E-commerce company Flipkart is on a mission to overhaul and improve the lunch delivery system in India. Traditionally, Indian delivery men called 'Dabbawallas' have delivered hot lunches to workers around the city of Mumbi via bike or train. Flipkart has recently launched a partnership with these delivery workers to help improve the current system through the use of new technology.
Currently the Dabbawallas operate by picking up hot lunches from workers’ homes and delivering them to customers in exchange for payment. Flipkart hopes to improve the service by having the Dabbawallas collect pre-paid marketplace shipments from specific Flipkart delivery hubs. Flipkart also hopes to equip the workers with wearable technology so the orders can be tracked throughout the delivery process.
The Dabbawallas have been providing a lunch delivery system in Mumbi for nearly 120 years, but the new partnership with Flipkart could help to bring the system into the twenty-first century.