There are so many boundary-breaking elements to the 'Target Loves Every Body' swimwear campaign that it's hard to know where to start. While Target is not the first brand to embrace the reality, diversity and beauty of different body types, it is one of the fist to feature women across the entire spectrum in an inclusive campaign that sends the message that swimwear is for everyone – big, small, white or black.
In addition to featuring a diverse selection of women in the 'Target Loves Every Body' campaign, the superstore cast a series of high profile bloggers to give a voice to the images that goes beyond superficial beauty and dives into the human experience. Not only will this influencer-based marketing strategy extend the brand's audience beyond its loyalists to a wide network of blog readers, but it will ensure that consumers of the Target Loves Every Body Line are also representative of the campaign's values.
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