While some B2B partnerships may happen naturally, others are the product of an organized exchange of services between brands. Collaboration between businesses can streamline innovation and assimilate new technologies on a large scale.
From digital distribution deals that see collaboration between two members of previously industries to unique brand-boosting campaigns that serve to align two brands under the same set of beliefs, there are countless ways in which interactions between businesses shape the consumer world around us.
In sharing resources and pooling expertise, individual companies can work to create fully flushed out products that reach their full potential. As companies across sectors continue to connect in order to enhance products and services, it seems likely that new industries and clusters of opportunity will begin to reveal themselves.
12 Examples of B2B Partnerships
From Digital Distribution Deals to Collaborative Concierge Apps:
Rebecca Byers — Apr 30, 2015 — Tech
12
Fitness Band Payments
Jawbone and AmEx Have Announced a Partnership Involving a New Device
11
Digital Distribution Deals
Tencent and Warner Music Group Have Announced a Partnership
10
Burrito Delivery Services
A Postmates Partnership Means Chipotle Delivery is Now a Real Thing
9
Auction House Partnerships
Sotheby's and eBay Have Teamed Up to Sell New York City Memorabilia
8
Motocross Swag E-Stores
MXStore is the Official Online Retail Partner of the MX Nationals Series
7
Charitable Retail Collaborations
Target and TOMS Are Teaming Up to Give Back This Holiday Season
6
Concierge Partnership Apps
The Uber and Zomato Partnership Wants to Bring Over Dinner
5
WiFi-Optimized Taxis
Vancouver Will Be the First Canadian City to Offer Free WiFi in Taxis
4
Indian Lunch Deliveries
'Flipkart' is Partnering with Indian Dabbawallas to Improve Lunch Delivery
3
Online Seafood Retail Partnerships
Ocean Family & Womai.com Are Taking Seafood Retail Online
2
Exclusive Online Gaming Stores
Amazon India Has Exclusive Rights to Sell Xbox Products in India
1
Fashionable Brand Mergers
The Yoox and Net-a-Porter Partnership Strengthens Both Brands
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Car-Branded Sneaker Collaboratioons
Porsche and PUMA Announce New Shoe Silhouettes for 2023
Camo-Patterned Collaborative Sneakers
BAPE and adidas Originals Join on a Sneaker Model
Collaborative Lifestyle Collections
Tekla and Birkenstock Join Forces on a New Collection
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Summery Collaborative Lifestyle Sneakers
KITH and adidas Continue to Grow their Range of Sambas
Ayurveda-Inspired Yoga Products
Mindful Collective Co. Unveils b, halfmoon
Metaverse Marketing Partnerships
Dentsu Inc. is Working with Naver Z on Zepeto Client Marketing
Supportive Entrepreneur Communities
Ooutliers Shares Insights From Successful Startups
AI-Powered Beauty Partnerships
Haut.AI and Ulta Beauty Join Forces to Transform Beauty Retail
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Nature-Inspired Collaborative Designs
Marimekko and IKEA Join Forces on the BASTUA Collection
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
All-in-One Beauty Platforms
Atelier Disrupts the Industry with Its Tech-Advanced Platform
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Cross-Functional Device Tools
Motorola and Lenovo Present the Smart Connect Tool at MWC
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Collaboration-Teasing Streetwear Billboards
Supreme and Corteiz Teased a Colaboration in London
Functional Everday Cold Brews
Bizzi is a New Holistic Beverage Delivering Caffeine and Collagen
Small Business Newsletter Platforms
Mailbob Helps Business Owners Build Newsletter Programs
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Bespoke Vehicle-Inspired Partnerships
Can-Am & The Shoe Surgeon Create Bespoke Sneaker Designs
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Ivy-Inspired Apparel Collections
Bodega Joins adidas and BEAMS For Ivy League-Inspired Collection
Multi-Passionate Party Consulting Companies
Pearls and Honey Offers Catering & Event Planning
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Tech-Enabled Room Control Systems
Honeywell and Marriott Design Lab Partner for More Customization
AI-Driven Pizza Innovations
Domino's® and Microsoft Join Forces for Smarter Pizza Orders
Integrated E-Commerce Apps
Amazon is Adding 'Buy with Prime' to Shopify through New Integrations
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Warped Collaborative Breathable Footwear
Stone Island and New Balance Tease the C1 Sneaker
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Homemade Food Delivery Partnerships
Grocer Sobeys Partners with Homemade Food Marketplace Cookin
Collaborative Travel Planning Tools
Hollihopper Offers Live Collaboration to Organize Itineraries
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Winter-Ready Collaborative Streetwear
Palace and Barbour Join Forces on a New Capsule
Plastic Waste Brand Initiatives
Roberts Beauty Partnered with Oceanworks to Reduce Plastic Use
Upskilling AI Initiatives
Genpact and Microsoft Have Joined Forces in a Strategic Collaboration
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Celebrity Dietary Supplement Partnerships
Kate Hudson's INBLOOM will be Sold in Whole Foods
In-App Recommendation Features
Bumble Boasts the 'Recommend to a Friend' Feature
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
B2B eCommerce Partnerships
Zakeke is Partnering with Elogic Commerce on Developmental Projects
Co-Branded Footwear Designs
Vans Skateboarding Collaborates with Skate Brand Hockey
Hourly Job-Finding Apps
Gigs is a Job Platform for the Gig Economy
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
At-Home Healthcare Technologies
Best Buy Health and PwC Strategy& are Making Care More Accessible
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Unexpected Football-Centric Collaborations
UNDEFEATED Partners with Birmingham City Football Club
American Restaurant Partnerships
QDOBA Partnered with Leo Burnett for Massive Expansion
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Imperfect Produce Subscriptions
Odd Bunch Delivers Oddly Shaped Produce to Consumers' Doors
Sustainable Battery Recycling
Call2Recycle Canada Partners with BWH Hotels for New Project
Bar-Style Online Meeting Devices
The Sennheiser TeamConnect Bar Solutions Come in Two Models
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
AI-Powered Collaboration Platforms
Zoom Workplace Enhances Virtual Conferences with AI
Digital Passport Partnerships
Viamedici Partnered with Sustain360 on Environmental Initiatives
E-Bike Charging Partnerships
BikeFlex Partnered with Solarcycle on Renewable Bike Charging
Branded Customer Resale Marketplaces
Relove Enables Businesses to Launch C2B2C Storefronts
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Eco Grocer Delivery Solutions
Fulfilled by Misfits Leverages the Misfits Market Platform
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
Lifestyle Basketball Sneaker Partnerships
New Balance Unveils More 550 Sneaker Collaborations
Contemporary Runway Collaborations
Bandolier and Colin LoCascio Partner for New York Fashion Week
Digital Customer-Oriented Platforms
Twilio Debuts the CustomerAI Engagement Platform for Business
Expanded D2C Deliveries
Kroger Debuts Two New Spoke Factories to Improve White Glove Deliveries
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Esports Development Partnerships
Riot Games Teams Up with OMEN and HyperX to Launch a Partnership
AI Talk-to-Text Collaboration Tools
Brainstory Transforms Thoughts into a Written Document
Collaboration At-Home Meal Recipes
Home Chef and Delish Partnered on a New Range of Recipes
Beverage Manufacturing Agreements
Flow Beverage Corp. Partners with Biosteel Sports Inc.
Collaborative Athlete-Focused Sneakers
ASICS Debuts the Limited Edition Tennis Sneakers with Boss
AI Smart Factories
Ericsson, AWS & Hitachi Unveil the New AI-Powered Smart Factories
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
Collaborative Circular Collections
H&M Launches a New Apparel Collection with Heron Preston
Beauty Product Delivery Partnerships
Beauty Pie and Scurri Have Partnered for Speedy Delivery
Sustainable Brand Certificates
b, halfmoon Recently Became a Certified B Corporation™ (B Corp™)
Child Protection Partnerships
Balenciaga Announces Work with the National Children's Alliance
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Vehicle Data Platform Partnerships
Intellias Joins Forces with Blackberry to Enhance Auto Design
Same-Day Grocer Delivery Benefits
Instacart and SNAP Will Offer Same-Day Delivery for Recipients
B2B Music Streaming Services
Tuned Global and Sona Launch a New Music Streaming Platform
AI-Powered Freelance Services
Fiverr Helps People Co-Create with Artificial Intelligence
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AI Business Consultants
15-Minute Business Plans Helps Entrepreneurs and Business Owners
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Healthcare Payment Platforms
OneBill Partners with Healthcare Providers on Payment Solutions
Wedding Shopping Experience Partnerships
Bella Bridesmaids Partners with Something Borrowed Blooms
Entrepreneurial Mentorship platforms
GrowthMentor Connects Individuals for 1:1 Support
Blockchain Gaming Integrations
Unity Gaming Debuts the New Blockchain and Web3 Integration Options
Collaborative Music Platforms
Tidal Now Supports Artist Collaboration Through 'Tidal Collabs'
Cost-Effective Voice Connectivity
SIP Trunking Transforms Business Communications
Americana Autumn Apparel
Coors Banquet and Brixton Debut a Merchandise Collection
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Boosted Enterprise Tools
The 'Innovation Assistant' Assists Ideation and Implementation
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Nutritional Assistance Retail Partnerships
Raley’s and Instacart Partnered for SNAP Recipients
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Comfort-Focused Business Features
Uber Launches a Series of Features to Benefit Business Travelers
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Supportive Entrepreneurial Communities
The Zenpreneur Community Provides Resources and Support
Versatile Workforce Platforms
Neat Unveils a Large-Scale Expansion with its New App Platform
Flexible Coliving Platforms
The 'Coliving' Platform Helps Workers Find an All-Inclusive Place
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Interconnected Design Retrospectives
The Polimi Design System Introduces INTERDEPENDENCE
Transparent Paid Partnership Features
LinkedIn Is Releasing a New Feature for Brand Partnerships
City-Honoring Furniture Projects
The Symbiotic Urban Furniture Project is Imaginative
Soccer-Centric Software Partnerships
This Partnership Boosts Soccer-Loving Female Digital Creators
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Network-Connecting AI Solutions
Village AI Connect with Your Network to Close Deals
Critical-Response IT Platforms
This Platform Leverages AI to Enable Fast Responses to IT Crises
Automotive Semiconductor Partnerships
BOS Semiconductors Launches a Partnership with Tenstorrent
CIB Treasury Management Solutions
Trovata Partners with J.P. Morgan to Enhance Treasury Management
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Cricket-Brand B2B Deals
Royal Expanded its Partnership with Cognizant Major League Cricket
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Waste-Reducing Eco Partnerships
This Year City Furniture Partnered with Habitat of Humanity
Highly Customizable Marketplace Platforms
McFadyen Digital Partners with Nautical Commerce
Intelligently Integrated Chatbots
This Chatbot Tool Helps Improve Customer Service and Engagement
Community Borrowing Apps
Borrow Encourages Neighbours to Interact and Share
Sustainable Aviation Partnerships
Airbus and TotalEnergies Launch a Sustainable Fuel Partnership
Professional Networking Platforms
Peerlist Helps Individuals and Businesses Create Profiles
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Expanded Fast Channel Partnerships
Brightcove Enters a Publishing Partnership with Frequency
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Entrepreneurial Community Building
VenturePals Steps in to Help Solo Entrepreneurs Find Community
Collaborative Developer Hubs
DevBuddies is an Online Hub for Developers to Work on Projects
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process
Warehouse Service Partnerships
SoftBank Debuts 'GreenBox' in Partnership With AI Company Symbotic
Non-Profit Broker Platforms
Ecclesiastical Partners with Iprism on Digital Platform for Brokers
Music-Forward Wine Partnerships
The Grange of Prince Edward Winery Expands Its Network
Esports Consultation Deals
Bright Up Unites with Shikenso Analytics to Enhance Client Relations
Streamlined Start-Up Job Searching
Startup Jobs by Binh Pham is a Community for Job Seekers