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Customized Ferrari 612 Scaglietti Edit
New One-to-One Personalisation Program


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Customized Ferrari 612 Scaglietti
New One-to-One Personalisation Program
Customized Ferrari 612 Scaglietti - New One-to-One Personalisation Program (GALLERY) 2

Customized Ferrari 612 Scaglietti - New One-to-One Personalisation Program (GALLERY)
New One-to-One Personalisation Program
Published: Mar 31, 08
Comments: 1
Views: 4,121

Ferrari recently launched a new “One-to-One Personalisation Program” at the Geneva Motor Show. The program allows buyers to fully customize their car by choosing details and materials they want in consultation with the Italian carmaker’s experts. The personalization program is inaugurated with the 612 Scaglietti.

Since this is Ferrari, an online customization tool or even a trip to your local dealer won’t cut it. You need to fly all the way to the Ferrari factory in Maranello, Italy. Then you work with your pre-allocated consultant on designing your very own Ferrari 612 Scaglietti. No detail is spared.

The front-engined rear-wheel drive flagship Ferrari 612 Scaglietti is the only two-door four-seater in the line. The 612 is available with Ferrari's SuperFast gearbox that allows a driver to shift the paddle shifters located on the steering column in an astonishing 100 milliseconds. Whilst shitting away, the V12 is capable of reaching top speed of 320 kph. The new model comes complete with an electrochromic panoramic roof that covers the length of the top of the cabin. With a turn of a knob, the entire ceiling changes from opaque to translucent, instantly adjusting the level of sunlight that may penetrate the interior. (thecoolhunter.net)

References:  ferrariworld, thecoolhunter.net

Filed In:  art autos customization lifestyle luxury marketing ultra luxury








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Customized Ferrari 612 Scaglietti or comment about New One-to-One Personalisation Program.

rocketranger on Apr 1, 08  0 Trends   2,582 Comments
Love the idea, hate the flight over, BUT how about Televideoconfrencing TOO. But if planning trip to Italy, makes sense.
rocketranger on Apr 1, 08  0 Trends   2,582 Comments 0

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Customized Ferrari 612 Scaglietti