The need for increased action and awareness for local and worldwide social causes is rising, and the August 2022 social good trends spotlight the most innovative inniaitives.
One notable example from the August 2022 social good trends comes from 'Roses for Every Body.' The campaign is tackling the lack of body diversity on the reality series 'The Bachelor' and is led by Jenna Vesper from the Bachelor recap podcast Date Card. Vesper asserts that, in the two decades the franchise has been on air and with more than a thousand contestants, only two of the contestants identify as plus size. Roses For Every Body is calling for "fat inclusion" for the next season of The Bachelor.
Another intriguing example comes from the Boston Bruins and its 2022-23 Diversity and Inclusion Scouting Mentorship Program. The program focuses on mentoring and elevating students and individuals from underrepresented communities so that they can pursue a career in hockey in the future.
Top 45 Social Good Trends in August
From Hockey-Focused DEI Programs to Body-Inclusive Reality TV:
Grace Mahas — Aug 13, 2022 — Social Good
45
Anti-Gun Water Toys
JayHaySpray20 Promotes Change in Society's Relationship with Guns
44
Cannabis Brand Clothing Boutiques
The Beboe Boutique is a Dedicated Store for Comfortable Clothing
43
STEM-Inspired Balance Bikes
Build & Ride by Adam Higgins Can Be Both Challenging and Playful
42
AI-Powered Dating Apps
iris Uses AI Algorithms to Match Users Based on Personal Preferences
41
Industrial-Inspired STEAM Buildings
WilkinsonEyre Designed an Arts and Engineering Building
40
Body-Inclusive Reality TV Ads
'Roses for Every Body' Advocates for Body Diversity on the Bachelor
39
Parkinson's-Safe Pill Bottles
The TremorSafe Pill Dispenser Was Crowdsourced Through TikTok
38
Trash-Converting Snack Campaigns
The Seanack Project Gamifies Litter Collection on the Beach
37
Displaced Community Villages
Tosin Oshinowo Has Designed the Ngarannam Village in Nigeria
36
Footwear Aquarium Partnerships
BLUEVIEW Announced a Partnership with Monterey Bay Aquarium
35
Socially Progressive Skate Shoes
Nike and FroSkate Launch a Vibrantly Color-Blocked SB Dunk High
34
Cancer Research Vehicle Auctions
Bentley Created a One-Off Continental GT to Auction for Cancer
33
Accessible Textural Cosmetics
Blind Beauty Uses Braille and Scents to Cater to the Blind Community
32
Billionaire-Shaped Ice Pops
MSCHF Eat the Rich Ice Pops are Available for Three Days Only
31
Gender-Inclusive PC Accessories
Logitech Launched the 'Aurora Collection' in New Colorways
30
Accessible Burger Packaging
The McDonald's 'EatQual' Packaging Can Easily Be Opened Using One Hand
29
Statement-Making Pollinator Campaigns
Lush Cosmetics Launched a Campaign for Pollinator Week
28
Empowering Bra-Branded Initiatives
WonderBra's #ShareTheWonder Will Support Canadian Charities
27
Charitable Lavender Farm Festivals
Hereward Farms Lavender Festival Will Be Held on August 13th
26
Bioprinted Corneal Implants
Precise Bio Teamed up with Carl Zeiss Meditec to Address Corneal Needs
25
Charity-Supporting Makeup Kits
The Laura Geller Makeup Essentials Kit Has Fran Drescher's Faves
24
African American Conceptual Denim
The Levi’s x Denim Tears Collaboration Pays Homage to Africa
23
Pro-Bono Charitable Graphic Tees
American Red Cross Drops the Collaborative Drop for Drop Series
22
Branded Thought-Provoking Podcasts
Lush's The Sound Bath Focuses on Conversations That Matter
21
Arthritis-Friendly Pain Relief Caps
Advil Introduces the 'Advil Easy Open Arthritis Cap'
20
Sustainable Fabric Initiatives
Burberry Relaunches the 'ReBurberry Fabric Programme'
19
Actionable Veteran Metaverse Homing
This Metaverse Village to Provide Real Veterans Housing
18
Inclusive Chocolate Packaging
Purdys Chocolate's 'Holiday Braille Box' Features Braille
17
Dual ID Alcohol Deliveries
DoorDash Debuts a Two-Step ID Verification Process for Ordering Alcohol
16
Athlete-Backed Social Good Campaigns
LeBron James and LIFEWTR Aim to Help People Thrive
15
Rapper-Backed Charitable NFTs
Ja Rule's The Painted House Debuts Its 'Black Is Beautiful' NFTs
14
Female Space Exploration Campaigns
Land Rover Launches New 'Future Astronaut' Campaign with CNN
13
Charitable Snack NFTs
Vegan Rob Launched the 'VRT' NFT to Support Those in Need
12
Progressive Home Collections
Homebox's 'The Hidden Collection' is Dedicated to Domestic Workers
11
Restaurant-Owned Charities
The Taco Bell Foundation will Raise $100 Million by 2026
10
Inclusive Esports TV Shows
Prime Video's 1UP Shows the Challenges Women Face in Competitive Gaming
9
Refugee-Supporting Protein Bars
KIND Launches Limited Edition Bars in Support of CHOOSE LOVE
8
Distiller Tree Planting Initiatives
Redwood Empire Whiskey Has Planted 500,000 Trees
7
Fake News Spotting Courses
MediaWise Launches Free Text Message Course Called 'Find Facts Fast'
6
Social Good Beard Contests
The Wahl 'Benevolent Beards' Contest Supports Goodwill Endeavors
5
Textural Cancer-Fighting Sneakers
KangaROOS Launches the 'GAMMA+' Sneaker for Cancer Awareness
4
Firefighter-Supporting Beer Initiatives
Coors Banquet Launches the Protect Our Protectors Program
3
Branded First Responder Initiatives
Convenience Store Industry Unites to Honor "Hometown Heroes"
2
Ukraine-Benefiting Collaborative Beers
This Pale Ale Helps Direct Funds to Ukrainian Refugees
1
Hockey-Focused DEI Programs
The Boston Bruins Announce the 2022-23 Diversity and Inclusion Program
Related Ideas
Social Good Sneaker Auctions
Canada Goose Steps Up for Polar Bear Conservation with Auction
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Active Wearable Tech
Skip Debuts the GameTime Tarp to Enhance the At-Home Viewing Experience
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Inclusive AI Trainings
Asics is Retraining AI on What Healthy People Look Like
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Caribbean Influencer Events
Toronto's Carnival Oasis 2023 Was a Celebration of Caribbean Culture
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Everyday Athlete Campaigns
Halo Top Rewards Halo Top Athletes with Light Ice Cream
DIY Fandom Initiatives
Scotiabank's Make it Merch Launch Promotes Inclusivity & Sustainability
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Local Community-Supporting Partnerships
The NFL and the Shoe Surgeon Launch Youth Activations
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Inclusive Swimwear Collections
Londre Bodywear Collabs with SI Swimsuit Model Sixtine Rouyre
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Plant-Based Breakfast Challenges
Silk's Feel Planty Good Challenge Winner Gets Breakfast for Life
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Branded Feminine Product Donations
SOS and Rael Partner to Give Away 200,000 Free Tampons and Pads
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Kindness-Boosting Beauty Metaverses
Color dare by essence Launched for Pride Month on Roblox
Car-Backed Apparel Capsules
Honda x 88rising Drop Capsule Collection
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Intercontinental Collaborative Capsules
BornXRaised and Paris Saint-Germain Work on a Collection
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Supermodel-Approved Lifestyle Collaborations
waterdrop Partners with Rosie Huntington-Whiteley
IRL Dating Apps
The Blush App Aims to Enhance the Dating Experience with Real-World Connections
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Reimagined Inclusive Community Flags
PANTONE Designs a New Inclusive Rainbow Flag
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Global AI Art Contests
Shutterstock and the UN Partner for the Canvas of the Future
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Summer-Ready Luxe Sporty Fashion
The New Fendi Active Basketball Series Readies for Summer
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Health-Focused Esports Deals
Thorne and Team Liquid Unite to Launch Health Initiatives for Gamers
Data-Driven Women's Ultramarathons
lululemon's FURTHER Ultramarathon Includes a Research Program
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Social Good Hats
The Home Depot Canada Foundation is Releasing a New Social Good Hat
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Bravery-Celebrating Short Films
Simons Launches 'All is Beauty' as a "Catalyst for Change"
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Mental Health Dating Features
Bumble Introduces New Features for Mental Health Awareness Month
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Charitable Beauty Initiatives
Neutrogena Canada Sponsors the 7 Summits Snowshoe Challenge
Chance to win £10,000
Meet the Cornish upcycler inspiring people
Violence-Combatting Sporty Capsules
adidas and Arsenal Expand the No More Red Collection
Influencer-Backed Butter Boards
Checkoff’s ‘Dairy Dream Team’ Creates a Viral Butter Board
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Ice Cream-Themed Esports Events
Team Vitality Launches The Frozen All Stars with Ice Cream Brands
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Toronto Fashion Music Festivals
MODECANADAROCKS Spring Equinox Takes Place on March 23
Sports-Inspired Philanthropic Culinary Events
GANYOUth Has Announced Taste of the NFL
Women-Centric Vegan Summits
Vegan Women Summit Returns to Los Angeles on May 10th
Feel-Good Fitness Programs
Saltair Launches a Fitness Collaboration with The Sculpt Society
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Special Olympics Donuts
Tim Hortons Will Debut a Special Olympics Donut on Feb. 3 through Feb. 5
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Youth Esports Safety Initiatives
British Esports Partnered with the NSPCC on a Series of Events
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Gut Health Yogurt Campaigns
The Activia The Good Gut Guide Campaign Features Rachel Stevens
Inclusive Fashion Investments
L Catterton Invests in BloomChic, an Inclusive Digital Fashion Brand
Female-Focused Walking Challenges
Strava's 'Hot Girl Walk United' Supports Women in Motion
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Esports Awards Activations
Coca-Cola Returns as a Partner for the 2022 Esports Awards
Healthy Dating Guides
Tinder Partners with No More to Produce Healthy Dating Guides for Users
Sustainable Media Initatives
BlueTriton and Teads Launch a New Digital Sustainability Initiative
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Inclusive Golfing Capsules
Eastside Golf Partners with Mercedes-Benz USA for a New Women's Capsule
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Health-Focused Staff Programs
SOCIETY Debuts the 'SOCIETY Residents' Employee Welfare Initiative
Social Good Ski Initiatives
Christy Sports Launched the Nordica Unleashed Outreach
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Charitable Esports Tournaments
The Brawlhalla World Championship Teams Up with Make-A-Wish Georgia
Soccer Match Women's Aid Ads
Women's Aid Campaign Draws Attention to Increase in Domestic Abuse
Health-Focused Esports Initatives
IESF Partners with FitGMR for the World Esports Championships
University-Backed Esports Programs
Intel and National Student Esports Debut the FutureGen Campaign
Virtual STEM Fieldtrips
Panasonic, Katie Ledecky & Discovery Education Spotlight STEM Innovations
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Empowering Thanksgiving Pies
Stacy's Rise Pies Bring Attention to the Funding Gap
Exclusive Womens Esports Tournaments
Riot Games Launches the 'Rising Stars' Women’s Tournament
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Esports Sportswear Partnerships
Team Vitality Signs a Deal with Danish Sportswear Brand hummel
Diversity-Promoting Digital Courses
The North Face Introduces the Allyship in the Outdoors Course
Esports Wellness Courses
Entain Foundation U.S. Introduces a New Esports Mental Wellness Campaign
Inclusive Accessibility-Focused Tournaments
Ghost Gaming Hosts the 'Adaptive Gaming Cup'
Femme-Focused Tournament Series
Thunderpick Partners with the*gameHERS for a New Tournament Series
Public Awareness Campaigns
Saskatchewan Launched a Campaign Against Interpersonal Violence
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Diverse Leadership Inanities
Civic Nation Launched a New Initiative Dubbed the Change Collective
Back-to-School Loyalty Sweepstakes
The Good Rewards Anniversary Sweepstakes is Launching Now