NOKIA LAMBORGHINI CELL PHONE
Nokia has teamed up with the Italian car maker Lamborghini for this limited edition 8800 Sirocco phone. The phone contains Lamborghini made ball bearings for the sliding mechanism and the logo is laser etched on the front and stainless steel casing along with the serial number. Only 500 phones will be made and they are reserved exclusively for Lamborghini customers. (GUSH Magazine)
Implications - The idea of exclusivity is a very favorable one in the eyes of the consumer. By creating products every so often that are 'limited-edition' or contain the message 'while supplies last,' companies appear more high-end and their products convey an appealing aura of desirability for consumers.