I don't know how I feel about this Ferrari cell phone. On the one hand, I love miniatures, on the other hand the phone looks kitschy as hell. But that's just my opinion. The little Ferrari has 2.2 inch touch-sensitive LCD display, USB connectivity, MP3 and picture and video camera. This little toy will set you back about $190.
Implications - Ferrari is a brand that has gained huge popularity with their sports cars. Branching out into different business categories such as phones shows that a company with a loyal following has the ability to try out new ventures. Since people already love the brand, they are more likely to be excited about non-car and more affordable items that the business is coming out with.
Stats for Supercar Mobile Phones
Trending: Older & Chilly
Research: 3,759 clicks in 423 w
Interest: 4 minutes
Concept: Supercar Mobile Phones
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: literature-inspired pins, crowdfunded multi-instruments (update), and individuality-embracing travel ads.
Supercar Mobile Phones
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