The health boom is continuing to waver on and as cultural obsession with fitness continues, the concept of athletic advertising is expanding into new areas not previously associated with athletics. As of recently, the World Cup took the entire world by storm, which was used by marketers as an effective way to connect based on interest. Major sporting events aside, we're seeing athletic advertising spreading to include everything from vehicles to food.
The equating of physical fitness with product placement is a cunning tactic as seen within these athletic advertising examples as a consumer that has a positive feeling about something will be more inclined towards a purchase. What's more, the inherent topic of sexuality within athletic advertising also helps to create a positive image for viewers who are looking for a lifestyle rather than just a product.
25 Athletic Advertising Approaches
From Pixelated Athlete Ads to Voyeuristic Athletics Ads:
Michael Hemsworth — Aug 1, 2014 — Marketing
25
Illusionary Sportswear Ads
The Insight Autumn 2013 Campaign is Inspired by Surrealism
24
Voyeuristic Athletics Ads
This ESPN HD Campaign Captures Off-the-Clock Moments
23
Electrically Feminine Sportswear
The adidas by Stella McCartney Spring 2013 Line is Vibrant
22
Jumping Sportswear Lookbooks
The Nike Women's FW13 Catalog Stars a Slew of Female Athletes
21
Street-Chic Athletica Campaigns
The Candice Lake 'Sportsgirl' Photo Series is Urban-Sporty
20
Prismatic Elegance Campaigns
The Milidiami Spring/Summer 2015 Advertorial is Sci-Fi Chic
19
Balmy Sporty-Chic Campaigns
The Zara SS 2014 Campaign Showcases Stylist Athleticism
18
Artistic Athletic Gear
Nike Collaborates with a Pair of Photographers for Its Tight of the Moment
17
Poorly Disguised Fat Ads
The Kingdom of Sports Campaign Revolves Around Cleverly Painted Bodies
16
Pop Superstar Athletic Ads
The Katy Perry Adidas Women Commercial is Tight and Terrific
15
Airborne Sportswear Catalogs
The Studio Laend Phuengkit Spring/Summer 2013 Lookbook is Eclectic
14
Trefoil Rapper Logos
Illustrator Mike Frederiqo Draws Pharrell Williams as the Adidas Logo
13
Pixelated Athlete Ads
The Ironage Keep Improving Campaign Captures Determination in Dates
12
Skin-Peeling Sportswear Ads
The Rademar Campaign Sends a Positive Yet Gruesome Message
11
Athletic Art Advertising Blogs
#BecauseFutbol Lets Fans Share Their Branded World Cup Art Online
10
Sports Importance Commercials
Dick’s Sporting Goods Promotes that Sports Matter to Students
9
Sports Star Chaos Ads
The Nike 'My Time is Now' Commercial is Brings the Soccer Stars
8
Sports Star Literacy Campaigns
This Typeface Was Pounded by a Ukrainian Boxer for Awareness
7
Athletic Arctic Awareness Ads
The WWF Global Warming Ads Spoof the Summer Olympic Games
6
Prevailing Athletic Commercials
The Canadian Paralympic 'Unstoppable' Commercial Inspires
5
Trimming Gym Campaigns
The Companhia Athletica 2011 Ads Tells You to "Spend More Time on You"
4
Hilarious Sport Benefit Ads
New USTA Ad Campaign Displays the Benefits of Sports
3
Iconic Athleticwear Revival Ads
The LACOSTE Polo of the Future Campaign Celebrates 80 Years
2
Opinionated World Cup Ads
This ESPN World Cup Ad Showcases Fans' Opinions & World Cup Predictions
1
Epic NBA Ads
The adicolor x Dwight Howard Commercial Shows What the Sports Star is All About
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Activewear-Branded Camera Concepts
This Leica x Adidas M Camera by Thiago Botelho is Analog
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Preserve-Themed Pickleball Gear
Vlasic X Sprints Collaborated on a Pickleball Collection
Inclusive AI Trainings
Asics is Retraining AI on What Healthy People Look Like
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Football Replica Shirt Publications
Admiral Sports Launches 50 Years of the Replica Shirt
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Cooling Women's Football Jerseys
adidas Football Just Debuted New FIFA Women’s World Cup Jerseys
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Leathery Black Sporty Fashion
adidas and IVY PARK Continue to Work in Collaboration
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Collaborative Outdoorsy Footwear
The adidas x National Geographic Shoe is Performance-Driven
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Modern Updated Football Boots
adida Presents the Modernized Tonal Predator 24 Shoe
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Athleisure Resale Marketplaces
Vitality's New Platform Fosters the Purchase & Sale Of Used Apparel
Luxurious Canadian Athleticwear
First Health Apparel Was Designed for Comfort and Flexibility
Gym-Focused Dating App Badges
adidas and Bumble Launch a Gym Interest Badge on the Dating App
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Dynamic Collaborative Sporty Fashion
Advisry and adidas Join Forces on a Capsule for SS24
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Healthy Lifestyle VR Headsets
The Conceptual 'Portalverse' VR Headset Makes Fitness More Fun
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Data-Driven Esports Partnerships
Electronic Arts Teams Up with Stats Perform Ahead of FC24
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
South Korea-Inspired Vibrant Shoes
Son Heung-Min Joins adidas on a New X Crazyfast Football Boot
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Summer-Ready Luxe Sporty Fashion
The New Fendi Active Basketball Series Readies for Summer
Expansive Sporty Spring Timepieces
adidas Originals Presents the SS23 Watch Collection
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Bold Sports Apparel Campaigns
New Balance Unveils 'We Got Now' Campaign Featuring Shohei Ohtani
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Wearable Health-Management Sunglasses
The 'iSportWear' from 'ITRI' Monitors Physiological Data
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Personalized Fitness Plans
Obé's Personalized Approach to Fitness is Flexible and Adaptive
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Reggae Star-Inspired Sports Lines
MUNDIAL & Admiral Sports Release a Line Inspired by Bob Marley
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Performance Product Retail Expansions
Gainful Products are Launching at Target in 11 Varieties
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Exercise Recovery Campaigns
California Almonds' National Recovery Day Kick-Starts the Offseason
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Fitness Loyalty Programs
Under Armour Launched its First Official Loyalty Program for Customers
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Official Hydration Soccer Partners
BODYARMOR Becomes a Partner of the U.S. Soccer Federation
Consumer-Driven Whey Solutions
These Arla Foods Ingredients Whey Concepts are for the US Market
Athlete-Led Shopping Sprees
DICK'S Sporting Goods' Holiday Shopping Sprint is Led by Kelsey Plum
Esports Wellness Courses
Entain Foundation U.S. Introduces a New Esports Mental Wellness Campaign
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic