Inspirational model Tess Holliday is set to release her very own clothing collection. Although celebrity-designed apparel is nothing new, it is rare that plus-sized icons have the opportunity to release their very own fashion collection. Holliday’s new line demonstrates a revolutionary move towards size-inclusive celebrity fashion.
Holliday currently sells t-shirts, tote bags and pins inspired by her popular ‘Eff Your Beauty Standards’ hashtag. However, her new collection moves beyond simple tees. The new collection is intended to be body positive and accessible for people of a wide range of sizes. Although Holliday has been vague about the inspiration for the new collection, the pieces are likely to be bold and eclectic. As Holliday explains, "I don't have any styling rules - for me, it's all about wearing what makes you feel good.”
While the new collection won’t be available until sometime next year, fans are eager to get their hands on the work of the inspirational model.
Why This Trend Is Growing
- Plus-size Celebrity Fashion
- Opportunity for other plus-sized celebrities to release their own fashion collections that cater to a wide range of sizes.
- Size-inclusive Fashion
- Emerging trend of fashion collections that are designed to be body positive and accessible for people of all sizes.
- Celebrity-designed Apparel
- Growing popularity of celebrities, such as Tess Holliday, launching their own clothing collections.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity for the fashion industry to embrace size inclusivity and cater to the plus-size market.
- Body Positivity
- Opportunity for the body positivity movement to collaborate with the fashion industry and promote self-acceptance through clothing.
- Retail
- Potential for retailers to tap into the demand for body positive celebrity fashion by stocking and promoting these collections.
