Even though there is no shortage of car commercials out there that are extremely innovative, entertaining and engaging, these examples of advertising in cars do not actually advertise the automobiles they take place in. Instead the cars are used as a vehicle for marketing.
For example, there are many safety-promoting organizations out there whose ads take place in moving vehicles, such as GoPro car crash campaigns, brutal distracted driving ads and driving selfie awareness ads. Others use the speed of cars to market the desirability of their product, like car chase chocolate ads and food-scented cabs. Some brands highlight the emotional element of cars, as seen in heartwarming cab-sharing campaigns, hangover-curing cab rides and vibrant road trip fashion ads. Of course, advertising in cars can also be used for dramatic effect, like Pepsi's reprisal car chase pranks.
27 Examples of Advertising in Cars
27
Vibrant Road Trip Fashion Ads
The Juicy Couture SS14 Campaign Stars Models Rosie and Emily
26
Driving Selfie Awareness Ads
These YASA Ads Show the Results of Taking a Selfie While Driving
25
Urban Explorer Fashion Ads
The DKNY Fall 2013 Ad Campaign Stars an Edgy Cara Delevingne
24
Test Drive Prank Ads
Watch What Happens When Jeff Gordon Pulls Stunts in this Pepsi Commercial
23
Car-Lounging Fashion Ads
The Pepe Jeans London SS14 Campaign Stars Behati Prinsloo
22
Collaborative Auto-Inspired Fashion
Barbour for Land Rover Clothing Brings the Best of Both Brands
21
Opposite Canine Experiences
Panasonic Nanoe Automotive Air Conditioning Campaign is Cleverly Cute
20
Skincare Diagnostic Buses
Shiseido's Bus Offers Women a Look into Their Skincare Future
19
Mini Makeover Taxi Rides
The Birchbox UK London Taxi Cabs Gives Free Rides and Beauty Touch-Ups
18
Unexpected Drive-Thru Pranks
The McDrive Surprise Delivered a Funny April Fool's Prank
17
Autobot Car Ride Campaigns
Ride Share Service Uber Now Offers Rides by Optimus Prime Truck
16
Brutal Distracted Driving Ads
This Ad Aims to Discourage Text Messaging While Driving
15
Beat-Up Cab Installations
This Promotional Marketing Stunt Takes an Axe to an NYC Cab
14
Hangover-Curing Cab Rides
The Kab-U-To Work Taxi Serves Soup, Orange Juice and Mints
13
Reprisal Car Chase Pranks
Pepsi Devises Another Jeff Gordon Prank to Prove That It's Real
12
Grocery-Covered Cars
The Tesco Car is Lined with Groceries
11
Theatrical Taxi Rides
This Friendly Cab Driver's Life Story Sounds Like the Plot of Othello
10
Bear-Patterned Olympic Taxis
The Chengdu 'Panda Cabs' Are a Hit with London Locals
9
Heartwarming Cab-Sharing Campaigns
This Coca-Cola Christmas Ad Encourages Sharing Taxi Rides
8
Anti-Abuse Taxi Rides
KAFA's Driving Change Campaign Makes for an Uncomfortable Taxi Ride
7
GoPro Car Crash Campaigns
Brenda Holmes Releases Footage of Her Son's Death to Promote Road Safety
6
Car Chase Chocolate Ads
This KitKat Ad Takes a Break from Life and Goes on a Police Chase
5
City-Searching Beer Ads
Heineken: The City Sets One Man on a Wild Goose Chase
4
Food-Scented Cabs
McCain Foods Gives You a Free Ride and a Free Jacket Potato
3
Artistic Camper Ads
This Kleenex Commercial Uses the Tissue To Create Dusty Rear Window Art
2
Electric Taxi Ride Savings
Nissan LEAF '6XCHEAPER' Campaign Demonstrate Affordability of EVs
1
Workout-Encouraging Taxis
Coca-Cola Chile Set Up Incentive to Exercise Inside Taxis
Related Ideas
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Automotive Twin Timepieces
Porsche Designs Watches That Mirror Its 911 GT3 Models
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Furniture-Honoring Campaigns
IKEA Wherever Life Goes Campaign Honors Furniture as Everlasting
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Authentic Mother's Day Commercials
Amazon Boxes Take Center Stage in a Heartfelt Campaign
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Telenovela-Inspired Safety Videos
Philippine Airlines Unveiled 'Care That Comes From The Heart’
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Cinematic Holiday Collection Campaigns
The Tod’s Holiday 2025 Collection Taps the Orient Express
Art Deco Show-Car Statements
The Mercedes-Benz Vision Iconic Blends 1930s Glamour with New Tech
Race-Spec Touring Cars
The BMW M3 Touring 24H Was Born from an April Fool's Joke
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Modern Backlit Signages
Toronto Sign Media Elevates Brand Visibility with Custom Illuminated Signs
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Authentic One-Of-A-Kind Supercars
ROYALMOUNT Spotlighted 20 Unique Supercars and Hypercars
Women-Centric Vehicle Designs
The Buick Envision Celebrates Human-Centred Innovation
City-Themed Luxury Fashion Campaigns
Burberry’s Back to the City Campaign Celebrates London
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Automotive Restaurants
Hyundai is Opening Backseat Bites, the UK’s First Restaurant Inside a Car
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
German Automotive Sports Partnerships
Audi Renews Its Partnership with Inter Miami CF
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Cinematic Soda Campaigns
Diet Coke and The Devil Wears Prada 2 Partnered for a New Campaign
Cinematic Auto Marketing Campaigns
Mazda Debuts the '5 Sides of the All-New CX-5' Film
Surreal Car Care Campaigns
Turtle Wax's You Are How You Car Reimagines Drivers as Their "Car-Self"
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Geo-Targeted Beauty Campaigns
It's a 10 Haircare Engages Uber Riders Going to Ulta & Sally Beauty
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
In-Car Gaming Collaborations
AirConsole x Audi Partner for Car Gaming, and Includes Pictionary
Bee Habitat Billboards
Disney x National Geographic Bee Billboards Double as Shelters
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Unconventional Vehicle Control Ads
BMW Launched its 'Heart of Joy' Campaign Featuring an Octopus
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Coffee-Inspired Auto Tours
Mazda Canada & Coffee Association of Canada Debut the Mazda Coffee Tour
Motosport-Inspired Bourbon Campaigns
Jim Beam Collaborated with the Cadillac Formula 1 Team
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Small Beer Billboards
Modelo Chose a Large-Scale Ad to Highlight Compact Modelito Bottles
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Human-Made Car Campaigns
The Coded Love Letter is a Porsche Short Film Made with Hidden References
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Soccer-Inspired Auto Campaigns
Valvoline Global Debuts the The Original Motor Oil. For the Driven
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Intense Elemental-Inspired Sportswear Spots
Columbia Introduced its 'Engineered for Whatever' Ad
Expanded Automotive Dealer Listings
Amazon Introduced New Brands on its Automotive Storefront
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Anime-Inspired Creative Campaigns
Canva Japan Launched Animated Commercial Films
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Auto-Branded Multimedia Experiences
Audi Haus Performance Art is Free, Forward-Thinking & Exciting
New Year-Focused Car Campaigns
Kia Boasts the Redesigned 2027 Telluride SUV in a Festive Campaign
Classically French Car Campaigns
Oui Oui Baguette by Renault Treated Drivers to Free Baguettes
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Artistic Auto Brand Activations
XPENG Highlights Its G6 SUV Model at London Art Fair
Celebrity-Endorsed Compact SUV Campaigns
Audi of America Debuts 'A Life of Yes' Campaign
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Miniature Billboard Ads
Little Canada's Mini Media Initiative Spotlights Brands on Tiny Billboards
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
Performance Tire Brand Campaigns
Goodyear Launched Its Fast Is In Us Global Eagle Tire Campaign
Animation-Themed Racing Merch
The Disney x Formula 1® Fuel the Magic Campaign is Character-Driven
Music-Based Car Campaigns
Toyota Indonesia Launched 'Toyota Lofi Drive Beats'
Hispanic-Focused Auto Campaigns
Genesis Motor America Debuts 'El Lujo Está En Ti'
High-Energy Chip Campaigns
Doritos Loaded Teams Up with Gordon Ramsay & George Russell
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Entertainment-Integrated Luxe Vans
Mercedes-Benz Introduces the Vision V with a Spacious Cabin
In-Car Spa Treatments
Hyundai's Spa in a Car Shares Complimentary 20-Minute Relaxation Sessions
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
In-Person Creativity Cafe Campaigns
The Made in Starbucks Campaign Spotlights Customer Creativity
GenAI Car Marketplace Ads
Carro's New Campaign Highlights Its AI-Enabled Car-Selling Process
Sequential Streaming Ad Series
Ford Launches 'Every Ground Is Our Proving Ground'
Subway Cabin Makeovers
British Airways NYC Subway Turns Commute into an In-Flight Experience
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Silent Nature Campaigns
Jeep Promotes Its Cherokee Hybrid with Quiet Wildlife Photography
Contextual Map Advertising Features
Apple Introduced Ads In Maps Through Apple Business
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Rideshare St. Patrick's Day Campaign
Uber and Mother Launched an Irish Exit Safe Ride Campaign
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
Hyperreal Safety Installations
Sunburnt Car by TBWA\Eleven Visualizes In-Car UV Exposure
Data-Driven Automotive Retailer Tools
Cars.com Debuts AI Video Tools, Hub Reporting & More
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Second-Screen Vehicle Sweepstakes
Kia Squares Engaged Sports Fans During the Big Game
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Tent-Integrated Pink Cars
Gustaf Westman Designs a Special Mercedes-Benz CLA Model
Logo-Based Health Campaigns
NHS Blood and Transplant Launches Logo Campaign for Blood Donations
In-Store Retail Media Networks
Raley's Expands Shopper Advertising Through Grocery TV
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
AI-Powered Native Video Ads
TripleLift Powers GUESS FRAGRANCES Big Game Campaign
Cheeky Auto Campaigns
Hyndai Presents the Entertaining and Practical He Got Money Campaign
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Neighborhood Storytelling Campaigns
Vitaminwater Expands Neighborhue with Community Mural Stories
Entertainment-Driven Direct Mail
Valpak and Hallmark Turn Mailers into Movie Experiences
Experiential Brand Roles
Lagunitas Recruits a Beer Roadie for the Iron Maiden Tour
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Car Recognition Tools
CarSnap Identifies Cars in Photos and Get Detailed Info Instantly
Calmly Dimmed Billboard Campaigns
Nescafé Joins Oglivy to Create the Decaf Billboards
Female-Led Automotive Adventure
Female Drivers Showcase the Pacifica's Real-World Versatility