New One-to-One Personalisation Program

Ferrari recently launched a new “One-to-One Personalisation Program” at the Geneva Motor Show. The program allows buyers to fully customize their car by choosing details and materials they want in consultation with the Italian carmaker’s experts. The personalization program is inaugurated with the 612 Scaglietti.

Since this is Ferrari, an online customization tool or even a trip to your local dealer won’t cut it. You need to fly all the way to the Ferrari factory in Maranello, Italy. Then you work with your pre-allocated consultant on designing your very own Ferrari 612 Scaglietti. No detail is spared.