There has been a continued rise in the popularity of body confidence campaigns that focus on women being healthy and having good self-confidence. Magazines, clothing companies and beauty companies have all contributed to the numerous campaigns for women feeling beautiful, strong and confident in their own skin.
Dove has long been a champion for body confidence campaigns aimed at women and young girls. Its latest ad, '#MyBeautyMySay' features an athlete, a professional and a model all overcoming the stigmas they were labeled with to accomplish their goals.
The Women's Health Naked Issue features celebrities and Olympic athletes, who have all battled and overcome insecurities to be confident in their bodies.
Undergarment brand Aerie has been using models with various body types in its unedited ads since 2014.
31 Body Positive Campaigns
From Body Confidence Editorials to Empowering Feminist Campaigns:
Hayley McGlone — Aug 8, 2016 — Lifestyle
31
Diverse Swimsuit Campaigns
The #SwimSexy Campaign Features Three Unconventional Models
30
Body Positive Swimwear
The 'Target Loves Every Body' Features Bloggers of All Shapes and Sizes
29
Diverse Lingerie Campaigns
Curvy Kate Proves That You Don't Need to Conform to Shallow Standards
28
Size-Inclusive Eveningwear
This Company Makes Glamourous Clothing for Women of All Sizes
27
Body Confidence Editorials
The Women's Health Naked Issue Includes Nude Female Olympians
26
Body Positive Calendars
This Calendar Series Celebrates Diverse Body Types
25
Body Positive Social Efforts
Nike Women is Promoting Relatable Instagram Models in Recent Posts
24
Body Positive Media Campaigns
This Campaign Aims to Challenge Conventional Beauty Standards
23
Body Positive Movement Hashtags
A Plus-Size Blogger Got Women to Embrace their Shape on Twitter
22
Curvy Mermaid-Inspired Clothing
This Body Positive Collection is Perfect for a Day at the Beach
21
Body Positive Activewear
This New Clothing Line Encourages Women to Be Active at Any Size
20
Anti-Body Shaming Letters
Plus-Size Model Ashley Graham Speaks Out in an Essay for 'Lenny Letter'
19
Body Positive Coloring Books
This Coloring Book is Filled with Body Positive Illustrations
18
Body Positive Campaigns
Modeled by Employees, ModCloth's Swimsuits Promote a Positive Body Image
17
Body Positive Styling Services
This Service Helps Plus-Size Women Find the Perfect Clothing
16
Body Positive Magazine Covers
'The Body Brigade' Issue of Ebony Magazine Touches on Body Image
15
Body Confidence Social Campaigns
Drop The Plus Asks the Fashion Industry to Stop Saying Plus Size
14
Comprehensive Body Positive Campaigns
This Social Media Campaign Focuses on More Than Appearance
13
Body Positive Bikini Campaigns
The '#nofomo' Campaign Encourages Women to Embrace Their Body
12
Body Positive Celebrity Fashions
This Collection is Designed by Inspirational Model Tess Holliday
11
Body Positive Athletic Wear
The Apparel Company 'Manifesta' Has Done Away with Clothing Sizes
10
Empowering Female Clothing Brands
'Too Pretty' Knows That Success Isn't About External Beauty
9
Fashion Confidence Campaigns
Amazon Fashion Encourages Women to Embrace Their Beauty Differences
8
Unapologetic Underwear Campaigns
The Latest Aerie Commercial Features Model Barbie Ferreira
7
Empowering Athlete Campaigns
Dove Combats Media Sexism by Exposing How Female Athletes are Covered
6
Inclusive Feminist Campaigns
This Initiative Aims to Expand the Definition of Feminism
5
Empowering Girl Campaigns
Dove's Newest Ad Promotes Self-Esteem Boosting for Girls
4
Body Positive Apparel Campaigns
JCPenney is Inclusive to Plus-Size in Its New Marketing Endeavors
3
Empowering Feminist Campaigns
Dove's New Campaign Focuses on Something Other Than Beauty
2
Inclusive Underwear Campaigns
The New Selfridges Ad Features Many Different Body Types
1
Empowering Feminist Female Ads
The #LikeaGirl Ad Teaches Girls They Cannot Be Defined by Gender
Related Ideas
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Inclusive Shapewear Collections
The +Body by Julia Haart Shapewear Line Features Powerbondtm 2.0
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Respectful Nudist Beach Campaigns
Campaign Aims to Protect the Tradition of Nudism in Catalonia
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Post-Surgery Friendly Swimwear
PrettyLittleThing and GIRLvsCANCER Launch Empowering Swimwear
Inclusive AI Trainings
Asics is Retraining AI on What Healthy People Look Like
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Luxury Lingerie Campaigns
Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Skincare-Inspired Haircare
Dove's Love Your Hair Collection Supports Six Different Hair Profiles
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Inclusive Swimwear Collections
Londre Bodywear Collabs with SI Swimsuit Model Sixtine Rouyre
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Nano-Technology Body Washes
Dove’s Debuts the Body Wash with the #ChangeisBeautiful Pop-Up Event
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Brazilian Women's Fitness Collections
Trinys Extends Its Offerings to the US Market
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Inclusive Functional Activewear
JUV ACTIVEWEAR Offers Fashion-Forward Pieces
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Grey Hair-Embracing Care Products
Dove Presents the New Love Your Silver Hair Line
Colorful Pride Lingerie Campaigns
Bluebella Launches Pride Campaign with British Singer Girli
Romantic British Pop Star Lingerie
Bluebella Launches Valentine’s Day Collection With Self Esteem
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Versatile Comfortable Everyday Bras
The Vibrant Body Company Boasts the EveryWear Bra™
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Reparative Body Wash Products
Dove Men+Care Advanced Care Face + Body Cleansing Supports Skin
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Body Care Advent Calendars
The Body Shop's Holiday Advent Calendars are Indulgent
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Silky All-Day Loungewear
Dove Created Silky Smooth Sets for International Self-Care Day
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Actress-Fronted Beauty Campaigns
La Mer Enlists Michelle Yeoh for a New Beauty Campaign
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Mock Social Good Fashion Ads
Women's Aid Has Launched a New Campaign Called Not Model's Own
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Performance Athleisure Collections
DICK'S Debuts the New 'Inspire' Performance Apparel Collection
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Uplifting Underwear Capsules
Monki and BDDF Released a Limited-Edition Underwear Line
Gut Health Yogurt Campaigns
The Activia The Good Gut Guide Campaign Features Rachel Stevens
Multi-Benefit Antiperspirants
Dove's Even Tone Antiperspirant Restores Natural Underam Tones
Performance-Focused Athleisure Wear
Dick's Sporting Goods Showcases the New 'Inspire' Fabric
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Bold Body-Hugging Shapewear
The YITTY Spring/Summer 2023 Campaign Shows Off the Latest Styles
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Inclusive Chosen Family Campaigns
Calvin Klein's 'This Is Love' Campaign Emphasizes True Family
Women's Health Cosmetic Campaigns
The Dr.PAWPAW Get Lippy Campaign Supports The Even Appeal
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Soccer Match Women's Aid Ads
Women's Aid Campaign Draws Attention to Increase in Domestic Abuse
Story-Focused Empowerment Campaigns
Shyaway Debuts the '#jutstgoforit' Women Empowerment Campaign
Ultra-Soft Supportive Bras
Parade Launches Its First Bra Collection with Inclusive Sizing
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Mother’s Day Spa Giveaways
DOVE Chocolate Celebrates Moms with a Special Mother's Day Initiative
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign
Empowering Skin Pop-Ups
La Roche-Posay's Positivity Lab Celebrates Acne Positivity
Empowerment-Focused Holiday Campaigns
OLIVELA Launches the 'Stand With Her' Campaign for Women
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids