From Revamped Supercars to Flying Ferraris
Published: Nov 8, 2009
Updated: Jul 27 2011
The only thing better than a Ferrari is a fleet of Ferraris. And the only thing better than a fleet of Ferraris is a fleet of flying Ferraris. And the only thing… I’ll stop now.
The point of the story is that Feraris are a kick-ass way to show that you are high class. In honor of the awesomely ostentatious automobile, we bring you 60 fearless Ferrari innovations. Ready. Set. Go!
The point of the story is that Feraris are a kick-ass way to show that you are high class. In honor of the awesomely ostentatious automobile, we bring you 60 fearless Ferrari innovations. Ready. Set. Go!
Implications - Ferrari is a great example of a company that has exceeded its initial purpose and crossed over to the realm of lifestyle branding. To achieve this, a company must ensure that, though they may expand into other industries, their brand personality stays the same consistently.
