'SmartGlamour' is a progressive clothing company that makes clothing for women of all sizes. While there are a growing number of retailers that specialize in plus size garments, these same styles are not offered to smaller women. This company erases the line between straight sizes and plus sizes by accommodating all body types.
SmartGlamour is produced by upcoming designer Mallorie Carrington. Carrington designed the line as a way to ensure that all women had access to glamorous clothing that would make them look and feel good. The company offers garments that range from XXS to 6X. Unlike plus-size retailers, SmartGlamour offers clothing for women of all sizes and shapes. Carrington's progressive take on sizing is revolutionary for an industry that has often divided women based on body type.
The body positive clothing company offers chic and affordable eveningwear that is tailored to the needs of each customer.
What's Driving This Trend
- Inclusive Fashion
- The trend of size-inclusive eveningwear is disrupting the fashion industry by offering glamourous clothing for women of all sizes.
- Body Positive Clothing
- The trend of body positive clothing is revolutionizing the fashion industry by erasing the line between straight sizes and plus sizes, accommodating all body types.
- Tailored Customer Experience
- The trend of tailored customer experience in eveningwear is providing personalized and affordable options for customers of all sizes and shapes.
Who This Affects Most
- Fashion Retail
- The size-inclusive eveningwear trend offers disruptive innovation opportunities for fashion retailers to expand their offerings and cater to a wider customer base.
- Plus-size Clothing
- The size-inclusive eveningwear trend creates opportunities for plus-size clothing brands to reevaluate their sizing approach and cater to a broader range of body types.
- Custom Apparel
- The tailored customer experience trend presents disruptive innovation opportunities for custom apparel businesses to provide personalized eveningwear solutions for customers of various sizes and shapes.
