The need for increased action and awareness for local and worldwide social causes is rising, and the August 2022 social good trends spotlight the most innovative inniaitives.
One notable example from the August 2022 social good trends comes from 'Roses for Every Body.' The campaign is tackling the lack of body diversity on the reality series 'The Bachelor' and is led by Jenna Vesper from the Bachelor recap podcast Date Card. Vesper asserts that, in the two decades the franchise has been on air and with more than a thousand contestants, only two of the contestants identify as plus size. Roses For Every Body is calling for "fat inclusion" for the next season of The Bachelor.
Another intriguing example comes from the Boston Bruins and its 2022-23 Diversity and Inclusion Scouting Mentorship Program. The program focuses on mentoring and elevating students and individuals from underrepresented communities so that they can pursue a career in hockey in the future.
Top 45 Social Good Trends in August
From Hockey-Focused DEI Programs to Body-Inclusive Reality TV:
Grace Mahas — Aug 13, 2022 — Social Good
45
Anti-Gun Water Toys
JayHaySpray20 Promotes Change in Society's Relationship with Guns
44
Cannabis Brand Clothing Boutiques
The Beboe Boutique is a Dedicated Store for Comfortable Clothing
43
STEM-Inspired Balance Bikes
Build & Ride by Adam Higgins Can Be Both Challenging and Playful
42
AI-Powered Dating Apps
iris Uses AI Algorithms to Match Users Based on Personal Preferences
41
Industrial-Inspired STEAM Buildings
WilkinsonEyre Designed an Arts and Engineering Building
40
Body-Inclusive Reality TV Ads
'Roses for Every Body' Advocates for Body Diversity on the Bachelor
39
Parkinson's-Safe Pill Bottles
The TremorSafe Pill Dispenser Was Crowdsourced Through TikTok
38
Trash-Converting Snack Campaigns
The Seanack Project Gamifies Litter Collection on the Beach
37
Displaced Community Villages
Tosin Oshinowo Has Designed the Ngarannam Village in Nigeria
36
Footwear Aquarium Partnerships
BLUEVIEW Announced a Partnership with Monterey Bay Aquarium
35
Socially Progressive Skate Shoes
Nike and FroSkate Launch a Vibrantly Color-Blocked SB Dunk High
34
Cancer Research Vehicle Auctions
Bentley Created a One-Off Continental GT to Auction for Cancer
33
Accessible Textural Cosmetics
Blind Beauty Uses Braille and Scents to Cater to the Blind Community
32
Billionaire-Shaped Ice Pops
MSCHF Eat the Rich Ice Pops are Available for Three Days Only
31
Gender-Inclusive PC Accessories
Logitech Launched the 'Aurora Collection' in New Colorways
30
Accessible Burger Packaging
The McDonald's 'EatQual' Packaging Can Easily Be Opened Using One Hand
29
Statement-Making Pollinator Campaigns
Lush Cosmetics Launched a Campaign for Pollinator Week
28
Empowering Bra-Branded Initiatives
WonderBra's #ShareTheWonder Will Support Canadian Charities
27
Charitable Lavender Farm Festivals
Hereward Farms Lavender Festival Will Be Held on August 13th
26
Bioprinted Corneal Implants
Precise Bio Teamed up with Carl Zeiss Meditec to Address Corneal Needs
25
Charity-Supporting Makeup Kits
The Laura Geller Makeup Essentials Kit Has Fran Drescher's Faves
24
African American Conceptual Denim
The Levi’s x Denim Tears Collaboration Pays Homage to Africa
23
Pro-Bono Charitable Graphic Tees
American Red Cross Drops the Collaborative Drop for Drop Series
22
Branded Thought-Provoking Podcasts
Lush's The Sound Bath Focuses on Conversations That Matter
21
Arthritis-Friendly Pain Relief Caps
Advil Introduces the 'Advil Easy Open Arthritis Cap'
20
Sustainable Fabric Initiatives
Burberry Relaunches the 'ReBurberry Fabric Programme'
19
Actionable Veteran Metaverse Homing
This Metaverse Village to Provide Real Veterans Housing
18
Inclusive Chocolate Packaging
Purdys Chocolate's 'Holiday Braille Box' Features Braille
17
Dual ID Alcohol Deliveries
DoorDash Debuts a Two-Step ID Verification Process for Ordering Alcohol
16
Athlete-Backed Social Good Campaigns
LeBron James and LIFEWTR Aim to Help People Thrive
15
Rapper-Backed Charitable NFTs
Ja Rule's The Painted House Debuts Its 'Black Is Beautiful' NFTs
14
Female Space Exploration Campaigns
Land Rover Launches New 'Future Astronaut' Campaign with CNN
13
Charitable Snack NFTs
Vegan Rob Launched the 'VRT' NFT to Support Those in Need
12
Progressive Home Collections
Homebox's 'The Hidden Collection' is Dedicated to Domestic Workers
11
Restaurant-Owned Charities
The Taco Bell Foundation will Raise $100 Million by 2026
10
Inclusive Esports TV Shows
Prime Video's 1UP Shows the Challenges Women Face in Competitive Gaming
9
Refugee-Supporting Protein Bars
KIND Launches Limited Edition Bars in Support of CHOOSE LOVE
8
Distiller Tree Planting Initiatives
Redwood Empire Whiskey Has Planted 500,000 Trees
7
Social Good Beard Contests
The Wahl 'Benevolent Beards' Contest Supports Goodwill Endeavors
6
Fake News Spotting Courses
MediaWise Launches Free Text Message Course Called 'Find Facts Fast'
5
Textural Cancer-Fighting Sneakers
KangaROOS Launches the 'GAMMA+' Sneaker for Cancer Awareness
4
Firefighter-Supporting Beer Initiatives
Coors Banquet Launches the Protect Our Protectors Program
3
Branded First Responder Initiatives
Convenience Store Industry Unites to Honor "Hometown Heroes"
2
Ukraine-Benefiting Collaborative Beers
This Pale Ale Helps Direct Funds to Ukrainian Refugees
1
Hockey-Focused DEI Programs
The Boston Bruins Announce the 2022-23 Diversity and Inclusion Program
Related Ideas
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Olympic Gymnast-Backed Cosmetic Brands
Jordan Chiles is Hero Cosmetics' 2025 Brand Ambassador
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Flora-Inspired Body Autonomy Campaigns
Miracle-Gro x Gabby Windey Present 'Full Bush Summer'
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Backstage-Inspired High-End Beauty Capsules
Christian Dior Welcomes Jenna Ortega for Its Campaign
Social Good Valentine's Pizzas
Lou Malnati’s Pizzeria Partnered with Make-A-Wish
A-List Beauty Ambassador Campaigns
The Dior Addict 2026 Collection Will Launch After Christmas
Playful Skincare Campaigns
Leighton Meester Becomes Bubble's First Global Brand Ambassador
Female-Athlete Hydration Initiatives
Gatorade x WNBA Enhance Hydration Awareness Among Athletes
Global Social Impact Initiatives
Reckitt Expands Its Catalyst Program in the US
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Functional Shot Brand Campaigns
Ryde: x Heidi Montag Team Up to Challenge Wellness Extremes
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Basktball Athlete-Approved Makeup Ranges
NYX Professional Makeup Taps Lauren Betts
Wellness Athletic Campaigns
On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Culturally Provocative Sponsorship Campaigns
La Roche-Posay Debuts the Shadow Sponsor Campaign
K-Beauty Gen Z Creator-Camps
EQQUALBERRY x The Glow House Partner for an Influencer Initiative
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Fashion-Forward Cultural Infrastructure Initiatives
THE FASH APP Debuts Founding Benefactor Circle
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
In-Game Pride Month Events
Riot Games is Hosting Pride Month Events in League of Legends
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Richly Toned Fall Apparel
The Psycho Bunny Fall 2025 Collection Boasts Florals
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
Varsity Influencer Teams
UNC Turns Student-Athletes Into Social Media Monetization Experts
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Beauty Entrepreneurs Growth Studios
Breakout Beauty UK Represents a Strategic Initiative
Reality-Themed Dating Campaigns
Tinder Launches a YouTube Reality Show to Appeal to Gen Z
Influencer-Backed Valentine's Day Collections
Adore Me Taps Bobbi Althoff for Its 2026 Capsule
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Wellness Hospitality Series
The 'Luxury Wellbeing Series 2025' will Span Across Asian Cities
Influencer-Supported Worldwide Promotional Campaigns
GUESS? Taps Chiara Ferragni for Its Campaign
Cult Beauty Retail Partnerships
Rhode Will Launch at Sephora, Marking Its First Retail Expansion
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Sports-Based Philanthropic Activations
Cigna Healthcare Hosted the 2026 Safe Zone Activity Day
Business-Focused Wellness Events
Willpower Announced the 2026 Edition of Wellness House
Birthday Beauty Capsules
The Rhode Birthday Edit 2025 Brings Scented Tints and New Accessories
Bingo-Style Reading Initiatives
Indigo's 2026 Reading Challenge Features a 'Phone-Free' Category
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Dynamic Scent-Inspired Fashion Presentations
Startup Fashion Week 2026 Concluded Its Program
Antiperspirant Sports Partnership Campaigns
Dove X the US Open Launch an Underarm Ambassadorship
Luxury Travel-Ready Summer Programming
Four Seasons Hotels and Resorts Debuts New Offerings
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
AI-Driven Sports Startups
IBM Launches Its Sports Tech Startup Challenge
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Adult Social Clubs
Social Club 150 Offers In-Person Events to Connect Adults in Their 40s - 60s+
Inclusive MOBA Tournament Series
The Equal Esports Cup Returns for a League of Legends Event
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Beauty Brand Jersey Partnerships
IPSY Became the Official Jersey Partner of the Las Vegas Aces
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Redefining Modern Wellness Campaigns
Beyond Yoga Introduced 'Beyond Seek' Featuring Issa Rae
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Youth Sport Initiatives
adidas Canada Partners with Tim Hortons for Timbits® Soccer
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Charitable Fashion Shows
Bloor-Yorkville BIA and Collaborators Ran Couture for a Cause:
Skincare Brand Grant Programs
Bubble Skincare Launches its 'Face The Future' Initiative
Lifelong Reskilling Cultures
McKinsey And General Catalyst Highlight Continuous AI-Era Upskilling
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Vodka LGBTQIA+ Initiatives
Absolut x Paris Hilton Celebrate Pride at the OUTLOUD Music Festival
Branded Model Search Initiatives
Torrid is Launching the Casting Call for the Year 2025
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Health Equity-Focused Summits
CareMessage Announces Inaugural Connected by Care 2025 Summit
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
High-Profile Clean Water Initiatives
Chapter 2 & One Drop Foundation are Running the La Gala 2025
Travel-Focused Summer Campaigns
good2grow Debuts National Sweepstakes & Partners with Pack Up + Go
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Paralympic Dual-Focused Promotional Campaigns
The Canadian Paralympic Committee Gains Visibility
Collaborative Seasonal Drinking Campaigns
Fat Tuesday and 818 Tequila are Ready for the Summer
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Inclusive Soccer Tournament Partnerships
Goya Foods Joins the 2025 Genuine Cup as a Sponsor
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Athlete Empowerment Programmes
Chanel Launches the CC League Programme for Athlete Development
World Hunger Day Events
ZiMad Partnered with The Hunger Project on New Events in its Games
Fan-Lead Game-Day Experiences
Toronto Tempo x TurboTax Canada Present the 'Mascot Aura Audit'
Body Appreciation Programs
Flamingo and Girl Scounts are Supporting Confidence & Wellness
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Gender Gap-Alleviating Grant Programs
VOICEINSPORT Initiated a New Multi-Year Grant Program
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
In-Store Cancer Support Programs
JCPenney and Look Good Feel Better are Hosting Workshops
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Canadian Non-Profit Organization-Supporting Campaigns
RONA Foundation Debuts Build from the Heart
Blood Donation Competitions
Abbott and the Big Ten Conference Launch the We Give Blood Campaign
Youth Football-Empowering Initiatives
Sidoo Family Giving Supports Battle at the Border Tournament
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Empowering Fitness Journey Campaigns
DODYBAR Pilates Launches the 'Reform the Rules' Campaign
Large-Scale Drag Conventions
The Fierce & Fabulous Expo Will Take Place in June 2026
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Athlete-Backed Educational Food Programs
Electrolux Group Tapped Brandon Miller for Food Heroes
Small Business-Honoring Events
Fairfax City Economic Development Brings Back Small Business Month
Global Destination Awards
Air Canada Vacations Launches the 'Travellers’ Top Picks Awards'
Youth Sport Programming Schedules
TAC Sports' Planned Activities Run from September to December
Female-Led Techno Nights
RaveDAO is Staging an Event at Dubai's Terra Solis by Tomorrowland
Women’s Hockey Star Apparel
CCM Hockey and Erin Ambrose Expand Their Partnership
Youth Female-Focused Sponsorships
Oakley and RCX Sports Support Youth Female Flag Football
Charitable Qsr Campaigns
A&W Canada is Running the Burgers to Beat MS Day Campaign
Holistic Educational Beauty Programs
Beverly Hills Plastic Surgery® Debuts Eternal G.L.O.W.
Soccer Equipment Donation Programs
Subaru of America is Running the Gear for Good Program
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Sport Retailer-Supported TV Series
DICK's Sporting Goods Supports 'Play It Forward: Game On'
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Young Innovator-Honoring Award Initiatives
TNL Mediagene Runs Its Becoming Aces Awards Ceremony
Disability Representation-Encouraging Grants
Getty Images Announces a $20,000 Grant Initiative
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Congratulatory Athlete Hotlines
Jennifer Bett Communications & Cosmopolitan Set Up 1-800-SHE-WINS1
Ethical Influencer Programs
TikTok and 4A's Back the Responsible Influence Certification Program