Ranging from common cold vaccine projects to Toronto soap delivery brands, the April 2020 new venture trends showcase how brands are reacting to the new realities of the COVID-19 pandemic. With a focus on delivery systems and an urgent rush to find a vaccine for this terrifying virus, the focus of many new ventures is how to survive during these uncertain and challenging times.
Notably, ridesharing platform Lyft recently expanded its platform in order to include food and medical supply deliveries in an effort to support vulnerable individuals during the pandemic. Another zero waste brand setting up to fight the outbreak is a Toronto-based cleaning supply brand, Saponetti who is helping individuals access hygiene products like hand soap to further suppress the spread of COVID-19.
Top 30 New Ventures Trends in April
29
Unique Accommodation Competitions
Airbnb Launched the Unique Airbnb Fund to Find Abnormal Housing
28
Gourmet Pizza Vending Machines
Basil Street Uses Robotics to Serve Fresh, Thin-Crust Pizzas
27
All-Purpose E-bike Launches
Jeep is Accepting Pre-Orders for Its New E-Bike with 40-Miles of Range
26
Collaborative Sneaker-Shaped Vases
The Converse Tokyo x Ceramic Japan x .blnk Retails for $85 USD
25
Virtual Chicken Restaurants
Sam's Crispy Chicken is a Delivery-Only Virtual Restaurant Concept
24
Checkout-Free Retail Expansions
Amazon Now Has Agreements for Automated Checkout Systems
23
Data-Powered Skincare Lines
Disco Launched a Men's Skincare Line Based on Polling Data
22
Virtual Food Halls
Kitchen Hub Consists of Multiple Restaurants That Only Offer Takeout & Delivery
21
Wedding-Like Funeral Platforms
Farewelling Seeks to Make Funerals More of a Positive Experience
20
5G Retail Partnerships
Walmart and Verizon are Collaborating on Stores with 5G Capabilities
19
Anti-Ageing Celebrity Skincare Brands
Rob Lowe Created a New Skincare Line Named PROFILE® | Cobalt
18
Direct-to-Consumer Skincare Kits
Huron Launched a Line of Convenient Men’s Personal Care Products
17
Grocery Membership Service Launches
Walmart May Test the Walmart+ Services Beginning Next Month
16
Ride-Hailing Supply Deliveries
Lyft Will Be Completing Food and Medical Supply Deliveries
15
Anti-Addiction Behavioural Startups
Quit Genius Secured $11M in Funding to Expand
14
Local News Improvement Projects
Google Launched Project Oasis to Help Small News Organizations
13
Space Station Tourism Launches
SpaceX and Axiom Will Bring Space Tourists to the ISS During 2021
12
Toronto Soap Delivery Brands
Saponetti Offers Eco-Friendly and Hypoallergenic Soaps
11
Simplistic Skincare Product Lines
DHC Launched a New Skincare Range for Male Consumers in Japan
10
Yearly Streaming Subscription Tests
Netflix Was Testing a Yearly Subscription Model with Savings
9
Membership-Focused Discount Programs
Groupon Launched Groupon Select to Offer Additional Discounts
8
Mobile Third-Party Advertising Tests
Snapchat is Testing Audience Network Advertisements
7
Efficient Cannabinoid Delivery Capsules
LifePatent Revealed Its LPX Product Line at Expo West
6
Hockey-Themed Branded Video Content
Jägermeister Created an NHL Video Series Ahead of the Playoffs
5
Ad-Free Premium Browsing
The Firefox Better Web with Scroll Beta Program is Now Available
4
Vegan QSR Delivery Collaborations
Globally Local Joins Forces with DoorDash for On-Demand Delivery
3
Common Cold Vaccine Projects
Amazon's Grand Challenge Group Will Work on a Vaccine for Colds
2
Fund-Based Ride-Sharing Discounts
The Lyft City Works Program is Serious About Affordability
1
Adapted Streaming Service Launches
The AT&T TV Streaming Service Caters to Cord Cutters
Related Ideas
Branded Express Buses
The Ordinary Bus Supports Accessible Travel in Brooklyn
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Sci-Fi Series Character Soaps
The Dr. Squatch x Stranger Things Collab Features Distinctive Scents
Global Social Impact Initiatives
Reckitt Expands Its Catalyst Program in the US
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Springtime Cafe-Inspired Coffee Products
Starbucks Spring Grocery Range Embraces Lighter Flavors
Space Travel Certified Cosmetics
Ready Set Jet Becomes the First Beauty Brand Certified for Space
Novel Toddler-Focused Food Brands
Beyond the Bib Has Officially Launched Across the United States
Global Chinese Streetwear Platforms
Psylos1 Launched a Curated Retailer for Chinese Niche Labels
Vibrant QSR Offerings
Kupfert & Kim Adds Viral Glow-Up Appeal With New Lemon Drop Smoothie
Social-First Local Shopping Schemes
Shop Local by Tiktok Shop Makes Homegrown Goods Accessible
Premium Body Care Expansions
Dove Launches Two Dove Serum+ Body Washes in Canada
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
THC-Infused RTD Launch Events
TeaPot Hosted a New Beverages Launch Event in Toronto on 4/20
Creator-Led Beauty Retail
rhode Expands Across Sephora Europe After Strong Viral Demand
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Corporate Skin-Care Initiatives
Beiersdorf Launches the Skin Care Innovation Fund
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Chef-Led Meal Subscriptions
CookUnity Delivers Restaurant-Quality Meals by A-List Chefs
Masculine Refillable Soap Ranges
Bob Refillable Body Wash Launched Men-Targeted Grooming Products
Microbiome-Centred Intimate Wellness Lines
Lactomedi Continues to Expand in the US Market
Beauty-Centric Cafe Collabs
Velvet Vault x Brandor Coffee Teamed Up for a Two-Day Event
Japanese Skincare Expansions
Curél Debuts its Effective Skincare Range in Canada
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Revamped Beverage Marketing Platforms
Sprite Launches the It’s That Fresh Marketing Platform
Reusable Takeaway Packaging Pilots
VTT Launches Reuse Pilot for Ready Meal Packaging
Beauty Collaboration Platforms
Beautystreams Launches Its B2B Digital Hub Beautynexos Platform
Emotion-Led Household Brand Campaigns
Royale’s ‘There for All’ Campaign Emphasizes Daily Moments
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Renaissance-Inspired Curated Beauty Marketplaces
Rennaï Has Launched an E-Commerce Website
CPG-Focused Innovation Launchpads
Albertsons Companies is Running Its Innovation Launchpad
Celebrity-Supported Chef-Crafted Restaurant Concepts
goop kitchen is Expanding to New York City
Approachable Modern Cleaning Products
Oven Pride Debuted Three Products with Refreshed Branding
Cleaning Product Fragrance Expansions
Clean Cult Introduces New Scents for Its Products
Clean Beauty Platforms
Selfnamed — Private-Label Fulfillment With No MOQs
Luxury Mobility Platforms
Karma Automotive Launches On-Demand Luxury Driving Experience
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Pizza-Inspired Skincare Sets
Glow Hub’s Pizza My Glow Shares Brightening Solutions in a Fun Box
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
Canadian Beauty Relaunches
The Body Shop Canada Embraces Local Ownership Under New Leadership
Back-To-School Hygiene Campaigns
Lysol’s Latest Campaign is Titled 'The Story of SOMO'
Same-Day Personal Care Deliveries
Instacart Joins Forces with Lush Cosmetics on Same-Day Delivery
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Travel Grocery Delivery Services
The Grocery Delivery Airbnb Service Lets Guests Order in Advance
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Long-Term Premium Travel Partnerships
Via Carota Craft Cocktails & Blade Enhance Experiences
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Beauty Shopper Transports
Sephora & Lyft Media's Delivered to Beauty Sent Shoppers to Stores
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Seasonal Living-Focused Tea Subscriptions
Kiara Naturals is Expanding & Introducing a New Service
Beauty-Founder Delivery Experiences
Sephora Launches its 'Beautiful Deliveries' Campaign
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Takeout Meal Drone Deliveries
Deliveroo Drone Delivery is Taking to the Skies in Dublin, Ireland
Improved Fast-Food Delivery Platforms
McDonald's Announced a New Online Ordering Platform
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
Barrier-Boosting Soap Ranges
Lifebuoy is Evolving from Germ Protection to Science-Led Skin Health
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Virtual Student Snack Stores
Fizz and Gopuff Partnered to Offer Quick Access to Snacks and More
AI-Powered Grocery Apps
Tre'dish's Transparent Pricing Offers Real-Time, Geo-Targeted Comparisons
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Curated Grocery Platforms Rise
FirstClub Launches Its Curated Grocery Platform
Beauty-Branded Holiday Markets
L'Oréal Paris Partners with Toronto's Distillery Winter Village
Compassion-Focused Retail Concepts
Mrs. Meyer's Clean Day is Running a Compassion Store in Toronto
Advocacy Apparel Capsules
Freddie Shop Debuts a Capsule Collection Supporting PrEP Awareness
Mystery Cartoon Bodycare
Scooby-Doo x Lush Shares a New Scent Inspired by Scooby Snacks
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Seasonal Cocktail Solution Platforms
Lucas Bols Launches Its Stock Your Home Bar Incentive
Cold Ready-to-Sip Soups
DOZZ Soups are Crafted to Be Enjoyed Cold Right From the Can
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Super App Travel Features
Uber Added Hotel Bookings & Travel Tools at Its Go-Get Product Event
Video-First Food Ordering Experiences
CookUnity Acquired flavrs to Enhance Its Meal Service
Collaborative Packaging Development
UNITED CAPS Launches Live Packaging Co-Creation Sessions
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Embedded Lending Platforms
Adyen Launched SMB Financing Through Platforms
Emotional Delivery Campaigns
Shipt’s 'No Order Is Ordinary' Campaign Emphasizes Connection
Food-as-Medicine Platform Expansions
Fresh Connect Now Offers Four Benefit Cards and an App
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Startup Idea Newsletters
Easy Startup Ideas Delivers Business Roadmaps For Aspiring Founders
Social Travel Booking Platforms
TikTok GO Turns Creator Travel Videos Into Bookable Trips
Awareness-Raising Shoe Store Concepts
Soles4Souls Canada Highlights What's Important This Season
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Hygiene-Focused Disaster Relief Initiatives
Procter & Gamble Runs Its Tide Loads of Hope Program
Feature-Length Microsoaps
The Golden Pear Affair by Native Reimagines Soap Operas for Socials
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Romantic Delivery Service Bouquets
Deliveroo New Arrangements Collection Reflects Modern Romance
Urban Pod Networks
Glydways Launches Its Personal Pod Pilots & Backed by Khosla Ventures
Dairy-Focused Startup Accelerator Programs
California Milk Advisory Board & VentureFuel Partner
E-Commerce-Like Healthcare Platforms
General Medicine Has Secured $32 Million in Venture Funding
Attention-Grabbing Acne Tubes
Pure Daily Care Designed a New Product with TikTok Shoppers in Mind
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Hockey Athlete-Approved Menus
Uber Eats and Shake Shack Canada Worked with William Nylander
Startup Growth Strategies
The Virality Playbook Shares 350+ Proven Growth Hacks for Startups
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Parent Feedback-Driven Product Enhancements
GROWNSY Paid Attention to Parent Feedback in 2025
AI-Driven Platform Updates
Yelp Spring Product Release 2026 Introduces the Yelp Assistant
At-Home Smoothie Kits
Better Blend Expands into Direct-To-Consumer with Blendbox
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
Supportive Investment Initiatives
The Branded Agency Debuted a New Investment Arm — Snail Ventures
Startup Discovery Hubs
Launching.today Showcases New Projects from Entrepreneurs and Builders
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Nourishing Personality-Packed Combos
The New Summer Jamba Bundles Tap into Popular Personas
Street Food Noodle Dishes
Ben’s Original Just Added a Global Street Food Noodles Range
Robot Food Delivery Partnerships
Uber Eats and Starship Announced a Partnership for the UK market
AI Launch Pad Programs
NYC Economic Development Corporation Partners with Lightspeed
Ethical Clean Beauty Lines
Tai Beauty Group Has Expanded the Accessibility of Its Clean Beauty
Nourishing Community-Focused Initiatives
Fresh Thyme Market Expands Efforts During the Holidays
Grocery Budgeting Assistants
SproutAI Optimizes Household Grocery Spending in Real Time
Product Discovery Communities
MillionShip Turns Product Discovery Into A Playful Experiences
Hybrid Housing Platforms
Vidle Adds Blueground Inventory for Real-Time Mid-Term Housing Access
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Global Brand Refresh Systems
'Face the Future' Announces Rebrand With ShopTalk Studio
Health-Focused Food Activations
Abbott Marks Success with Its Healthy Food Rx Program
Autonomous Delivery Services
DoorDash and Waymo are Testing a New Service in Metro Phoenix
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Service-Backed Recommerce Platforms
Commonplace Launches Marketplace With Built-In Delivery
Robotaxi Membership Programs
Waymo introduces premium perks for frequent autonomous riders
Ready-Made Brand Marketplaces
Brands Like These Sells One-Off, Agency-Quality Brand Kits
Canadian Grocery Delivery Platforms
Tre'dish Offers Equitable and Affordable Groceries
Pizza Chain Evolution Strategies
Donatos Pizza Has Outlined a Series of Strategic Developments
Hyper-Local Guided Culinary Experiences
Tasty Tours Toronto Debuts New Guided Experiences
Hot-Pour Manufacturing System Expansions
SV Labs Aims to Help Global Brands Scale Faster
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Multi-Brand Snack Boxes
Bobby’s Expands its Delivery Capabilities with the ‘Brand Box’ Service
Experimental Soup Varieties
Crosse & Blackwell Surveyed Consumers for Product Feedback
CPG-Focused Service-For-Equity Models
Crave Ventures Has Formally Commenced Operations
Marketing Resource Directories
Viral Marketing Lab Curates Growth Tools And Resources For Founders
Charitable AIDS-Focused Medical Scrubs
HYPOTHESIS & (RED) Tackle HIV/AIDS Prevention & Treatment
Flexible Meal Delivery Brands
Daily Harvest Launches an Optional Subscription Model for 2026
Meal Delivery Brand Advantages
Clean Eatz Kitchen Signals to Its Advantages in the Market
Plant-Based Wellness Digital Storefronts
The Sisters of the Valley Debuts a New Digital Storefront
Civic-Led Buy Local Campaigns
City of Toronto Launches 'Love Local' Campaign to Support Businesses
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Microbiome Skincare Pharmacy Rollouts
Gallinée Launches Pharmacy Expansion with Shiseido