The recent Yoox and Net-a-Porter partnership merges the two luxury e-retailers and aims to strengthen both brands in the long run. Yoox founder Federico Marchetti recently purchased Net-a-Porter in an effort to merge his existing luxury fashion shop with another e-retail platform that also gives visitors access to style tips and interviews with industry leaders.
In addition to Net-a-Porter's interviews and style tips, the website also has an accompanying magazine, making this merger beneficial to Yoox. The Yoox and Net-a-Porter partnership aims to achieve a common goal collaboratively rather than in opposition. Rather than competing with a similar brand, Yoox has joined forces with Net-a-Porter in an effort to provide the best products and services to their consumer in the most efficient way possible.