The Lamborghini Bello

By: Rose A. Valenta - Published: Mar 26, 2008   Updated: Mar 31 2011 • References: luxist
You say you have champagne taste on beer money? Here is something that will fit your budget, a Lamborghini “Bello” headset that weighs 9 grams, offers 6 hours of airtime, and bears the famous expensive bull logo - all for only $70.

Implications - Luxury brands have their high-end status based upon good quality and prices that average consumers can't afford. In order to reach a wider market, providing smaller, more affordable products will enable luxury brands to get their logos circulating around in markets outside of their regular circle. Doing so builds positive brand impact in markets that would have otherwise been left out. Stats for Supercar Headsets Trending: Older & Chilly
Research: 2,592 clicks in 426 w
Interest: 4 minutes
Concept: Supercar Headsets
Related: 64 examples / 49 photos
Segment: Males, 18-55
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