From Porsche Sleds to Ferrari Segways

By: Marissa Brassfield - Published: Apr 10, 2009
The cross-branding articles in the cluster below all highlight the ways in which supercar manufacturers have branched out into other industries to create luxury products that successfully reinforce their brand.

In a 2007 interview Jeremy conducted with Marco Morosini, the designer for Ferrari, Morosini stressed the importance of extending one's own design boundaries into multiple industries and categories to truly innovate.

The supercar cross-branding products you'll find below include designs from Ferrari, Porsche, Lamborghini, and Bentley--brands that have managed to stay afloat through times of economic boom and bust. Stats for 39 Examples of Supercar Cross-Branding Trending: Older & Average
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Concept: 39 Examples Of Supercar Cross-Branding
Related: 143 examples / 110 photos
Segment: Males, 18-55
Comparison Set: 52 similar articles, including: racing shoes, footwear and driving, and supercar spring shoes.