The cross-branding articles in the cluster below all highlight the ways in which supercar manufacturers have branched out into other industries to create luxury products that successfully reinforce their brand.
In a 2007 interview Jeremy conducted with Marco Morosini, the designer for Ferrari, Morosini stressed the importance of extending one's own design boundaries into multiple industries and categories to truly innovate.
The supercar cross-branding products you'll find below include designs from Ferrari, Porsche, Lamborghini, and Bentley--brands that have managed to stay afloat through times of economic boom and bust.
40 Examples of Supercar Cross-Branding
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Footwear and Driving
Supercar Spring Shoes
Nokia Vertu Ferrari Phone
Porsche Design Mobile Phone P'9521
From Porsche Sleds to Ferrari Segways
By: Marissa Brassfield - Published: Apr 10, 2009