The Italian sports car manufacturer, Lamborghini, has entered the men’s jewelry industry. I’m not sure who their target audience is supposed to be, as the prices are not parallel to their automobiles. Prices range from $85 for a cigar-cutter to $325 for a bracelet.
The style is retro-ish and seems to be geared toward young, single men - something you might see in a Buckle or Hot Topic clothing store.
Now that same spirit has inspired a new collection of titanium and stainless steel men's jewelry and accessories. Francis Myer states that: "It was extremely important that the debut of the Men's Collection reflect the standards of the company. Titanium Kay has built an industry reputation that we trust, based on its management, customer service and superb collection of innovative jewelry designs."
Lamborghini's choice of titanium metal for their jewelry collection speaks to the company's progressive nature. This lightweight but incredibly strong metal is ideally suited to men's jewelry due to its high luster, strength and durability.
(prweb)
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