Vibrantly outfitted in hot pinks, neon greens and more, the Juicy Couture SS14 ad campaign ushers in a ghetto chic style for the spring and summer seasons. Of course, the colorful outfits are made for the Venice Beach, California, crowd where the photoshoot happened to take place.
Shot by photography duo Inez van Lamsweerde and Vinoodh Matadin with art direction by Roi Elfassy and Ray Chang, the Juicy Couture SS14 ad campaign stars top models Rosie Huntington-Whiteley and Emily DiDonato. Styled by Carlyne Cerf de Dudzeele, the looks are made for women who want to make a statement in an edgy and feminine way.
Posing inside and outside convertibles, the Juicy Couture SS14 ad campaign takes place on a clear sunny day.