LEGOLAND Debuts a New Full-Sized Ferrari Monza SP1 Made with LEGOS
Kanesa David — May 31, 2023 — Art & Design
LEGOLAND Billund Resorts has created a life-sized, full-scale LEGO Ferrari Monza SP1, which will be a part of its new Build and Race exhibition that opens in the summer of 2023. The toy structure was designed to mimic the Monza's powerful V12 engine, robust wheels, sturdy tires, side mirrors, and license plate using LEGO bricks.
The live exhibition will see attendees assemble their very own Ferrari creation, which will then be tested on a digital racetrack resembling the automotive brand's testing grounds in Fiorano, Italy.
“Ferrari is a world-known brand, setting the standard for luxury and excellence within the automotive world, and we are looking forward to presenting a brand-new type of interactive attraction in collaboration with Ferrari,” LEGOLAND® Billund CEO Christian Woller commented.
Image Credit: Ferrari, hypebeast, legoland
The live exhibition will see attendees assemble their very own Ferrari creation, which will then be tested on a digital racetrack resembling the automotive brand's testing grounds in Fiorano, Italy.
“Ferrari is a world-known brand, setting the standard for luxury and excellence within the automotive world, and we are looking forward to presenting a brand-new type of interactive attraction in collaboration with Ferrari,” LEGOLAND® Billund CEO Christian Woller commented.
Image Credit: Ferrari, hypebeast, legoland
Trend Themes
1. Life-sized LEGO Creations - The trend for creating life-sized LEGO structures of various objects or vehicles, such as cars, as a form of interactive attraction.
2. Digital Racing Experience - The trend for providing a digital racing experience that allows attendees to test their own LEGO creations on replica racetracks.
3. Brand Collaborations in Entertainment - The trend for brands collaborating with entertainment venues to create interactive experiences for customers
Industry Implications
1. Amusement Parks - Amusement parks and attractions that feature interactive and immersive experiences that incorporate popular brands are given new disruptive innovation opportunities.
2. Toy Manufacturing - Toy manufacturers and designers who create complex and intricate building sets, such as LEGO, can innovate by creating more life-sized structures or collaborating with other brands.
3. Auto Manufacturing - Auto manufacturers can explore the trend of interacting with their vehicles in alternative ways, such as through LEGO building sets.
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