Ferrari Vertu Phone (£4000)

By: Cowbag - Published: Apr 10, 2007 • References: gizmodo
Nokia's luxury mobile phone brand - Vertu - has launched a limited-edition series with sports car manufacturer Ferrari. Vertu is the only brand of luxury mobile phones in the UK.

Limited to only 1,947 handsets, in a homage to 1947, the year Ferrari first began producing its world famous cars.

Now when I say luxury I mean it - the phones will be sold in selected stores for around £4,000. The cases are made in the same red and black leather Ferrari uses in its cars. The reverse of the phones features a scaled down version of a Ferrari brake pedal, also made from the original materials.

For £4,000 you would want a very special phone and indeed one of the brands USP is its exclusive concierge service available 24 hours a day at the press of a button. Stats for Co-Branded Mobile Phones Trending: Older & Mild
Research: 4,759 clicks in 476 w
Interest: 4 minutes
Concept: Co-Branded Mobile Phones
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: abandoned military base museums, direct travel booking perks, and political candy branding.