Actors, actresses, musicians, classic movie and music icons, TV celebrities, eccentric performers and even cartoon characters seem to be a more recurrent choice in fashion campaigns for fashion and cosmetic brands. From luxury brands like Louis Vuitton or Balenciaga, to more affordable brands like Pepe Jeans or Mango, celebrities are often chosen over models.
Although fashion brands have always been associated with celebs, this is a trend that has been growing over the last few years and is far more common nowadays.
Artists, especially cinema and TV stars, create a more direct connection with the viewer than supermodels. Perhaps it’s due to a role that we identify with or for a more approachable beauty than the intangible figures of supermodels. The campaigns are also more effective when there is an immediately recognizable figure in the ad - be it the hilarious Dame Edna or the charismatic Keith Richards, sexy Josh Hartnett or glamorous Erykha Badu.
Here are some of the best fashion campaigns with old, new and possibly upcoming icons!
50 Fashion Campaigns With Iconic Figures
49
Curvier Underwear Models
Eva Mendes for Calvin Klein Seductive Comfort
48
Re-Appearing Celebrity Hair
Jude Law No Longer Balding in Dior Homme Sport Ad
47
Scarlett Johansson Ties Up with Reebok
46
Fantastic Femmetographers
Alice Hawkins is a Master of Provocative Photography
45
Celebrity Perfume Ads
Josh Hartnett in Emporio Armani Diamonds for Men
44
Jane Fonda Hair Spray
L'Oreal Launching Co-Brands With Burned Out Celebs
43
Mixing Cinema & Advertising
Intimissimi Lingerie Featuring Monica Bellucci
42
Teens in Lingerie Ads
Peaches Geldof and Daisy Lowe for Agent Provocateur
41
Dior's Fairytale Inspiration
Midnight Poison Muse A Contemporary Cinderella
40
Disco Meets Bohemian Chic
Ashton Kutcher in Pepe Jeans London S/S 08
39
Racist Photoshopping
L'Oreal Denies Whitening Beyonce
38
Hippy Cowboy Fashion
Ashton Kutcher for Pepe Jeans London Fall 2008
37
Hip Hop Models
Erykah Badu for Tom Ford's 'White Patchouli' Perfume
36
Ad Ban Lifted
Eva Mendes Calvin Klein Obsession Ad Now on Web
35
Louis Vuitton Journeys Campaign
Celeb Shots by Annie Leibowitz
34
Kirsten Dunst For Miu Miu
Ad Campaign Spring/Summer 2008
33
Leggy Marc Jacobs Ad
Victoria Beckham In A Bag
32
Punk Hello Kitty Couture
Fashion Designer Couture To Promote MAC Hello Kitty Cosmetics
31
Father Daughter Ads
Sophia & Francis Ford Coppola for Louis Vuitton
30
Spouse Underwear Campaigns
Victoria Beckham Follows David in Emporio Armani Underwear Ads
29
Chanel Eau Premiere
No. 5 Re-Vamped
28
China Doll Gladiator Fashion
Jennifer Connelly for Balenciaga
27
Eau de Pop Stars
Justin Timberlake in Play by Givenchy Fragrance Ads
26
Celebrity Jewelry Models
Sharon Stone for Damiani
25
Celeb Watch Models
Charlize Theron For Breil Milano
24
Rocker Chic Matte Nail Polish
KO Flatte by Knock Out Cosmetics For Girlie Goth Nails
23
Soccer Players as Strippers
David Beckham Shows Armani He Has Balls
22
Deja Vu Ads
Claire Danes Strikes a Drew Barrymore for Gucci Jewelery
21
Tattoo Inspired Makeup
Kat Von D Promotes Badass Cosmetics For Sephora
20
Superstar Fashion Ads
Madonna in Louis Vuitton 2009 Campaign (UPDATE)
19
Screen Siren Cosmetics Ads
Scarlett Johansson Channels Marilyn Monroe for Dolce & Gabbana
18
Victoria Beckham Gets Goofy For Campaign
Marc Jacobs Ads II
17
Unexpected Ad Campaigns
Lindsay Lohan Dons Jeans and Streetwear for Fornarina
16
BeBe Celeb Star
Eva Longoria for Sportswear
15
Heritage Marketing
Foster Grant Uses Senior Raquel Welch to Promote Glasses to Old People
14
Fellini-Inspired Ad Campaigns
Katie Holmes Plays With Fire For Miu Miu (UPDATE)
13
Boomers in Print Campaigns
Jerry Hall Sizzles in Ads for Chanel Accessories
12
Core Value Ad Campaigns
Sean Connery Goes Back to Basics for Louis Vuitton
11
Chanel Cruise Collection
Featuring Rinko Kikuchi
10
Cross-Dressing Brand Reps
Dame Edna Launches Limited-Edition MAC Cosmetics Collection
9
Seniors in Fashion Ads
Lauren Hutton, 65, for Mango
8
Chanel's New Ads
Keira Knightly For Coco Mademoiselle
7
Swearing Spokeswoman
Diane Keaton Drops F Bomb for L'Oreal
6
Big Bird-Inspired Cosmetics Ads
Fergie is Feathery in MAC's Viva Glam VI Lip Gloss Campaign
5
Robotic Models
Charlotte Gainsbourg for Balenciaga
4
Designer TV Spots
Matthew McConaughey for Dolce & Gabbana
3
Ads With Classic Couples
Goobers Compares PB & J's to JFK and Jackie O
2
Glamvertising in Hitchcock Inspired Ads
Christina Aguilera for Stephen Webster
1
Actress to Model
Kylie Minogue For TOUS
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Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Vibrant Footwear Retro Campaigns
Jack Grealish Stars in the Latest PUMA Palermo Campaign
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Actress-Starring Clog Campaigns
The New MCM x Crocs Campaign Stars Lindsay Lohan
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Colorful Ambassador-Led Global Campaigns
Vans Recently Launched the This is Off the Wall Campaign
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Stylish City-Inspired Collections
Paris and New York Inspired Dior's 2024 Collection
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Fashion Legend Barbie Dolls
Barbie Celebrates Fashion Icon Claudia Schiffer with New Doll
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Filmic Curated Closets
Stitch Fix's Main Character Closets Provide Nostalgic Style Inspiration
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Luxury Lingerie Campaigns
Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Celebrity-Spotlighting Menswear Campaigns
BTS member Suga Stars in Valentino's Latest Campaign
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Classic Heritage-Inspired Fashion Lines
Laura Ashley Collaborates with Joanie on a 29-Piece Line
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Actor-Starring Collaborative Fashion
The Elder Statesman and UGG Join Forces on a Capsule
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Filmmaker-Inspired Apparel Collections
Uniqlo Reveals a Collection Featuring Sofia Copolla
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Iconic Shoe Campaigns
Amina Muaddi's Fall/Winter 2023 Campaign Ushers in 'New Icons'
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Iconic Singer-Starring Campaigns
Saint Laurent and Diana Ross Tease a Partnership
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Musician-Fronted Luxury Fashion Campaigns
Jacquemus Launched a Campaign Featuring Bad Bunny
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Ambassador-Focused Footwear Campaigns
Vans Launches a New Campaign for its OTW Line
Celebrity-Designed Street Fashion
Victoria Beckham Partners with Mango on a New Collection
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Quilted Jewelry Campaigns
Chanel's Coco Crush Campaign Stars K-Pop Star Jennie
Rapper-Starred Fall Fashion Campaigns
Mallet London Taps Ghetts for Local Legends Campaign
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Sophisticated Footwear Campaigns
Miu Miu and Church Introduce Their Second Collaboration
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Charismatic Traditional Spring Fashion
Charles Jeffrey LOVERBOY Drops STATANT PASSANT RAMPANT
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Elegant Fashion Shows
Naomi Campbell and PrettyLittleThing Collaboare for New York Fashion Week
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Celebrity-Led Underwear Campaigns
Calvin Klein's Spring 2024 Campaign Taps Jeremy Allen White
Iconic Artist-Adorned Jeans Lines
The Lee x Jean-Michel Basquiat Capsule is Effortlessly Stylish
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Romance-Inspired Jewelry Campaigns
Balmain's Campaign is Shot by the Talanted Olivier Rousteing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Rapper-Starred Streetwear Campaigns
Loyle Carner Stars in New Always Do What You Should Do Series
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Inaugural Luxury Furniture Brands
Karl Lagerfeld‘s Namesake Brand Announces a New Furniture Line
British Singer-Starred Fashion Campaigns
JW Anderson's Latest Campaign Stars Singer Bakar
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Purpose-Driven Celebrity Fashion
Atelier Jolie is Angelina Jolie's Own Design Label
Iconic Touring Artist Makeup
Madonna's Makeup Collaboration Celebrates Her Iconic On-Stage Looks
Musician-Featuring Footwear Campaigns
Deyaz Figures in Dr. Martens' Summer 2023 Campaign
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Cult Movies-Inspired Graphic Streetwear
Place+Faces Presents the Film Club Collection
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Comfortably Chic Capsules
PrettyLittleThing and Molly-Mae Hague Debut the Modern Muse Series
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Cairo-Based Streetwear Lookbooks
Unknown Taps Rapper Unknown T to Star in its New Campaign
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Designer Hometown-Honoring Campaigns
Andreas Kronthaler Aids the Vivienne Westwood FW23 Campaign
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
LA-Inspired Spring Collections
7 For All Mankind Debuts the 'Forever LA, Forever Mankind' Campaign
British Highway-Inspired Fall Fashion
JORDANLUCA Presents a New Capsule for the FW23 Season
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Cargo-Honoring Fashion Campaigns
Peachy Den Highlights its Mimi Cargo Pants in a Campaign
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Celebrity-Starring Skincare Ads
Peter Thomas Roth Recruits Lindsay Lohan for its New Campaign
Inclusive Chosen Family Campaigns
Calvin Klein's 'This Is Love' Campaign Emphasizes True Family
Influencer-Starring Fashion Campaigns
PrettyLittleThing Debuts a New Campaign with Cindy Kimberly
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes