Crown Tonic is the newest product from Drybar and it takes the form of a pre-shampoo scalp-balancing cleanser. This hair care product is optimized to boost the condition of the scalp and promote longer-lasting blowouts. With a probiotic complex that rebalances the microbiome, this formula is effective for targeting oil and flakes as a result of dryness. Additionally, this balancing, scalp-soothing solution helps to seal in hydration for up to 24 hours, all the while sharing the invigorating scent of ginger, mint and sandalwood.
For this pre-shampoo scalp-balancing cleanser, Drybar opted for Cosmogen’s Maxi Squeeze’n Detox packaging, which takes cues from a scalp massager. These soft spikes make it easy to apply the product straight from the squeezable tube and the applicator is removable, reusable and recyclable at the end of its usable life.
What Makes This Trend Stand Out
- Probiotic Hair Care
- Opportunity for brands to create hair care products that incorporate probiotics to balance the scalp microbiome and promote hair health.
- Scalp Massaging Packaging
- Innovative packaging designs with built-in soft spikes or massagers to enhance the application and effectiveness of scalp care products.
- 24 Hour Hydration
- Demand for hair care products that provide long-lasting hydration to the scalp and hair for up to 24 hours.
Sectors Adopting This
- Hair Care
- Hair care brands can tap into the trend of pre-shampoo scalp-balancing cleansers with probiotics and innovative packaging designs to stand out in the market.
- Packaging
- Opportunity for packaging companies to develop new designs with built-in massagers or soft spikes to enhance the application and effectiveness of scalp-care products.
- Beauty & Personal Care
- Innovative hair care products with probiotics and long-lasting hydration can disrupt the beauty and personal care industry, catering to consumers who prioritize scalp and hair health.
