Like Geppetto and his puppetry, the August 2017 toys trends bring toys and games to life. Whether purely analog or purely digital, toys this month brighten faces and lead to both mental and physical stimulation for kids of all ages.
Since toys are for kids, they represent an opportunity for raising children according to the way people hope society to one day be. The Lammily Wheelchair is one such example. The doll accessory is a miniature wheelchair designed specifically for kids' figurines, giving children a view of different types of people of all abilities. Further, there are plenty of toys on the market that introduce kids to coding in a fun environment, preparing them for the practice that is continuing to grow in importance in the workforce.
Top 40 Toys Trends in August
From Inclusive Doll Wheelchairs to Connected Speaker Fidget Spinners:
Joey Haar — Aug 26, 2017 — Life-Stages
40
Programmable Fidget Spinners
The 'Air-Scribe' Fidget Spinner Toys Feature a Built-in Display
39
Child-Centric Shadow Designs
Darkness Design Makes it Easier For Kids to Play With Shadow Designs
38
Luxe Anti-Distraction Toys
Caviar Fidget Spinners are Made Out of 18-karat Gold and Diamonds
37
Designer Adult Puzzle Toys
The Craighill Solid Brass Jack Puzzle is Both Artistic and Useful
36
Indoor Inflatable Forts
The Air Forts Create a Safe Space for Kids to Play Using a Fan
35
Connected Speaker Fidget Spinners
The 'Spinneroo' Fidget Toy Spinner Plays Music and Displays Text
34
Mind-Stimulating Puzzle Boxes
The 'CRYPTED' Puzzle Box Combines Nine Different Puzzles
33
Soothing Edamame Bean Keychains
The 'Squeeze-a-Bean' Edamame Fidget Keychain Keeps Hands Busy
32
Extremely Customized Kids Cars
KidStance Ride-on Cars Bring Stance Culture to Pre-School
31
Reversible Egg Toys
MAAD Toys is Launching a Transformative Angry Birds Soft Toy Range
30
Customizable Premium Fidget Spinners
The 'Italian Spinner' is Plated with Real Gold
29
Weatherproof Gaming Tables
The Pure Outdoor Foosball Table Brings the Game to Exterior Spaces
28
Luxury British Soapbox Racers
This Aston Martin Soapbox Racer is Based on the V8 Vantage GTE
27
Inflatable Clear-Bottom Rafts
The AQUAVUE Voyager Inflatable Rafts Enable Underwater Exploration
26
Minimalist Designer Toy Cars
The Ikonic Toys Wood Toy Cars are Intentionally Kept Simple
25
Pacifier-Affixed Baby Toys
The WubbaNub Pacifier Toys Help to Calm and Soothe a Child
24
Kid-Friendly Coding Tools
The Pixel Kit is a Colorful Computer of Lights
23
Handmade Balancing Board Games
The Wood Balancing Game is Crafted from Premium Materials
22
Carbon Fiber Fidget Spinners
The 'MINIMA' High-Quality Fidget Spinners Come in Three Styles
21
Inclusive Doll Wheelchairs
The Lammily Wheelchair Sets a New Standard for Inclusivity in Toys
20
Opulent Sci-Fi Chess Sets
The S.T. Dupont Star Wars Chess Set Has a $128,000 Price Tag
19
Scannable Coloring Books
The Color Notebook Lets Parents Save Kids Artwork Before Reusing It
18
Disguised Artwork Board Games
The Mr. Pips Liar's Bluffing Dice Cup Game is Meant to be Displayed
17
Letter-Shaped Toy Blocks
Alphabuild Blocks are Unrestricted Magnetic Learning Toys
16
Pod-Encased Woodland Toys
Golden Bear's Bush Baby Range Pairs with 'Bush Baby World' Webisodes
15
Family Friendly Toy Conventions
The Hasbro HASCON Convention will Feature Popular Toys
14
Auditory Feedback Fidget Toys
The 'Fidget Shuffler' Fidget Device Satisfies Needs to Play
13
Triple-Ammunition Dart Guns
The NERF Modulus Tri-Strike Has Three Options for Shooting Opponents
12
Kid-Friendly Robot Kits
'IronBot Chap' is a DIY Robotics Kit for Kids That Offers STEM Education
11
Sci-Fi Cartoon Board Games
The Rick and Morty Clue Board Game Features Custom Sculpted Pieces
10
Iconic Digital Football Games
The Mattel Classic Football Game Keychain is Intentionally Retro
9
Fishing Pole Kite Kits
The 'Castakite' Simplifies the Process of Flying a Kite for All Ages
8
Barbie Mentorship Contests
Barbie's 'You Can Be Anything' Campaign Mentors Young Girls
7
Digitized Stacking Games
'Beasts of Balance' is Like Jenga with a Digital Twist
6
Professional Wrestler Dolls
Mattel's WWE Superstars Introduces Toys Based on Top Female Wrestlers
5
LEGO-Compatible Coding Blocks
'Algobrix' is a Railroad-Building Kid-Friendly Coding Game
4
Personalized Woodland Dolls
Enchantimals and Tiana from 'Toys AndMe' Launched a Customized Doll
3
Pony Series Aftershows
Hasbro's 'PonyChat' Helps Kids Process Major Themes in My Little Pony
2
Musical Ice Lollies
This Summer Ice Pop Toy Makes Music as the Treat is Licked
1
Light-Up Drawing Toys
'Dessineo Learn to Draw' is a Drawing Toy for Kids That Teaches & Inspires
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Interactive K-Pop Film Toys
Furby Furblets KPop Demon Hunters Take After Favorite Characters
Gaming-Themed Chocolate Partnerships
Kinder Joy and Nintendo Partnered on a Limited-Edition Range
Inclusive Spellbinding Dolls
Moonspell Magic by Monster High Inspires Fans to Embrace Uniqueness
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Doll-Inspired Sanitaryware Collections
HEWI and Barbie Join Forces on a Bathroom Collection
Wooden Figure Sets
Nintendo Unveiled 'My Mario' in 30-Piece and 3-Piece Sets
Diabetes-Condition Inclusive Dolls
Mattel Presents a Special Barbie Doll with Type 1 Diabetes
Sensor-Driven Play Blocks
LEGO Smart Bricks Introduce Responsive Building Toys
Wheel-Free Assisted Mobility Chairs
The Toyota Walk Me Wheelchair Concept Climbs Stairs and More
Playful Sport-Centric Partnerships
NIKE x LEGO Group Announced a Multi-Year Partnership
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Adult-Focused LEGO Building Sets
LEGO Launched a New Mario Kart - Luigi & Mach 8 Series
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Play-Based Preschool Apps
LEGO Bluey Mobile Game Makes Screen Time into Building Play for Kids
Sensory Pocket-Sized Pets
Nano-mals are Tiny, Interactive Companions That Double as Fidget Toys
Luxury Heritage Toy Fashions
The Hot Wheels™ x Maje Collection Merges Fashion and Toys
Interactive Gaming Cubes
The Rubik’s WOWCube Combines Digital Play with Tactile Puzzle Mechanics
Co-Branded Toy Collections
Spin Master Has Partnered with the Hidden Pigeon Company
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Screen-Free Play Companions
Fabli Creates an Immersive World of Storytelling, Music and Games
Collaborative Kid-Focused Sensory Balls
Biggest Little and Sundae Kids Debut 'Balls on Wheels'
Color-Changing Cooking Toys
The Simmer & Stir Stovetop Play Set Inspires Realistic Pretend Play
Brick Toy-Inspired Jewelry
Studio GOGO's LEGO-Inspired Jewellery is Made to Be Played With
Modern Transformative Child Walkers
The Jumbo walker concept grows with your child stages.
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Toy-Inspired Jewelry Collections
Hot Wheels x ALEX AND ANI Drop a Jewelry Line Inspired By Toys
Family-Friendly Tech Accessory Designs
CASETiFY x Toy Story is Whimsical and Vibrant
Preschool Coding Toys
Codie Blocks and iCode are Preparing Young Kids for an AI Future
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
AI Companion Toys
Haivivi Announced the Launch of a Full Core Product Line and Brand-New Toys
Cuddly Costumed Dolls
The Barbie Cutie Reveal Care Bears Series Shares Fun Surprises
Doll-Inspired Jewelry Collections
Barbie Professions Collection by Alex + Ani Celebrates Ambition
AI-Assisted Toy Design Tools
Hasbro Uses AI Peppa Pig Assistant to Design Toys
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Playful Film-Inspired Toy Lines
Spin Master Builds on the Excitement of PAW Patrol: the Dino Movie
Baby Pig-Themed Toys
The New Walmart Toy Collection is Inspired by Peppa Pig's Sister, Evie
Cute AI-Powered Companions
Luka AI Cube and the Luka Robot Take Center Stage at CES 2026
Accessibility-Focused Technology Strategies
Logitech Designs for a Wide Spectrum of Human Needs
Cuddly Audio Toys
Cuddle Tonies Share Family-Friendly Stories and Soothing Sounds
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Interactive Educational TV Games
LeapFrog LeapMove Has a Webcam-Like Design
Tiny Toy-Inspired Jewelry
Alex and Ani's Polly Pocket Pool Party Collection is Nostalgic
Kid-Safe AI Smartwatches
The Pinwheel Watch Offers a Parent-Monitored PinwheelGPT Chat App
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
Interactive Holographic Companions
Imagix is a A First-of-Its-Kind Friend for Kids
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
Inclusive Diverse Board Games
Safehaven Presents the Where Hope Lives Board Game
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Programmable Robot Toys
Robosen's MINI Robots Introduce a First-of-Its-Kind Smart Toy Platform
Responsive Building Toys
LEGO SMART Play Integrates Technology That Reacts in Real Time
Puzzle-Style Inclusive Furniture
Mara Bragagnolo Designs the Nook Furniture Collection
Air-Powered Racer Toys
The Air-Power Turbo Racer Travels Up to 30 Feet at 13 Feet Per Second
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
Fandom-Honoring Building Block Sets
LEGO® Spotlights Iconic Pop Culture Films and Series
Smart Watch Wheelchair Settings
Huawei Debuted Wheelchair Mode for Its Smart Wearable Devices
Sculptural Table Lamps
Dollight Series Offers Customizable Lamps in Nearly 100 Color Combinations
Children-Focused Tech Lines
MyFirst Specializes in Technology Products for Children
Toy Kitchen Cookbooks
Melissa & Doug Announced Three Playable Books with Penguin Young Readers
Furry Fidget Companions
Tangle's Furry Fidget Friends are Soft, Tactile and Bendable
Guided Challenge Party Games
Tomy's Human Controller Game Involves a Connected Headset
Modernized Nostalgic Toys
Tin Can Offers a Novel Approach to Children's Communication
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
AI-Powered STEM Camp Directories
AI is Optimizing a STEM Summer Camp Directory
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Screen-Free Entertainment Toys
The Toniebox 2 Engages Kids with Stories, Sounds, Music & Games
Art-Inspired Toy Collections
Hape x The Met Makes Masterpieces Accessible & Play-Inspiring
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
AI-Powered Plush Teddies
FoloToy's AI Teddy Kumma Holds Conversations and Tells Stories
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Modular Upholstered Bright Furniture
Wigiwama Designs the Flipster Seat with Multiple Functions
Award-Winning Educational Toy Brands
Learning Resources Earns 2026 Preschool Toy of the Year Award
Backyard Electric Ride-Ons
Garvee Launched its 'Ride-On Toys Collection'
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
STEAM-Inspired Construction Toy Systems
Meekins Corp. Introduces Rail Cube to the US Market
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Multi-Year Footwear Partnerships
Nike and LEGO Team Up for a New Kid-Centric Collaboration
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Wizard-Themed Chocolate Toys
The Kinder Joy Funko Harry Potter Collection is Limited-Edition
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Walking-Assist Wearable Robots
WIM KIDS Won a Digital Health CES 2026 Innovation Award
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
Tech-Enriched Sports Equipment
The 'GOAL' Concept by Yewon Lee Encourages Physical Activity
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Screen-Free Wooden Car Toys
Qubs' RasKars Feature Hidden Tech That Drives Vehicles Autonomously
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Transparent Sphere Vehicles
Toyota Transparent Sphere Vehicle Reimagines Mobilty as Playful Design
Screen-Free Audio Toys
Qubitunes Helps Kids Create Their Own Audio Adventures
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Race-Inspired Puzzle Collections
LEGO and Formula 1 Launch a New Build the Thrill Series
Toy Car-Inspired Fashion Capsules
Hot Wheels and Maje Join Forces on a SS25 Collection
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Assistive Mobility Technology Initiatives
Toyota Partners with the MaRS Discovery District
Summerween-Themed Retail Ranges
These ALDI Summerween Products Embrace Warm Weather Autumn Vibes
Game-Based Learning Devices
Bubble Braille Controller Turns Tactile Reading into Interactive Play
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Expressive 3D-Printed Figures
Solobo Emotion Friends Help Kids Explore Feelings Through Play
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Reimagined Building-Block Campaigns
LEGO Group Launched 'She Built That' to Defy Stereotypes
Travel-Ready Lightweight Wheelchairs
1800Wheelchair Emphasizes Lightweigthness & Convenience
Interactive Decision Tools
Spin It Wheel Boosts Engagement With Fun Random Choices And Giveaways
Mental Health Toy Curations
Timeless Toys' D.O.S.E of Play Helps Kids Manage Stress & Anxiety
Sensory Audio Companions
My First Tonies Combine Early Learning with Soft, Squeezable Characters
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Inclusive Autism-Focused Entertainment Programs
PortAventura World Advances Accessibility
Practical Accessibility-Focused Tech Products
Lg Debuts a Suite of Accessibility-Focused Products
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Gendered Building Campaigns
LEGO Brings the 'She Built That' Campaign to the CNE
Kids Modern Step Stool
The Totto Step Stool Concept Blends Montessori Values with Playful Design
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Educator-Inspired Singing Toys
Nugget Partners with Ms. Rachel on The Ms. Rachel Nugget
Interactive Learning Games
FamilyFunHub Makes Learning Engaging With Free Educational Games
Educational Sensory-Support Tools
Ted Kangaroo Increases Availability of Its Sensory Product Range
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
Toddler Off-Screen Audio
Ms Rachel Tonie Offers Screen‑free Sing‑along Learning for Toddlers
Creativity-Focused Global Ambassador Programs
Crayola Creativity Week Begins with an Announcement
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Co-Branded Digital Summer Events
Crayola Partners with Paddington™ and STUDIOCANAL
Family-Friendly AI Shopping Assistants
Duckymaze's New Tool Interacts with Voice & Text Prompts
Vibrant Kids-Catering Furniture Series
Paola Lenti Designs the Kids Collection of Playful Products