The Montreal-based wellness brand SELV Rituel and Salon Chez Marcus recently launched a collection of nourishing haircare products designed to make your hair feel softer, stronger, and shinier during the winter months. The SELV x MARCUS Collection boasts three special formulations, including the Nourishing Hair Oil, the Pre-Shampoo Serum, and an exclusive Eucalyptus & Rosemary Stimulating Hair Mist. Each product supports one's hair in different ways—while the hair oil hydrates and boosts shine, the pre-shampoo serum features many vitamins that will strengthen overall hair health. The mist, on the other hand, contributes to hair growth and relieves any irritation that might be present on the scalp.
All nourishing haircare products in the SELV x MARCUS Collection are made in Quebec with all-natural, high-quality ingredients. The offerings are vegan, as well.
Image Credit: SELV Rituel
Why This Trend Is Growing
- Natural Haircare Products
- Opportunity for disruptive innovation in creating more effective and sustainable natural haircare products for diverse hair types.
- Collaborative Brand Partnerships
- Opportunity for disruptive innovation in collaborative partnerships within the beauty industry to create unique and diverse product lines.
- Sustainable and Vegan Beauty Products
- Opportunity for disruptive innovation in developing sustainable and vegan beauty products that offer effective solutions to common beauty concerns.
Industries Being Reshaped
- Beauty and Personal Care
- Developing natural, sustainable, and vegan beauty products that cater to diverse hair types and addressing common hair concerns.
- Wellness
- Incorporating natural, sustainable, and effective haircare products into wellness routines.
- Hospitality
- Partnering with wellness and beauty brands to offer high-quality haircare products to guests in hotels and resorts.
