studio Ascenti event included an immersive workshop, inspired by "Bembury’s twist on the Trailgrip." The experience invited guests to plant ginseng into concrete remakes of the iconic shoe silhouette. The workshop worked to highlight Bembury and Moncler's love for the outdoors.
Image Credit: Highsnoiety / Julien Tell
Why This Trend Is Growing
- Multi-sensory Events
- Opportunity for luxury brands to create immersive experiences that engage all senses and evoke strong emotions.
- Collaborative Partnerships
- Potential for brands to team up with designers and other industry players to create unique and innovative products and experiences.
- Interactive Workshops
- Chance to engage consumers in hands-on activities that enhance their connection with the brand and its products.
Industries Being Reshaped
- Luxury Fashion
- Luxury fashion brands can leverage multi-sensory events to showcase their exclusive products and create memorable brand experiences.
- Design
- Designers can explore collaborative partnerships with luxury brands to create one-of-a-kind products that merge fashion and art.
- Experiential Marketing
- Experiential marketing agencies can develop interactive workshops for brands to engage consumers and foster brand loyalty through hands-on experiences.
