There has been a continued rise in the popularity of body confidence campaigns that focus on women being healthy and having good self-confidence. Magazines, clothing companies and beauty companies have all contributed to the numerous campaigns for women feeling beautiful, strong and confident in their own skin.
Dove has long been a champion for body confidence campaigns aimed at women and young girls. Its latest ad, '#MyBeautyMySay' features an athlete, a professional and a model all overcoming the stigmas they were labeled with to accomplish their goals.
The Women's Health Naked Issue features celebrities and Olympic athletes, who have all battled and overcome insecurities to be confident in their bodies.
Undergarment brand Aerie has been using models with various body types in its unedited ads since 2014.
31 Body Positive Campaigns
From Body Confidence Editorials to Empowering Feminist Campaigns:
Hayley McGlone — Aug 8, 2016 — Lifestyle
31
Diverse Swimsuit Campaigns
The #SwimSexy Campaign Features Three Unconventional Models
30
Body Positive Swimwear
The 'Target Loves Every Body' Features Bloggers of All Shapes and Sizes
29
Diverse Lingerie Campaigns
Curvy Kate Proves That You Don't Need to Conform to Shallow Standards
28
Size-Inclusive Eveningwear
This Company Makes Glamourous Clothing for Women of All Sizes
27
Body Confidence Editorials
The Women's Health Naked Issue Includes Nude Female Olympians
26
Body Positive Calendars
This Calendar Series Celebrates Diverse Body Types
25
Body Positive Social Efforts
Nike Women is Promoting Relatable Instagram Models in Recent Posts
24
Body Positive Media Campaigns
This Campaign Aims to Challenge Conventional Beauty Standards
23
Body Positive Movement Hashtags
A Plus-Size Blogger Got Women to Embrace their Shape on Twitter
22
Curvy Mermaid-Inspired Clothing
This Body Positive Collection is Perfect for a Day at the Beach
21
Body Positive Activewear
This New Clothing Line Encourages Women to Be Active at Any Size
20
Anti-Body Shaming Letters
Plus-Size Model Ashley Graham Speaks Out in an Essay for 'Lenny Letter'
19
Body Positive Coloring Books
This Coloring Book is Filled with Body Positive Illustrations
18
Body Positive Campaigns
Modeled by Employees, ModCloth's Swimsuits Promote a Positive Body Image
17
Body Positive Styling Services
This Service Helps Plus-Size Women Find the Perfect Clothing
16
Body Positive Magazine Covers
'The Body Brigade' Issue of Ebony Magazine Touches on Body Image
15
Body Confidence Social Campaigns
Drop The Plus Asks the Fashion Industry to Stop Saying Plus Size
14
Comprehensive Body Positive Campaigns
This Social Media Campaign Focuses on More Than Appearance
13
Body Positive Bikini Campaigns
The '#nofomo' Campaign Encourages Women to Embrace Their Body
12
Body Positive Celebrity Fashions
This Collection is Designed by Inspirational Model Tess Holliday
11
Body Positive Athletic Wear
The Apparel Company 'Manifesta' Has Done Away with Clothing Sizes
10
Empowering Female Clothing Brands
'Too Pretty' Knows That Success Isn't About External Beauty
9
Fashion Confidence Campaigns
Amazon Fashion Encourages Women to Embrace Their Beauty Differences
8
Unapologetic Underwear Campaigns
The Latest Aerie Commercial Features Model Barbie Ferreira
7
Empowering Athlete Campaigns
Dove Combats Media Sexism by Exposing How Female Athletes are Covered
6
Inclusive Feminist Campaigns
This Initiative Aims to Expand the Definition of Feminism
5
Empowering Girl Campaigns
Dove's Newest Ad Promotes Self-Esteem Boosting for Girls
4
Body Positive Apparel Campaigns
JCPenney is Inclusive to Plus-Size in Its New Marketing Endeavors
3
Empowering Feminist Campaigns
Dove's New Campaign Focuses on Something Other Than Beauty
2
Inclusive Underwear Campaigns
The New Selfridges Ad Features Many Different Body Types
1
Empowering Feminist Female Ads
The #LikeaGirl Ad Teaches Girls They Cannot Be Defined by Gender
Related Ideas
Portrait-Style High-Fashion Campaigns
Givenchy's Resort 2026 Line Appears Effortlessly Elegant
Collegiate Sneaker Campaigns
Under Armour Debuts the 'Sisterhood in Style' Campaign
Body Paint Fashion Campaigns
The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
High-End Beauty Campaigns
The La Beauté Louis Vuitton Campaign Debuts With a Bold Vision
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Flora-Inspired Body Autonomy Campaigns
Miracle-Gro x Gabby Windey Present 'Full Bush Summer'
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
A-List Beauty Ambassador Campaigns
The Dior Addict 2026 Collection Will Launch After Christmas
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Parisian-Inspired Fashion Campaigns
The Chanel Fall 2025 is Elevated and Captivating
Picturesque Literature-Inspired Fashion Campaigns
Christian Dior Presents Its Fall 2025 Campaign
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Luxury Mother's Day Campaigns
Gucci's 2025 Mother's Day Campaign is Emotionally Resonant
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Menopause Wellness Lines
Dove Enters the Female Wellness Category and Launches 'Made with TMI'
Elder Athlete-Supported Serum Campaigns
Paula’s Choice Markets Its CellularYouth Longevity Serum
Documentary-Style Hair Campaigns
Cécred’s 'A Deeper Understanding of Hair' Shows Power and Purpose
Functional Shot Brand Campaigns
Ryde: x Heidi Montag Team Up to Challenge Wellness Extremes
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Long-Term Bodycare Campaigns
OLAY's Skinsurance Spotlights Skin as an Under-Covered Asset
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Valentine's Day Chocolate Campaigns
Godiva's 2026 Valentine's Day Campaign is Playful
Pro-Aging Campaigns
Oura Challenges Cultural Perceptions with 'Give Us the Finger'
Show-Inspired Bodycare Spots
Dove x Bridgerton Premiere the 'Let Them Talk' Campaign
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Fashion Icon Archetype-Focused Campaigns
Alaïa's Summer/Fall 2025 Archetypes Campaign is Stunning
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Experiential Beauty Campaigns
Heathrow Airport Launched Immersive Beauty Experiences
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Versatile Apparel-Lingerie Brands
Boobwear Brand Nuudii Redefines Comfort for Women Everywhere
Wellness Athletic Campaigns
On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
Life Stages-Focused Beauty Brands
Naomi Watts Developed the Skincare Brand Stripes
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Wellness Influencer-Supported Beauty Brands
Vichy Taps Emily DiDonato as an Ambassador
Femme Fatale-Inspired Campaigns
Marine Serre's Fall 2025 Campaign is Titled Heads or Tails
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Premium Body Care Expansions
Dove Launches Two Dove Serum+ Body Washes in Canada
Culturally Provocative Sponsorship Campaigns
La Roche-Posay Debuts the Shadow Sponsor Campaign
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
Diverse Beauty Campaigns
Rare Beauty's Every Story Belongs Features 48 People from Latin America
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Community-Driven Fashion Campaigns
Cupshe Debuts its 'Limitless Campaign' with Casting Calls
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Summer-Ready Body Care Collections
These New NIVEA Products Promote a Healthy Looking Glow
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Family Cast Campaigns
Victoria’s Secret Mother’s Day Campaign Features Adriana Lima with Daughters
Community-First Skincare Campaigns
Naturium Glow Better Together Celebrates the Power of Community
Influencer-Backed Valentine's Day Collections
Adore Me Taps Bobbi Althoff for Its 2026 Capsule
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Radiant Post-Exercise Campaigns
ASICS' Get The Glow Highlights the Beauty Benefits of Movement
Redesigned Sports Drinks
BODYARMOR Debuts a New Visual Identity and its 'Choose Better' Campaign
Period Care Campaigns
Honey Pot Launched its 'Periods Made Better' Campaign
Customer Review-Platforming Skincare Campaigns
Dove Sources Feedback from Reddit for r/eal reviews
Satirical Skincare Campaigns
Sephora Launches 'Skin Obsessed' Campaign with Taika Waititi
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Unfiltered Review Campaigns
Dove r/eal reviews Shares Positive and Negative Customer Opinions
Health-Focused Body Positivity Apps
Stories with Substance Collaborates with the UnderBelly
Myth-Busting Skincare Campaigns
indu is Helping Teen Boys Better Care for Their Skin
Hair Repair-Focused Campaigns
Pantene's New Campaign Celebrates Southern Hair With a Summer Twist
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Romance-Novel-Inspired Skincare Campaigns
Neutrogena x Serena Kerrigan Present Steamy Stories
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Glam Actress-Starring Beauty Campaigns
Urban Decay Taps Dove Cameron for a New Creative Chapter
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Back-To-School Fashion Campaigns
JCPenney Introduced its 'Back-to-It' Campaign
Antiperspirant Sports Partnership Campaigns
Dove X the US Open Launch an Underarm Ambassadorship
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Athlete-Approved Intimates Lines
Victoria's Secret Debuts the Season of Strapless with Angel Reese
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Joyful Skincare Anthems
Dove & Ciara's 'Drop Your Skin-hibitions' Remixes a Childhood Classic
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Honest Shaving Campaigns
Wilkinson Sword's Any Hair, Anywhere Shatters Shaving Myths
Empowering Menopause Magazines
The Menopause Edit by Nutrafol Destigmatizes a Normal Life Change
Serum-Enriched Antiperspirants
Dove Clinical + Care Antiperspirant Provides 96-Hour Protection
Floral Whole Body Deodorants
The Dove Whole Body Deodorant Range Has Been Expanded in the UK
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Brand Refresh Campaigns
The 'Walmart. Who Knew?' Campaign Challenges Retail Perceptions
Social-First Body Care Campaigns
Suave Runs the 'Smell Like Your Ex(foliating Body Wash)'
Thoughtful Ice Cream Campaigns
DOVE® Ice Cream's #MiniWinMonday Emphasizes Minor Accomplishments
Comedian-Supported Antiperspirant Campaigns
Hannah Berner Spotlights Dove's New Range
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Redefining Modern Wellness Campaigns
Beyond Yoga Introduced 'Beyond Seek' Featuring Issa Rae
Cost-Conscious Clothing Campaigns
The Primark 'Never Basic' Campaign Focuses on Value
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Posh Mother-Celebrating Campaigns
The Michael Kors 2025 Mother’s Day Campaign Was Chic and Luxe
Model-Backed Apparel Campaigns
Kendall Jenner and FWRD Reunite for a Curated Spring 2025 Edit
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Beauty Entrepreneurship Incubators
Estée Lauder Companies Expanded Its India Innovation Initiative
Empowered Athlete Campaigns
Nike's "Why Do It?" Reintroduces "Just Do It" to a New Generation
Body Typography Campaigns
Holland & Barrett Back Your Body Uses Anatomy to Form Letter Shapes
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Timeless Denim Ad Campaigns
Alaïa Has Launched a New Denim Line and an Accompanying Campaign
Women-Targeted Wellness Movements
Her Sovereignty Project Promotes an Alcohol-Free Lifestyle
Motherhood Therapy Campaigns
BetterHelp Launched Its Motherhood With You Series for Mothers
Modern Beauty Agencies
Base Beauty Defines Itself as the Agency for Modern Beauty
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Women-Focused Sports Stores
The Women’s Sports Store Can Be Accessed Digitally in the UK
Athlete Empowerment Programmes
Chanel Launches the CC League Programme for Athlete Development
Invigorating Spring-Ready Fashion Campaigns
Veronica Beard's New Campaign is Called Spring Forward
Christmas Retail Delivery Campaigns
The Debenhams Delivered Campaign Was Created by Exposure
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Body Appreciation Programs
Flamingo and Girl Scounts are Supporting Confidence & Wellness
Romantic Bodycare Collections
Rococo & Regency Inspired the Dove Garden Tea Party Collection
In-Store Cancer Support Programs
JCPenney and Look Good Feel Better are Hosting Workshops
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Empowering Fitness Journey Campaigns
BODYBAR Pilates Launches the 'Reform the Rules' Campaign
Candid Mother's Day Cards
Poise Launched a Mother's Day Card Collection with Katherine Heigl
Pancake-Centric Health Campaigns
Pancakes Against Breast Cancer Sparks Conversation & Action
Wellness-Focused Performance Events
BODYWELLE Collaborates with Sunset Padel for a Special Event
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Empowering Beauty Campaigns
Bella Vida Santa Barbara has launched its 'You Are Amazing' campaign
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign