The only thing better than a Ferrari is a fleet of Ferraris. And the only thing better than a fleet of Ferraris is a fleet of flying Ferraris. And the only thing… I’ll stop now.
The point of the story is that Feraris are a kick-ass way to show that you are high class. In honor of the awesomely ostentatious automobile, we bring you 60 fearless Ferrari innovations. Ready. Set. Go!
Implications - Ferrari is a great example of a company that has exceeded its initial purpose and crossed over to the realm of lifestyle branding. To achieve this, a company must ensure that, though they may expand into other industries, their brand personality stays the same consistently.
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By: Brian G Randles - Published: Nov 8, 2009 Updated: Jul 27 2011