The top 2023 hair trends treated consumers to innovative hair care products like seven-second hair rinses, problem-solving microdart patches for ingrowns, and cutting-edge appliances for scalp support and specific hair types.
Beyond their usual shampoos, conditioners and styling products, consumers are reaching for all-in-one, multi-benefit treatments like EVA NYC's Magic Mane 10-in-1 Shine Mask and DevaCurl's Mist of Wonders, a leave-in curl spray that boasts 12 benefits.
Additionally, consumers with all hair types are streamlining their hair care routines with pre-wash treatments, no-rinse balms and in-shower hair glosses to effortlessly enhance the health and shininess of their strands.
Read what’s next in the world of hair care with Trend Hunter’s 2024 Trend Report.
Top 100 Hair Trends in 2023
100
Anti-Shedding Hair Oils
Mielle Expands Sea Moss Collection with an Anti-Shedding Scalp & Hair Oil
99
Molecular Repair Hair Oils
K18's Hair Oil Boosts Shine While Reducing Damage & Frizz
98
Inclusive Gaming Hairstyles
Sims 4 Growing Together Features Black Hairstyles by Lacy Redway
97
Micro-Misting Hair Loss Devices
The Rootique DUO Finely Spreads Hair Tonic Over the Scalp
96
Rice Water Haircare Treatments
INALA's Power Potion Contributes to Scalp and Hair Health
95
Glassy-Smooth Hair Sprays
The Color Wow Dream Coat Spray Has Award-Winning Waterproofing Tech
94
Thickening Scalp Serums
This Targeted Scalp Serum Supports Menopausal Women
93
Nourishing Hair Growth Kits
Noughty Haircare's 'Get Set, Grow' Kit Boasts 97% Natural Ingredients
92
Honey-Powered High-Performance Haircare
COCO & EVE Launch the Youth Revive Collection
91
Vegan Keratin Hair Care
Babe Original Introduces Glossy Rinse Just in Time for Summer
90
Multifunctional Clean Deodorants
Ingrown Deodorant Targets Sweat, Hair and Discoloration
89
Cheeky Anti-Dupe Haircare
Olaplex Dupes the Dupers on Tiktok with Oladupé
88
Intensely Hydrating Hair Masks
JVN's New Intense Hydration Mask is Soothing and Effective
87
Curl-Enhancing Hair Oils
4U by Tia's Multi-use Hair Oil Features a Patented Silicone Alternative
86
Reparative Haircare Dupes
Oladupé Highlights the Original Olaplex's Inimitable Formula
85
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
84
Smart Scalp Care Devices
Dr. Finger Volume Booster ver. 2.0 is a CES 2023 Beauty-Tech Innovation
83
Rosemary-Infused Haircare
Carter+Jane's ScalpFix is Jam Packed with Rosemary Oil and Water
82
Curl-Focused Blow Dryers
Tracee Ellis Ross Debuts a New Hair Dryer Under PATTERN Beauty
81
Ceramide Hair Serums
Common Heir Debuted the 2% Ceramide Barrier Boost Serum
80
Gilded Hair Collections
Zara Hair's Debut Collection Shares Gold-Themed "Makeup for Hair"
79
7-Second Hair Rinses
This Post-Shampoo Hair Rinse Works Fast to Transform Hair
78
Hair Density-targeting Men's Ranges
Jack Black Expands Its Men's Hair Care Collection
77
Ingrown Microdart Patches
Fur Created an Ingrown Hair Innovation That Clears Bumps in Hours
76
Thickening Hair Patches
The Superpower Thickening Hair Patches Fight Thinning at the Temples
75
Mullet-Only Salons
Foxy Bingo Opened Dirty Gertie’s Mullet Salon for a Limited Time
74
Hair Removal Handsets
The Ulike AIR3 Simplifies Stubborn Hair Removal
73
Tribute-Paying Skincare Releases
Yves Rocher Celebrates the Anniversary of Its Monoï Collection
72
Mullet Haircut Giveaways
Fritos and Floyd's Barbershop is Offering 1,000 Free Mullet Haircuts
71
Innovative Hair Dryers
COSHARE Superflow1 Hair Dryer is Powerful and Adjustable
70
All-Natural Scalp Serums
The A22 Biotin Boost Hair + Scalp Serum Has 100+ Proven Actives
69
Stem Cell Shampoos
Act+Acre's Scalp-Supporting Shampoo Features Caffeine & Swiss Apple Stem Cells
68
Self-Adjusting Hair Removal Devices
The Foreo Peach 2 is a Powerful, Fast Hair Removal Solution
67
Oil Control Haircare Collections
Oribe's Serene Scalp Oil Control Range Addresses a Common Concern
66
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
65
One-Day Hair Color Kits
The Barbie x Hally Temporary Hair Colors Create Vibrant Wash-Out Looks
64
Creator-Backed Brand Expansions
Brad Mondo’s Xmondo Hair Color Line Expands to Sally Beauty Stores
63
Skin-Caring Anti-Dandruff Haircare
Kérastase's Symbiose Line Forms a Complete Scalp Care Routine
62
Co-Branded Blond Hair Care Kits
The Blondme x Barbie Collection Helps Fans Achieve Classic Looks
61
Wet-to-Dry Hair Straighteners
The Dyson Airstrait™ Has No Hot Plates for No Heat Damage
60
Low-Maintenance Leave-In Treatments
Briogeo's Science-Backed Leave-In Visibly Improves Split Ends
59
Natural Haircare Collaborations
SELV Rituel & Salon Chez Marcus Debut Nourishing Haircare Products
58
Data-Driven Hair Health Platforms
OurX Delivers Personalization to Textured Hair Consumers
57
Squeezable Anti-Dandruff Products
Head & Shoulders Debuts an Anti-Dandruff Shampoo in a New Bottle
56
Hair Loss-Focused Haircare
XYON Health Boasts a Line of Over-the-Counter Hair Loss Solutions
55
Waterless Conditioner Drops
Concentrated Conditioner Drops Take the form of Water-Free Tablets
54
Skincare-Inspired Haircare
Dove's Love Your Hair Collection Supports Six Different Hair Profiles
53
Purple Toning Solid Shampoos
Kitch Created a World-First Toning Solid Shampoo with Biotin
52
Massaging Scalp Cleansers
Drybar's Crown Tonic Pre-Shampoo Packaging Has Built-In Soft Spikes
51
CBD Self-Care Brands
MeMeMe is a Gender-Neutral CBD Brand with a Focus on Gen Z
50
Workout-Specific Haircare Series
Ahimsa Haircare Boasts a Range of Targeted Haircare Formulas
49
Fibrous Hair Masques
The EverPure Simply Clean Elastic-Fiber Masque Makes a Web of Moisture
48
Bond-Building Hair Boosters
Unbreakable Bonds Mixing Drops Add Strengthening Properties to Stylers
47
Annatto Hair Oils
British M's Annatto-Based Hair Oil Adds Nourishment, Strength & Shine
46
Hair Volumizing Tools
VOLOOM Generates Enduring Volume and Structure
45
Smoothing Compact Hair Dryers
The CHI VIBES So Smooth Hair Dryer Launched in Time for Fall
44
Usable Human Hair Materials
Green Salon Collective is Revolutionizing the Biomaterial World
43
Nutrition-Focused Hair Brands
Contents Hair Care Boasts Highly Natural Formulas
42
Compact Face Shavers
The Handyman by Manscaped is a Foil Shaver for Grooming on the Go
41
10-in-1 Hair Masks
EVA NYC's Magic Mane Shine Mask is Hydrating, Detangling and More
40
Beautifying Rice Water Tonics
Inala's Triple Threat Tonic is a Multi-functional Skincare Product
39
Tea-Scented Back Waxes
Twisted Tea Created Wax That Smells Like Its Original Hard Iced Tea
38
Botanical Sulfate-Free Haircare
Yves Rocher Launches Six New Haircare Lines for Every Hair Need
37
Vinegar Hair Rinses
Hip Chic Boasts Two Innovative Hair Rinses, Powered by Apple Cider Vinegars
36
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
35
Wellness Haircare Brands
The FREEWELL Power Gloss is a Revolutionary Hair and Scalp Treatment
34
Intensely Hydrating Hair Treatments
Joico Canada's K-Pak Intense Hydrator Treatment is Luxurious
33
Reconciliation-Focused Brand Campaigns
Lush is Introducing the Limited-Edition #92 Shampoo Bar
32
Opulent Parisian Haircare Collections
Guerlain Launches its First Commercial Haircare Line
31
Moisturizing Haircare Lines
Moroccanoil Launches the New Airy Moisture Haircare Line
30
Renewing Rosemary Haircare
This Camille Rose Collection Focused on the Benefits of a Healing Herb
29
Prickly Pear-Infused Hair Serums
The Replenish Ceramides + Blueberry Barrier Repair Serum Launched
28
Hair-Nourishing Protein Creams
Miribel Naturals' Powerhouse Protein Cream Revitalizes the Hair
27
Rapid Damage Repair Haircare
Wella's Ultimate Repair Miracle Hair Rescue Replenishes in 90 Seconds
26
Wavy Haircare Systems
Rhyme & Reason's Three-Step Wave Regime Supports an Underserved Hair Type
25
Health-Boosting Hair Volumizers
This Hair Volumizer Features Innovative Non-Drying Technology
24
10-in-1 Leave-in Conditioners
Andrew Fitzsimons' Versatile Leave-in Conditioner Protects the Hair
23
Volume-Boosting Haircare Formulas
JVN's Embody Volumizing Foam Presents the Ultimate Frizz Control
22
Shampoo Bar Concepts
The Shampoo Bar by Lush Offers Wash and Style Services
21
Silver Hair-Inspired Brands
SILVERING is a New Women-Owned Canadian Beauty Brand
20
Microneedling Scalp Pens
Seleia's Scalp Luxe ST Delivers Active Ingredients Straight to the Scalp
19
Minimal-Ingredient Dandruff Shampoos
Head & Shoulders BARE is Made with Just Nine Ingredients
18
Protective Hair Gel Glosses
Bread's Hair-Gel Locks in Natural Coily, Wavy and Curly Patterns
17
Piña Colada-Inspired Beauty Collections
WEN Hair & Body and Chaz Dean Introduce a New Playful Line
16
Concentrated Leave-On Hair Serums
Briogeo's Destined for Density™ Peptide Hair Serum is Powerful
15
Thin Hair-Friendly Haircare
Ceremonia Introduces the 'Weightless' Shampoo and Conditioner Duo
14
Haircare Take-Back Initiatives
Aveda's Take-Back Program and Refillable Pouches Help Reduce Waste
13
Replenishing Overnight Hair Serums
Aveda's 99% Naturally Derived Serum Was Inspired by Skincare
12
Nourishing Hair Gels
Ceremonia's Clean Hair Gel with Pequi Oil Boosts Shine & Reduces Frizz
11
Skin-Caring Hair Brands
Hair Proud is a New Brand That Taps into the "Skinification" of Hair Care
10
Gentle Plant-Based Haircare
Innersense's Clarity Hairbath and Conditioner Soothe and Comfort
9
Net-Zero Salons Programs
L’Oréal's Net Zero Salons Programme Helps to Reduce Carbon Emissions
8
Limited-Edition Haircare Tools
LADUORA Debuted the Pink Peony DUO, a Pod-Based Hair & Scalp Device
7
Growth-Boosting Hair Masks
This Deep Conditioning Hair Mask Helps to Support Healthy Hair Growth
6
AI Hair Analysis Tech
MYAVANA Debuted the Future of Hair Care at CES 2023
5
Stem Cell Scalp Serums
Act+Acre's Scalp Growth Serum Features 2% Swiss Apple Stem Cells
4
Updated Haircare Product Lines
Tresemmé Unveils its New Packaging Design and Formula
3
Metal Detox Concentrated Oils
L’Oréal Professionnel Metal Detox Concentrated Oil Will Launch Feb 1
2
Clean Botanical Shampoos
The Roz Foundation Shampoo is Powered by Simple Strengthening Ingredients
1
Celebrity-Backed Hair Masks
Florence by Mills' Mane Character Vibes Hydrating Hair Mask Heals Ends
Related Ideas
Squalane-Powered Liquid Primers
e.l.f. Cosmetics Recently Released this Lightweight Liquid Primer
Glassy-Smooth Hair Sprays
The Color Wow Dream Coat Spray Has Award-Winning Waterproofing Tech
Nourishing Hair Growth Kits
Noughty Haircare's 'Get Set, Grow' Kit Boasts 97% Natural Ingredients
Honey-Powered High-Performance Haircare
COCO & EVE Launch the Youth Revive Collection
Vegan Keratin Hair Care
Babe Original Introduces Glossy Rinse Just in Time for Summer
Intensely Hydrating Hair Masks
JVN's New Intense Hydration Mask is Soothing and Effective
Reparative Haircare Dupes
Oladupé Highlights the Original Olaplex's Inimitable Formula
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Hair Density-targeting Men's Ranges
Jack Black Expands Its Men's Hair Care Collection
Limited-Edition Make-Up Bundles
This Cheekbone Beauty Bundle Boasts the Brand's Boldest Products
Innovative Hair Dryers
COSHARE Superflow1 Hair Dryer is Powerful and Adjustable
Stem Cell Shampoos
Act+Acre's Scalp-Supporting Shampoo Features Caffeine & Swiss Apple Stem Cells
One-Day Hair Color Kits
The Barbie x Hally Temporary Hair Colors Create Vibrant Wash-Out Looks
Data-Driven Hair Health Platforms
OurX Delivers Personalization to Textured Hair Consumers
Holiday Hair Repair Kits
The Olaplex Holiday 2023 Collection Offers Products for All Hair Types
Hair Loss-Focused Haircare
XYON Health Boasts a Line of Over-the-Counter Hair Loss Solutions
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
Ionic Technology Hair Stylers
The Glow Styler Has a Cordless Design for Easy Hair Styling
Toy-Inspired Haircare Products
The CHI x Barbie Totally Hair Collection is Celebratory
Sustainable Men's Shampoo
Bulldog Launches Sustainable Shampoo Line for Men's Hair and Scalp Care
Three-in-One Hair Leave-In Mists
VERB Recently Launched the Purple Leave-In Mist
Annatto Hair Oils
British M's Annatto-Based Hair Oil Adds Nourishment, Strength & Shine
Glossy Pre-Wash Haircare
dae's Stargloss Shine Treatment is Infused with Prickly Pear Seed Oil
Hair Volumizing Tools
VOLOOM Generates Enduring Volume and Structure
Smoothing Compact Hair Dryers
The CHI VIBES So Smooth Hair Dryer Launched in Time for Fall
Graphene-Infused Neck Pillows
The MONAPILLOW is Designed to Regulate Temperatures While Asleep
10-in-1 Hair Masks
EVA NYC's Magic Mane Shine Mask is Hydrating, Detangling and More
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Tea-Scented Back Waxes
Twisted Tea Created Wax That Smells Like Its Original Hard Iced Tea
Effective Moisturizing Skincare Collections
Aveeno®'s Daily Moisturizing Collection is Affordable
Wellness Haircare Brands
The FREEWELL Power Gloss is a Revolutionary Hair and Scalp Treatment
Intensely Hydrating Hair Treatments
Joico Canada's K-Pak Intense Hydrator Treatment is Luxurious
Opulent Parisian Haircare Collections
Guerlain Launches its First Commercial Haircare Line
Color-Changing Body Waxes
Wakse's Metamorphic Lava Hard Wax Beans Go from Black to Orange
Intensely Hydrating Haircare Products
JVN's Hydrating Conditioner & Shampoo are Performance-Driven
Intimate Female Care Products
My Girl Wellness is a Leading Brand in the Field of Intimate Care
Moisturizing Haircare Lines
Moroccanoil Launches the New Airy Moisture Haircare Line
Hair-Nourishing Protein Creams
Miribel Naturals' Powerhouse Protein Cream Revitalizes the Hair
Olive Oil Skincare Washes
Etiket Introduces Wonder Valley to Its Luxurious Lineup
Targeted Body Care Oils
Bushbalm's Soothing Body Care Oils Tackle Bumps, Ingrown Hair & More
Rice Water-Powered Hair Treatments
Inala's Reset Rinse is a Weekly Scalp and Hair Treatment
Customizable Performance Haircare
Function of Beauty PRO Delivers Customization on a Mass Scale
Summer Hair Removal Capsules
Nair's Summer Collection Will Keep Pesky Hairs Away for Smooth Skin
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
DIY Waxing Kits
Sliick by Salon Perfect Brings Salon-Grade Waxing Sessions to One's Home
Chewable Hair Treatments
Hers' Minoxidil + Biotin Supports Thicker, Fuller Hair
Piña Colada-Inspired Beauty Collections
WEN Hair & Body and Chaz Dean Introduce a New Playful Line
Mexican-Owned Prebiotic Sodas
Mayawell's Better-for-You Sodas Celebrate Their Heritage
Tranquility-Focused Lifestyle Brands
Özemi Beauty Boasts Calming Incense Sticks, Candles & More
TCM-Inspired Hair Vitamins
This Hair Growth Vitamins Kit for Women Addresses Root Causes
Elegant Limited-Edition Shampoo Sets
VERDY Collaborates with MARO on a Cartoon-Inspired Set
Prebiotic Haircare Products
Straand Boasts the Crown Cleanse Shampoo & the Crown Boost Conditioner
Comprehensive Face Kits
Jack Black's Face the Day Boasts Targeted Men's Skincare
Low-pH Densifying Shampoos
The Nue Co.'s SUPA THICK SHAMPOO Supports the Scalp Microbiome
Limited-Edition Haircare Tools
LADUORA Debuted the Pink Peony DUO, a Pod-Based Hair & Scalp Device
Nutrient-Rich Brow Serums
The NULASTIN Brow Shape Altering Serum Helps Users Achieve Fuller Brows
Festively Scented Body Waxes
Wakse Debuted a Trio of Seasonally Inspired Hard Wax Beans
Men's At-Home Color Kits
Cleverman Launches 8 New Hair & Beard At-Home Color Care Kits on Amazon
Valley-Inspired Hydrating Skincare
Maude Circle International Introduces Apripure Cosmetics
Women-Led Toronto Wax Bars
WAXON Laser + Waxbar's Expansion Bolsters Female Entrepreneurship
Limited-Edition Advocacy Soaps
Dr. Bronner's Castile Liquid Soaps Inspire Action to Save Orcas
Functional Haircare Oils
Sky Organics Haircare Products Have Beneficial Ingredients
Post-Wax Soothing Oils
Parissa’s Ultra Soothe Oil Helps Soothe Skin Post-Wax
Oat-Powered Hair Color Shampoos
Aveeno's Soothing Blackberry Quinoa Protein Blend Builds Strength
Complimentary Fries Promotions
This Carl's Jr. and Hardee's Fries Promotion Marks National Fry Day
Dewy Skincare Kits
The DEWY SKIN KIT by Grown Alchemist is a Sephora-Exclusive
Collaboration Matcha Dry Shampoos
IGK x Chamberlain Coffee Matcha Dry Shampoo is Limited-Edition
Soothing Hyaluronic Balms
Miracle 10 Skincare Introduces Soothe to Its Lineup
Inclusive Baby Hair Care
Proudly's Hair Care Collection Supports the Needs of Black & Brown Babies
Nutrient-Infused Braiding Extensions
Nourie's Plant-Based Braiding Hair is Coated with Actives
Proprietary Hair Loss Solutions
Happy Head Hair Growth Solutions Use Clinically Proven Ingredients
Collagen-Enhanced Sparkling Teas
RA.D8 is a Beautifying Collagen Supplement Beverage
Indigenous-Supporting Cosmetics Brands
Cheekbone Beauty Drives its Loyalty Program with Good Deeds
Men's Curl Crèmes
Wavy's Everyday Curl Crème Delivers Curl Care for Men
Plant-Powered Performance Haircare
GK Hair Shampoos and Conditioners are Now Vegan
Three-Step Hair-Thickening Systems
The Nutri-Ox System for Thinning Hair is Fast-Acting
Curl-Specific Dry Shampoos
DevaCurl's Dry No-Poo! Has a Unique Dual Spray Nozzle
Reparative Haircare Treatments
The LolaVie Intensive Repair Treatment Reduces Hair Breakage
Curl-Defining Hair Creams
Miribel Naturals' Dreamy Hair Cream Promises to Tame Frizz
Reparative Blow Dry Mists
The Olaplex Volumizing Blow Dry Mist Provides Buildable Volume
Concentrated Onion Skincare
The Onion Newpair B5 Ampoule Soothes with 85% Red Onion Extract
Euccalyptus-Infused Clarifying Shampoos
The Ashley Marie Collection Boasts this Clarifying Shampoo
Complete Hair Extension Kits
BELLAMI Revolutionizes Hair Extension Care Industry
Tranquility-Inspired Lifestyle Collections
Dans Un Jardin's Kälm Capsule is Thoughtful and Serene
Curl-Boosting Haircare Products
The Colorproof Curl Collection Simplifies Curly Haircare
Male Personal Care Collections
Bath & Body Works Has Officially Launched its First Men's Line
Nourishing Seaweed Haircare
The Bb.Seaweed Collection is Infused with Kelp & Microalgae
Nourishing Serum Foundations
This Skin Tint Foundation Blurs the Line Between Makeup & Skincare
Reality TV Star Partnerships
Xyon Health Inc Recently Announced Its Partnership with Jax Taylor
Performance-Driven Hair Growth Serums
Actsyl Seeks to Promote Maximum Hair Growth & Thickness
Quick Repair Hair Masques
The Glossing Hair Masque Shares Provides Repair in Minutes
Multi-Functional Grapefruit Shampoos
Neutrogena's Healthy Scalp Shampoo Cleanses and Exfoliates
Science-Backed Styling Services
Hush Launches an Exclusive Styling Service for its Clients
Three-Minute Hair Masks
This Sisley-Paris Hair Care Mask Preserves Hair Color for Longer
Cream-Based Hair Colors
GK Hair Juvexin Cream Color Delivers Vibrant Results & Hair Care Benefits
Nourishing Hair Gels
Miribel Naturals' Silky Smooth Flaxseed Gel Boasts Good-for-You Ingredients
Livestream-Enabled Food Vouchers
Twitch Teams Up with Capcom for the Launch of Street Fighter 6