Ranging from common cold vaccine projects to Toronto soap delivery brands, the April 2020 new venture trends showcase how brands are reacting to the new realities of the COVID-19 pandemic. With a focus on delivery systems and an urgent rush to find a vaccine for this terrifying virus, the focus of many new ventures is how to survive during these uncertain and challenging times.
Notably, ridesharing platform Lyft recently expanded its platform in order to include food and medical supply deliveries in an effort to support vulnerable individuals during the pandemic. Another zero waste brand setting up to fight the outbreak is a Toronto-based cleaning supply brand, Saponetti who is helping individuals access hygiene products like hand soap to further suppress the spread of COVID-19.
Top 30 New Ventures Trends in April
29
Unique Accommodation Competitions
Airbnb Launched the Unique Airbnb Fund to Find Abnormal Housing
28
Gourmet Pizza Vending Machines
Basil Street Uses Robotics to Serve Fresh, Thin-Crust Pizzas
27
All-Purpose E-bike Launches
Jeep is Accepting Pre-Orders for Its New E-Bike with 40-Miles of Range
26
Collaborative Sneaker-Shaped Vases
The Converse Tokyo x Ceramic Japan x .blnk Retails for $85 USD
25
Virtual Chicken Restaurants
Sam's Crispy Chicken is a Delivery-Only Virtual Restaurant Concept
24
Checkout-Free Retail Expansions
Amazon Now Has Agreements for Automated Checkout Systems
23
Data-Powered Skincare Lines
Disco Launched a Men's Skincare Line Based on Polling Data
22
Virtual Food Halls
Kitchen Hub Consists of Multiple Restaurants That Only Offer Takeout & Delivery
21
Wedding-Like Funeral Platforms
Farewelling Seeks to Make Funerals More of a Positive Experience
20
5G Retail Partnerships
Walmart and Verizon are Collaborating on Stores with 5G Capabilities
19
Anti-Ageing Celebrity Skincare Brands
Rob Lowe Created a New Skincare Line Named PROFILE® | Cobalt
18
Direct-to-Consumer Skincare Kits
Huron Launched a Line of Convenient Men’s Personal Care Products
17
Grocery Membership Service Launches
Walmart May Test the Walmart+ Services Beginning Next Month
16
Ride-Hailing Supply Deliveries
Lyft Will Be Completing Food and Medical Supply Deliveries
15
Anti-Addiction Behavioural Startups
Quit Genius Secured $11M in Funding to Expand
14
Local News Improvement Projects
Google Launched Project Oasis to Help Small News Organizations
13
Space Station Tourism Launches
SpaceX and Axiom Will Bring Space Tourists to the ISS During 2021
12
Toronto Soap Delivery Brands
Saponetti Offers Eco-Friendly and Hypoallergenic Soaps
11
Simplistic Skincare Product Lines
DHC Launched a New Skincare Range for Male Consumers in Japan
10
Yearly Streaming Subscription Tests
Netflix Was Testing a Yearly Subscription Model with Savings
9
Membership-Focused Discount Programs
Groupon Launched Groupon Select to Offer Additional Discounts
8
Mobile Third-Party Advertising Tests
Snapchat is Testing Audience Network Advertisements
7
Efficient Cannabinoid Delivery Capsules
LifePatent Revealed Its LPX Product Line at Expo West
6
Hockey-Themed Branded Video Content
Jägermeister Created an NHL Video Series Ahead of the Playoffs
5
Ad-Free Premium Browsing
The Firefox Better Web with Scroll Beta Program is Now Available
4
Vegan QSR Delivery Collaborations
Globally Local Joins Forces with DoorDash for On-Demand Delivery
3
Common Cold Vaccine Projects
Amazon's Grand Challenge Group Will Work on a Vaccine for Colds
2
Fund-Based Ride-Sharing Discounts
The Lyft City Works Program is Serious About Affordability
1
Adapted Streaming Service Launches
The AT&T TV Streaming Service Caters to Cord Cutters
Related Ideas
Sleek Toiletries Solutions
Soapstone Reintroduces Sanitary Standards
Active Wearable Tech
Skip Debuts the GameTime Tarp to Enhance the At-Home Viewing Experience
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Sustainable Beauty Packaging Startups
Alder Packaging Helps Beauty Brands Become More Eco-Friendly
Laundromat-Inspired Self-Care Capsules
Lush Cosmetics and Lazy Oaf Unite for a Self-Care Capsule
Virtual Kitchen Gorcery Partnerships
Kitchen Hub Opens Fourth Location in Longo's Grocery Store
Cosmetic Delivery Services
DoorDash, Sally Beauty and Mac Cosmetics Unite for New Delivery Options
Green Beauty Retail Experiences
The Detox Market Boasts Green Beauty Products & Soothing Facials
Custom Cosmetic Launches
These Curology Personalized Skin Care Products are Arriving at Target
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Wilderness-Inspired Soap Collections
Every Man Jack Debuts Its Cold Plunge Bar Soaps
Anti-Food Waste Delivery Services
Gopuff and Misfits Market Partnered to Expand Fresh Food Options
Fashion-Focused Sustainable Footwear
Collina Strada Puts Sustainability at the Forefront for NYFW
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Food-as-Medicine Programs
The Good Food Prescription Program is Delivered by Instacart
AAPI-Owned Zero Waste Skincare
Seadrop Skincare Introduces Revolutionary Waterless Facial Cleanser
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Open-Air Medi-Spa Services
The Scene Medical Beauty Bar Rides the Wave of the Beauty Market
Vegan Subscription Supplement Lines
April Addresses Wellness in Pop Coloured Supplement Jars
Contactless Medication Delivery Drones
The Medicine Delivery Drone by Afu Flies in Medication
Alphabet-Shaped Mobility Solutions
These Mobility Device Concepts by Siddhesh Bhogale are Advanced
Fall-Inspired Home Cleaning Collections
Grove Co. Debuts Its Limited-Edition Traditions Aglow Line
Cosmetic Sustainability Projects
LUSH Fresh Handmade Cosmetics Announces Sustainability Initiative
Eco Refillable Hand Soaps
MaisoNovo’s Refillable Bottles are Sold With Soap Packs
Vaginal Health Supplements
April’s Vaginal Probiotic Addresses Discomfort with Six Bacterias
Mobile Hand-Washing Units
The MyKirei by KAO Wash & Go Brings Hygiene to People
Reusable Grocery Delivery Packaging
Milk & More and Again Partnered for Reusable Packaging Options
Intimate Evolution-Themed Spring Fashion
BED J.W. FORD Launches the Latest Capsule for SS23
Virtual Skincare Schools
Skincare Summer School Helps Beauty Lovers Expand Their Knowledge
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Planet-Friendly Personal Care
Canary Launches Eco-Friendly Personal Care Line, Led by Luke Wilson
Anniversary App-Focused Apparel
Grab Releases a Nostalgic Anniversary Merchandise Collection
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Laundry Tab E-Commerce Packaging
Reckitt Debuts New E-Commerce Packaging For its 'Multipower Tabs'
Waste-Free Home Care Brands
Cleancult Debuts New Scents and Refreshed Packaging
Branded Feminine Product Donations
SOS and Rael Partner to Give Away 200,000 Free Tampons and Pads
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Homemade Meal Delivery Apps
Toronto Food Delivery App Cookin Brings Homemade Meals to Your Door
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Next-Gen Laundry Capsules
Unilever Launches a Powerful and Sustainable Laundry Capsule
Dedicated Pizza Brands
GoPuff Launched 'The Mean Tomato' Dedicated to Fresh Pizza Products
AI-Powered Disinfectant Devices
UVCeed Shared a Solution for the "Tripledemic" at CES 2023
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Sustainable Vintage Shoes
Allbirds' New Sneaker Silhouette Represents Transformation for the Brand
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Unscented Shave Soap Bars
Leaf's Soap Bar is a Sustainable Alternative
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Upcycled Bathroom Essentials
MaisoNovo's Modern Products Promote a New Way of Living
Colorful Vitamin-Infused Waters
Flow Ventures into the World of Flavorful Vitamin Water
Tequila-Branded Pandemic Campaigns
The #TheCaz100 Campaign is Making Up for Lost Time
Healthy Eating Grocery Initiatives
Instacart Introduces New 'Instacart Health' Project
Pre-Spring Vibrant Streetwear
BBC ICECREAM Presents its New Pre-Spring 2023 Capsule in Paris
Gen Alpha-Targeted Ice Cream Trucks
Unilever Taps Robomart to Launch 'The Ice Cream Shop'
Summer Entertaining Food Collections
These New President's Choice Products are Arriving for Summer
Monthly Eco-Friendly Cleaning Boxes
Blueland's Three Subscriptions are Tailored for Home Cleaning
Lifestyle-Conscious Food Product Launches
Epicurium is Debuting 16 New Healthy Snacks and Drinks
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Biodegradable Vegan Soap Packaging
Alara Erthnii Designs the Packioli Soap Packaging
Crypto-Themed Soap Bars
Dr. Squatch's Crypto Cleanse is a Limited-Edition Body Care Product
Autonomous Robotic Pizza Deliveries
Pizza Hut and Serve Robotics Have Teamed Up in Canada
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Plant-Powered Skincare Discovery Kits
Province Apothecary’s Discovery Kit Gives Consumers a Taste
Boomer-Focused Grocery Services
Baby Boomers Continue to Dominate in Online Shopping Post-COVID
Home Cleaning Subscription Boxes
'Grove Collaborative' Offers Subscriptions to Save Costs
Homemade Food Delivery Partnerships
Grocer Sobeys Partners with Homemade Food Marketplace Cookin
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
DTC Health Product Deliveries
Gopuff Unveils Its New Health & Wellness Sub-Label, 'Goodnow'
Food Entrepreneurship Programs
Nestle Launches Its New 'Youth Entrepreneurship Platform'
Satirical Eco Soaps
Greenwash Soap Parodies Claims Made by So-Called Green Brands
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Writer's Strike-Supporting Campaigns
Pure Rush Soap Debuts Campaign to Support WGA Writers Strike
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Collaborative Parody Streetwear
Bravest Studios and Coulda Been Deliver a New Apparel Capsule
Skincare Delivery Expansions
Kiehl’s Joins Instacart Across Canada For Seamless Shopping
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
On-Demand Wellness Deliveries
DoorDash and The Vitamin Shoppe Will Offer On-Demand Delivery
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Contactless Car Wash Subscriptions
The 'FastLane' Subscription Can Be Accessed Through a Handy App
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Sustainable Soap Bundles
The Clean Freak Gift Set by Soapply Features Exclusive Merch
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Plant-Based Food Manufacturers
Creatd Ventures Acquired the Health-Focused Food Company 'Brave'
Imperfect Produce Subscriptions
Odd Bunch Delivers Oddly Shaped Produce to Consumers' Doors
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Limited-Edition Advocacy Soaps
Dr. Bronner's Castile Liquid Soaps Inspire Action to Save Orcas
Spooky Soap Bundles
Dr. Squatch's Spooky Suds Include Four Limited-Edition Products
Biodegradable Single-Use Soap
Researchers at the Imperial College London Develop the Tab Soap
Beauty Shop Deliveries
Uber and The Body Shop Expand Partnership to Include 75 New Storefronts
First-Access Beauty Hubs
The O. Lab Gives Members First Access to New Launches from The Ordinary
Menstrual Product Delivery Stores
Zapp Launches the First Fast-Delivery Period Store in London
Senior Grocery Delivery Initiatives
Walmart and Avanlee Care Have Partnered on a New Initiative
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Game-Inspired Soap Collections
Lush Launch Super Mario Bros. Movie-Inspired Soap Collection
Circular Fashion Docuseries
The Road to Circularity by Coachtopia Shares Sustainability Challenges
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Sustainable Private Label Products
CVS Total Home is Introducing Several New Products
Pandemic-Themed Footwear Series
Avery Footwear Introduces the Ambition Collection of Sleek Looks
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Clean Face Mask Expansions
Loops and Target Have Partnered on a Retail Expansion
Rental Bathroom Amenity Projects
Sojo and Clean the World Revolutionize Rental Amenities Recycling
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Grocery Delivery Service Expansions
The Expanded Uber Eats Grocery Experience is Customer-Driven
Pet Care Fellowship Programs
Royal Canin and Leap Venture Academy are Uplifting Startups
Emissions-Free Meal Deliveries
Zoomo and Uber Eats Have Partnered for Deliveries in London
All-Natural Flu Care
Biovanta and LevelUp MD Join Forces for One-Stop Cold and Flu Care
Eco-Friendly Hotel Soaps
L’Occitane en Provence Launches New Line of Sustainable Hotel Amenities
Nourishing Beauty Ranges
Barneys New York Partners with Gloent Group to Develop New Products
Plant-Based Grocery Collections
Purple Carrot Launches the Grocery Collection Called Plantry
Canadian Eco Delivery Expansions
DHL Express Canada is Adding BrightDrop Electric Vans
Paxlovid Delivery Programs
Uber and Doordash Will Deliver Free Paxlovid to Vulnerable Areas
On-Demand Lunar New Year Deliveries
DoorDash Partners with Craig Wong to Celebrate Lunar New Year
New York-Themed Summer Apparel
United~Project Launches the NUEVA YORK Collection for SS22
Restaurant Mealkit Partnerships
Goodfood Partnered with Aloette Go on Canadian Delivery
Family-Focused Disinfectant Lines
SC Johnson Launches New FamilyGuard Brand Disinfectant Line
Ethnic Grocer Delivery Platforms
The Bakkal Last-Mile Delivery Platform is Convenience-Focused
Sustainable Media Initatives
BlueTriton and Teads Launch a New Digital Sustainability Initiative
Eco-Friendly Meal Kit Initiatives
Blue Apron and Planet FWD Have Partnered for a Net-Zero Goal
Drugstore Delivery Programs
Grubhub Partnered with Rite to Provide On-Demand Medicine Delivery
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
On-Demand Grocer Deliveries
Sprouts Farmers Market and Uber Eats Partnered for Fast Delivery
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Temp-Controlled Smart Containers
Tower Cold Chain Debuts New Upgrades to its ‘Smart’ Containers
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
On-Demand Infant Formulas
Bobbie & Uber Eats Launched a First-Of-Its-Kind NYC Delivery Pilot
Plant-Based Home Chef Products
These New TiNDLE Products Respond to Consumer Needs
Prescription Delivery Platforms
Uber Unveils Uber Health for Same-Day Prescription Deliveries
TikTok Safety Hubs
TikTok Launches New 'Brand Safety Centre' Resource Hub
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Fantasy-Inspired Soap Collections
Dr. Squatch Launches a Game of Thrones Soap Collection
Extra-Speedy Grocery Deliveries
Loblaw and DoorDash Have Partnered for PC Express Rapid Delivery
Door-to-Door Florist Deliveries
Waitr Expands Its Services to Include Flower Deliveries
Promotional Condom Delivery Campaigns
Saucey is Entering the Sex-focused Category
Cold-Combatting Skate Streetwear
TIGHTBOOTH Presents its Latest Capsule for the FW22 Season
Plant-Based Coupon Books
Plant Curious is Launching a Book of Plant-Based Deals in Toronto
Last-Mile Medication Deliveries
NowRX and the Hyundai Motor Group Partnered on a New Project
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign